Print 17 comment(s) - last by quiksilvr.. on Jul 4 at 1:45 AM

ITA Software is used in the airline travel industry

Google recently announced that it made an offer to buy travel search software firm ITA Software. ITA provides the airline flight information used by Google's search competitors. The deal is valued at $700 million making it less expensive than Google's purchase of AdMob for $750 million.

Google CEO Eric Schmidt expects that there will be a delay in completing the deal due to significant review of the deal by antitrust regulators. Schmidt said, "We expect this will go through." reports that ITA Software was founded by scientists from MIT and is used by airlines to maximize sales of seats on flights and by travel agents online to find suitable flights. ITA software makes it money from selling its software, but Google will undoubtedly add advertising to the mix once the deal is final.

BusinessWeek quotes Schmidt from a conference call about the deal stating, "Search is even more important today than ever. In looking at travel, and airline travel in particular, I think you can see that airline travel and search are a perfect opportunity for more innovation, more investment, more interesting products."

According to 
BusinessWeek, the deal will help Google fight Microsoft and in the lucrative travel market that generated $88.4 billion in sales last year and it will be an all cash transaction. Forrester Research analyst Henry Harteveldt said, "It’s [ITA purchase] a smart move. You are dealing with a product that has very low loyalty or preference among travelers. It’s led by scheduling and the price of the airline ticket."

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One to rule them all
By LordSojar on 7/2/2010 11:14:36 AM , Rating: 4
One company to rule them all, and in the opensource freedom, bind them.

Google is a great company, but they have their fingers in everything these days.

SkyNet anyone? I called it.

RE: One to rule them all
By Stoanhart on 7/2/2010 11:19:50 AM , Rating: 2
Actually, I honestly think that the first proper AI will come from Google. To make an AI smart, it needs a vast database of knowledge to draw on, and the ability to parse and process natural language. Google has the first, and is actively working on the second.

RE: One to rule them all
By Digimonkey on 7/2/2010 11:35:32 AM , Rating: 2
Hmm...they don't happen to have any new projects with a release date around December 21st 2012 do they?

RE: One to rule them all
By AnnihilatorX on 7/3/2010 6:27:22 AM , Rating: 2
Google's switching to Mayan calendar that stops counting after the 13th b'ak'tun? (21st Dec 2012 is the first day of the 14th b'ak'tun unit division, and such date was thought to be the end of Mayan calendar because of misinterpretation of the Mesoamerican long count calendar)

Actually I forsee virus writer to write a program to change all comptuer to use Mayan caldendar instead of Georgerian calendar around that time.

RE: One to rule them all
By pequin06 on 7/2/2010 11:46:53 AM , Rating: 4
And the purpose of this AI?
To sell ads....

RE: One to rule them all
By quiksilvr on 7/4/2010 1:45:13 AM , Rating: 2
Google gets their fingers into the sky, and I'll work on getting my fingers into Anna Chapman. So long as Google stays out of my way, there won't be any problems.

RE: One to rule them all
By jbwhite99 on 7/2/2010 12:03:07 PM , Rating: 2
Suggest you watch Jeopardy this fall, when IBM competes on the program. They have a Jeaopardy playing computer that will compete against top players from the past. It's not perfect, but it does pretty well.

RE: One to rule them all
By Proxes on 7/2/2010 12:07:06 PM , Rating: 2
Does Google = 666?

RE: One to rule them all
By brshoemak on 7/2/2010 12:26:47 PM , Rating: 4
New AI program will be coming out from Google in 2012, with the following features:

gSkyNet - Will help with tasks that people currently that could be better handled with PC's and machines.

StreetView - Automatic control of Google vehicles, street-level surveillance, upload to satellites
ITA Software - Automatic control of aircraft to alleviate possibility of human error
Gmail - Help monitor electronic communications to protect humans from each other, e-mails can be updated en route with an information the AI deems helpful/necessary
Google Maps - Monitor human locations through GPS and satellite imagery to watch for large groups of people and other dangerous situations
Google Earth - The Final Solution

RE: One to rule them all
By scotth501 on 7/2/2010 2:19:49 PM , Rating: 2
Unfortunately you've neglected the solar maximum in 2012 which will lay waste, via ionizing the atmosphere, to the communication networks, computers and power-grids that Google relies on.

RE: One to rule them all
By phaxmohdem on 7/2/2010 1:23:31 PM , Rating: 4
I respectfully disagree. Humans are not born with the Google database in their heads, yet the vast majority of us could be considered 'intelligent'... we learn and gain intelligence by interacting with known and unknown objects around us then noting the effects of our actions.

A massive database is useful as a reference guide, but unless you can cross-reference that information with your own personal experiences with the real world, you cannot make 'intelligent' decisions about what you believe to be true.

RE: One to rule them all
By StevoLincolnite on 7/3/2010 12:16:50 AM , Rating: 2
Simple, just google a question if you are unsure. :P

RE: One to rule them all
By TSS on 7/3/2010 8:29:47 AM , Rating: 2
The only thing AI's actively lack is association. if you see something, you associate it with something else, wich alowes you to relitivate what your seeing and realise what it is. If an computer sees something, it searches a database for matching parameters, which if it doesn't find it cannot distinguish.

You cannot program every single association as they exponentionally outnumber our complete knowledge. Imagine a web of points where each point is a thought, and between every single point there's a line, an association. the more points you add the exponentially more lines you have to draw.

Simply, if you cannot make an AI giggle because a banana looks like a penis, your never going to give it autonomous thought (true AI).

However, considering google also indexes all forums in the world, It is likely that the AI they unleash on that...changes....

RE: One to rule them all
By Ammohunt on 7/2/2010 3:39:02 PM , Rating: 2
re-read your post substituting Microsft for Google and you reproduce talk 10 years ago. Markets change consumers are unpredictable Google will be the next AOL.

By Trisagion on 7/2/2010 12:19:24 PM , Rating: 4
All your business are belong to us.

By Daniel8uk on 7/2/2010 1:00:47 PM , Rating: 1
List of acquisitions by Google,

73 buy-out's, that is ridiculous, but it does look like they put most of them to good use, and all for free, well to the end user.

By xmichaelx on 7/2/2010 3:33:00 PM , Rating: 1
Based on what I've learned about this company today (never heard of it before this) Microsoft should bought them a long time ago instead of just licensing content. With a little vision, they could have positioned Bing entirely differently (Bing Travel Search?)

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