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Moto X  (Source: appleinsider.com)
The Moto X is supposed to be unveiled later this summer

Motorola Mobility is looking to spend a healthy chunk of change on advertising for its upcoming Moto X flagship smartphone -- with the help of Google's deep pockets, of course.

According to The Wall Street Journal, Google's Motorola Mobility unit will spend as much as $500 million to market the device in the U.S. and overseas. 

This is a pretty significant amount, considering Apple spent $333 million and Samsung spent $401 million to market their smartphones last year in the U.S. -- and they're the two largest smartphone makers in the game. 

The Moto X is a big deal for Motorola Mobility since it's the first flagship smartphone being released by the company since it was acquired by Google last year. 

Google and Motorola Mobility are going to push the device hard with not only $500 million in advertising, but making the smartphone widely distributed. All four major U.S. carriers -- Verizon, AT&T, Sprint and T-Mobile -- will carry the Moto X, and it will even be available online for purchase. 

Moto X ads have already boasted that the smartphone will be assembled in the U.S. (Texas, to be exact), which is a huge draw over the likes of Apple -- which has iPhones assembled in China. 

While Motorola hasn't said much about features or pricing, details are starting to trickle. For instance, the Moto X will use its sensors to detect if a person is driving and offer to use voice commands for directions or to make a call. It will also sense when a user is trying to use the camera and bring up the camera app more quickly.

Aside from that, the Moto X will try to differentiate itself in the smartphone market by offering less bloatware and more hardware customization, such as colorful front and back panels and even engraving. 

As far as pricing goes, Motorola has said that it will be comparable to competitors like Apple's iPhone 5 and Samsung's Galaxy S4. These devices typically run $199 for with two-year contract and $599+ without. 

According to IDC, Motorola sold about 2.3 million smartphones in the first quarter of this year -- which represents 1 percent of the global market.

The Moto X is supposed to be unveiled later this summer. 

Source: The Wall Street Journal





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This market is mega saturated...
By SAN-Man on 7/11/2013 3:03:42 PM , Rating: 2
I can't even tell you how uninterested I am in this device or really any new smartphone.

The truth is, ALL the big players over the last two years or so have released absolutely fantastic devices. The only nitpickers will come from nerds (and that's OK with me, I am one of them).

To the general public - picky any, they're ALL good.




RE: This market is mega saturated...
By Ammohunt on 7/11/2013 3:35:54 PM , Rating: 2
I was going to post the same comment i am locked to my device for another year and a half. Even if i wasn't i could care less about a new shiny phone that adds 0 new features from my current one(or even my previous smartphone). Device market saturation has been achieved.


RE: This market is mega saturated...
By Reclaimer77 on 7/11/2013 4:22:33 PM , Rating: 4
So what's your point? People should just stop making new phone models because you "don't care"?

Competition benefits everyone! Even if you don't care...


By seamonkey79 on 7/11/2013 5:51:41 PM , Rating: 2
But they do care, they could just care a little less. Hopefully the $500m will help them care a little less about it. Me, I always care about new devices, even I can't get one. But even if I didn't, I'd say I couldn't care less, because that would make sense :-D

Long day at work, sorry.


By Ammohunt on 7/11/2013 8:31:04 PM , Rating: 2
No just you! Because you are sooo super smart!


By drycrust3 on 7/12/2013 4:49:37 AM , Rating: 2
quote:
i am locked to my device for another year and a half. Even if i wasn't i could care less about a new shiny phone that adds 0 new features from my current one(or even my previous smartphone).

Ahhh ... but what happens if you have a problem with your current one? Oh, that's right, you're under contract, so they'd probably replace it. Well, there are people around who aren't under contract (like me), and if your out of warranty smartphone has a problem that demands either replace or repair (like mine did)... and repair can be laden with difficulties and uncertainties (mine had been sent in once before), whereas for a little more than you'd pay for a repair you can get a replacement made by someone you hope is better at it, hopefully comes with a bigger size screen (my new one does), better OS, (new one has Android 4.1), a battery that has some legs (yup), and a 2 year warranty.

The problem with a budget of $500M to spend on marketing is the temptation to try and recoup some of that money from sales, and if sales aren't in the "hand over fist" field then this phone will be competing with Apple and Samsung instead of Huawei and LG.


By crimson117 on 7/12/2013 3:09:43 PM , Rating: 2
You're not locked to anything, you just won't get granted another carrier subsidy until then. You're free to swap in any phone you like if you pay up.


By piroroadkill on 7/15/2013 6:58:45 AM , Rating: 2
If you could care less, why don't you?
Surely you couldn't care less...


By retrospooty on 7/11/2013 3:36:57 PM , Rating: 3
That might be exactly what this is going for. It's not the high end halo phone we all nitpick over. It's an affordable mid range that is for everyone that doent give a crap about a "halo" phone like us nerds.

I think its a great idea. I dont want one, because I am too nerdy, but its a great plan.


RE: This market is mega saturated...
By karimtemple on 7/11/2013 3:41:31 PM , Rating: 2
There has not been one 1200p phone. Not a single one. I want 16:10, damnit.


RE: This market is mega saturated...
By retrospooty on 7/11/2013 3:50:20 PM , Rating: 2
"I want 16:10, damnit"

The Note 1 is 1280x800. You really notice the width too. Very nice. Probably the last 16x10 phone we will see though :(


RE: This market is mega saturated...
By karimtemple on 7/11/2013 4:10:24 PM , Rating: 2
Which is why it's still the phone I have. I've been holding out, but man. Damn. Dual-core Cortex A9 has about worn its welcome, not to mention the dated I/O subsystem and not-even-1GB RAM.

