In the early days of the internet in the 1990s, large companies sprang up promoting websites which reached massive values by only providing amorphous content and limited services.  These sites made billionaires of people like Mark Cuban, but inevitably the bubble burst and the market fell apart.

Today much of the modern internet is driven heavily by advertising, similar to the offline news industry.  If the internet is a vehicle, advertising is the fuel that drives much of it.  And these days, cell phone internet connections provide little "fuel" to the internet.  Google seeks to change that.

Google on Wednesday announced that it will be deploying small brand-image advertisements, which it is custom making.  When the site detects a cell-phone browser, it will switch to displaying these ads.  This, Google hopes, will help it conquer the vast new emerging market.

Google feels that its fate is inextricably tied to cell phones and other mobile devices as the industry continues to shift toward mobile sales and development.  The company has heavily invested in developing an OS named Android, which it hopes will help standardize the mobile phone industry.  And like most Google products, the OS will likely find a way to tie in ads for revenue.

The new system Google will be rolling out for mobile browser advertising will display images similar to those seen on PC browsers.  The images will be scaled optimally to look appropriate on the small screen.  Advertisers will pay on a per click basis, and are only allowed to link to pages optimized for mobile phones.

One key difference between Google ads on the cell phone and its PC cousin is that the cell phone variety will only display one ad per page.  Google understands that on a small display, clutter becomes an increasing issue, so it hopes that this policy will make the system friendlier and interfere with host pages less.

Alexandra Kenin, a product marketing manager, for Google Mobile Ads stated in a Google blog post that, "For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates."

Google announced that the following countries will be receiving the special current ads, at the time of roll out: Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the United States.