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Google will advertise in print, online, and along highways and train stations

Google is out to replace Microsoft's popular Office productivity suite in corporations and businesses around the world. The Google cloud-based offerings perform similar functions as Microsoft Office at a lower price, which is the big selling point for Google.

Google's first big advertising push for the service was called "Going Google" and was advertised offline in the form of billboards along some major highways in the U.S. including the 101 in San Francisco, West Side Highway in New York, The Ike in Chicago and the Mass Pike in Boston. Google announced today that it is now set to roll its "Going Google" advertising campaign out in a much larger way.

The search giant will run full-page ads in the New York Times, The Economist, Business Week, Forbes, and Fortune. Ads will also be run online on the Wall Street Journal, CNN Money, Bloomberg, and Fortune. The ads will talk about companies that have changed to Google's suite of email and productivity apps from those offered by IBM, Microsoft, and other companies.

Google's Tom Oliveri told eWeek, "These are all places where business decision makers and IT decision makers spend time. We want to help them understand the benefits of the cloud."

In addition to running new ads online and in print, Google will also offer up more ads in public locations on billboards on highways and in train stations in other countries. Google will advertise in London, Paris, Sydney, Australia, Tokyo, and Singapore.

Reuters reports that Google's Apps are now in use by 2 million businesses which is up from 1.75 million that were using them in June. That number includes large enterprise users who pay $50 per year per user to get access to the cloud-based apps. Reuters also reports that Apps are a highly profitable business for Google generating hundreds of millions in profits each year.

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It makes sense, really
By JoshuaBuss on 10/19/2009 10:37:41 AM , Rating: 2
I mean how many people in a business really need the more powerful functions of word and excel, vs. how many people would be fine with google docs and spreadsheets?

I would guess that aside from financially or scientifically focused companies, that ratio is somewhere between 25/75 and 5/95




RE: It makes sense, really
By damianrobertjones on 10/19/2009 11:25:11 AM , Rating: 2
"pay $50 per year per user to get access to the cloud-based apps"

Rather use Openoffice than pay for another office suite.

Then again, we only use Office here and experience next to no problems, opening, creatinga and reading docs from others.

Suppose it's cool and trendy to use something new.


RE: It makes sense, really
By GreenEnvt on 10/19/2009 12:13:14 PM , Rating: 2
I don't think most businesses are doing is simply for the web based apps themselves.

Our company has 3 offices, a year and a half ago one was running exchange2003, and two were running separate groupwise 7 systems.
We merged everything into one google apps domain. For the most part, it's been positive. We're a charity so we get it for free, which was certainly a good selling point.
We mainly made the move when looking at the e-mail/calendar/contacts system. The docs/sites were more of an afterthought, though our staff really love them.

One major annoyance, google sites with file cabinets on them cause IE8 to crash if you scroll down the page. So far MS and Google are just pointing fingers at eachother saying it's the other guys fault. This is very annoying. We've had to rollback to IE7 or install firefox/chrome just for this reason.


RE: It makes sense, really
By Hawkido on 10/19/2009 1:47:56 PM , Rating: 2
I presume you tried the page compatability view button, or hard code it in to the IE8 Configs?


Interesting
By hadifa on 10/19/2009 6:24:18 PM , Rating: 2
quote:
London, Paris, Sydney, Australia, Tokyo, and Singapore.


Dude, I think Australia is a country and Sydney is in it!




RE: Interesting
By PrinceGaz on 10/19/2009 7:24:20 PM , Rating: 2
Perhaps the original article mentioned "Sydney, Australia" so as to disambiguate it from all the other well known cities named "Sydney" around the world.


RE: Interesting
By overzealot on 10/19/2009 10:53:26 PM , Rating: 2
I blame the Oxford comma.


RE: Interesting
By Omega215D on 10/20/2009 1:47:40 AM , Rating: 2
Who gives a f**k about an Oxford comma?
I've seen those English dramas too, they're cruel
So if there's any other way to spell the word
It's fine with me, with me


Okay as a last resort
By PrinceGaz on 10/19/2009 7:21:41 PM , Rating: 2
Perhaps I need a faster net connection (I only have a 10Mb/512kbps down/up speed) but all of the remote "cloud" apps I've used have never been anywhere near as responsive as those installed on my local HD (not that I would expect them to be). Maybe if the internet became more like my local LAN, then it might be workable, but even the slightest bit of lag pretty much rules them out for me.

I've got Office 2007 installed here and it does the job well. I've read from comments in the past that OpenOffice is slow, but I doubt it can be as slow as using online apps.




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