A compromise I'd like to have as an option is a 5.5" with a stupid-thin no-hardware-buttons bezel (speakers in front, please!) because, you know, on-screen buttons.


By retrospooty on 7/11/2013 7:37:00 PM , Rating: 2
I know, that wide screen is awesome. If only you could plug in a Snapdragon 800 and more RAM you'd be set.


RE: This market is mega saturated...
By nafhan on 7/11/2013 4:17:49 PM , Rating: 2
This phone does have something the other phones don't: a bigger... marketing budget.

That's pretty much how it works in other industries. When you've got a bunch of similar products the one with the best advertising wins. Not very interesting to discuss on tech blogs, though.


RE: This market is mega saturated...
By fic2 on 7/12/2013 1:15:50 PM , Rating: 2
Also likely to have Motorola's spyware pre-intalled:

http://www.beneaththewaves.net/Projects/Motorola_I...

I would never buy Motorola phone.


RE: This market is mega saturated...
By nafhan on 7/12/2013 3:42:01 PM , Rating: 2
Sounds like you should probably avoid smartphones altogether.


This will flop
By bug77 on 7/11/2013 5:02:28 PM , Rating: 2
It has been rumored for far too long. After all the hype surrounding the X phone, everybody who gives a rat's ass expects nothing short of a miracle.
And if it needs such a marketing budget, chances are there's nothing revolutionary about it, otherwise it would sell itself. I hope I'm wrong, but if the project itself couldn't be kept as a secret, at least some details about unique features would have leaked by now, too.

Not to mention that after the recent Motorola fiasco, not many people would rush to get _any_ phone from them.




RE: This will flop
By retrospooty on 7/11/2013 5:49:02 PM , Rating: 2
"It has been rumored for far too long. After all the hype surrounding the X phone, everybody who gives a rat's ass expects nothing short of a miracle."

Who expects that? All the "hype" ? It has been talked about as an affordable mid range phone. What hype? Its not the high end. No-one is expecting miracles. We are expecting what Motorola said... A Mid range device with great battery life and a modest screen size and small bezel. It will probably be 4-4.5 inch, and 720p no more.


RE: This will flop
By flyingpants1 on 7/11/2013 6:56:28 PM , Rating: 2
That's actually perfect for me, and I don't even care if it has no LTE.

I'm looking to upgrade my S3 and I have to buy something outright.. So long as the battery life and performance of the Moto X is better than the Nexus 4 while maintaining the same price, I'll probably buy it. 3300mAh like the rumors a few months ago is kinda doubtful though.


RE: This will flop
By bug77 on 7/12/2013 4:02:53 AM , Rating: 2
Riiight, a mid range phone with a marketing budget larger than SGS4...
Truth be told, you may be right, I quit watching news about this a while ago.


RE: This will flop
By retrospooty on 7/12/2013 9:31:40 AM , Rating: 2
You way it like i am maiking things up. The specs have been all over the web for months. Dual core, small screen (compared to other Androids) 720p , great battery.

The whole point is getting away from chasing specs. The miniscule differences between a modest dual core like the X will ahve and a high end quad core in real world performance for things that most users do is miniscule. Its about what the phone does for you, not measuring your 18ms vs my 19ms test.


RE: This will flop
By bug77 on 7/12/2013 11:23:59 AM , Rating: 2
Like I said, I am out of the loop. Last I heard about the X phone, it was all a mystery and everybody was assuming it will be a high-end thingy. A decent mid-ranger I could use, but it absolutely must be a Nexus.


RE: This will flop
By retrospooty on 7/12/2013 8:25:19 PM , Rating: 2
Here's a decent shot of it. Unless these are huge hands, it looks like a 4-4.3 incher to me. Alot of people have been wanting that on Android.

http://www.androidauthority.com/verizon-moto-x-ima...


hope?
By GulWestfale on 7/11/2013 3:06:01 PM , Rating: 2
i'm not a fan of motorola, but i do hope they can deliver a nice phone. first of all, more competition is always good. secondly, given that they're owned by google, might this phone have galaxy S4-like hardware, but with (nearly) stock android on it? i know you can buy nexus devices off the net, but only without contract. if this phone offers a nexus-like experience on contract, and succeeds in the marketplace, then maybe others will follow and remove their bloated skins and extra software that nobody in the universe uses (when was the last time you used samsung app market? i have a samsung and can't remember what it's called lol), and focus on stuff that matters.




RE: hope?
By retrospooty on 7/11/2013 3:43:20 PM , Rating: 2
"might this phone have galaxy S4-like hardware, but with (nearly) stock android on it? "

No, its a mid ranger. The poop on it is a smaller device that is affordable , great features and battery life. Should be mroe like the Razr M. Small phone, small bezels. Sort of the "Honda Accord" of phones. I like that it exists and I like the idea of it + made in the USA, a rarity anymore.


RE: hope?
By retrospooty on 7/11/2013 3:48:20 PM , Rating: 2
Actually I should change that... The 1st one out should be a mid ranger. The other good thing is its supposed to have no bloat, very close to stock Android. There are also rumors that the "X" will be a family not a single model, so we may see higher end ones later.


Here is what they need to market...
By DrApop on 7/12/2013 11:02:36 AM , Rating: 2
"We give you android upgrades immediately! Unlike the other phone makers where upgrades are hit or miss or nonexistent, Motorola makes sure you have the latest and greatest Android operating system upgrades as soon at they're released.

Never be caught behind the curve again. Be up to date, stay up to date!"




differentiation
By vadimur on 7/12/2013 2:36:22 PM , Rating: 2
Aside from that, the Moto X will try to differentiate itself in the smartphone market by offering less bloatware and more hardware customization, such as colorful front and back panels and even engraving.

....so will it have LED lights?




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