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Google wants ads everywhere

Don’t act surprised; you knew this was coming. When Google announced that it was purchasing Nest Labs for $3.2 billion in cash back in January, many people questioned the company’s motives. Google is an advertising company at heart, and the notion that it could “taint” a fundamentally sound product like the Nest Thermostat was on the minds of many people.

Even Google and Nest were aware of possible concerns over privacy, and provided the following notice when the deal was announced:
 
Our privacy policy clearly limits the use of customer information to providing and improving Nest’s products and services. We’ve always taken privacy seriously and this will not change.
 
Today we’re learning that Google has plenty of ideas for how to reach customers, and serve them ads at all times. And it looks like Google’s recent Nest purchase will be a lynchpin for this endeavor moving forward. The Wall Street Journal has uncovered a letter sent by Google to the SEC in which it talks about how ads could be served in the future using “refrigerators, car dashboards, thermostats, glasses, and watches.”
 
Let’s see here:
Google disclosed this information to the SEC as it is looking to redefine the term “mobile” with regards to ad revenue. The company added that, “Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future.”

 [Comic courtesy The Joy of Tech
 
None of the aforementioned product categories have become advertising hotbeds for Google yet, but the company is definitely eying the possibilities.

Source: The Wall Street Journal





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