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IT Google Gets Into Print Advertising
Marcus Yam (Blog) - November 6, 2006 8:33 AM
Print 6 comment(s) - last by crystal clear.. on Nov 7 at 3:42 AM
With a lock on the Internet, Google looks to newspapers

After taking control of the Internet's advertising model, Google is now set to extend its reach to print. Google is helping more than 100 of its customers buy advertising space in over 50 daily newspapers, including The New York Times, The Washington Post, The Boston Globe, the Chicago Tribune, The Philadelphia Inquirer and The Denver Post.

If the three-month trial is successful, Google could extend the linkage between online and print advertising to all its customers.

"For advertisers, it gives them access to a network of newspapers through an online interface and the ability to potentially reach a new customer base," Google spokesman Michael Mayzel said in response to Reuters' questions via e-mail.

"This test is not an auction and we are not buying and reselling ad space," said Mayzel, assuring that Google is working directly with the newspapers.

For more details, see this BusinessWeek story.

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Google tried print advertising earlier
By lennylim on 11/6/2006 11:08:55 AM , Rating: 1
Headline is a little misleading.

Anyone reading Maximum PC will remember the Google magazine ads from about a year ago. The differences are : not an auction, and newspapers instead of magazines.




By Chillin1248 on 11/6/2006 11:24:02 AM , Rating: 4
I can perhaps be wrong on this, but the way I read the article it says that Google is helping 100 of its customers buy ad-space in print newspapers, not advertising Google itself.

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Chillin


Google grid
By BioRebel on 11/6/2006 10:52:00 AM , Rating: 2
Its growing... now will it be used for good or bad?




RE: Google grid
By dever on 11/6/06, Rating: 0
RE: Google grid
By Kevil on 11/6/2006 5:37:32 PM , Rating: 2
It's a company... when was any company ever a moral entity...


Concept
By crystal clear on 11/7/2006 3:42:12 AM , Rating: 2
The article lacks the basic concept of the Google plan-

Quote-
"In effect, Google is giving greater control over how ad sales are made. Advertisers log into the Google AdWords system and select newspapers and available ad space, then upload the advertising artwork. But newspaper publishers retain creative and financial control over whether to approve or reject bids."

&
"During the test program, Google's services will be free, but it plans on taking a sales commission eventually. "In the future, we will set up a revenue share model where the majority of the ad revenue will go to the publisher," he said.


Unquote-
I think this explains it all of what it is about.








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