rising popularity of smartphones could lead advertisers to shift away
from PCs in favor of targeting mobile users, with Google and other
companies ready to cash in. Google, Microsoft,
Yahoo, and additional competing search engines have attempted to
utilize the mobile Web, but very little money is made since
advertisers haven't jumped into the mobile market quite yet."Google
big on mobile," said Vic Gundotra, Google Engineering VP, as
he predicts search ads on mobile phones will eventually overtake PC
ads. The company said it has seen a significant increase in
search traffic on phones as wireless service providers continue to
market data plans to subscribers.The Mountain View-based
company will not only port over smaller versions of its popular
desktop software, it will also begin development on mobile-based
products only. One such innovative app is "Goggles”, a
new feature that will hopefully allow Android phone owners to take a
picture and automatically complete a product search based on the
picture.Google has heavily promoted its open source Android
mobile software, which has received praise but still has very little
marketshare compared to Symbian, RIM, Apple, and other rivals. As
Verizon Wireless, AT&T, Sprint-Nextel, and T-Mobile continue to
convince subscribers to sign up for data plans, there will be an even
larger emphasis on mobile technology. The number of third-party
apps for each platform has significantly increased, with the trend
expected to continue in 2010 and 2011.
quote: is there no way to escape from advertising? not even our phones are safe?
quote: Mobile devices are going to quickly become the most popular means of obtaining digital content. The fact that WPS7, iPhone, iPad, and Courier are all closed platforms is very significant. Closed platforms allow content providers to easily charge for their products, while on the Web, it's virtually impossible.
quote: In the future, when you go to a site using a mobile device's Web browser, you won't get any free content, you'll get an ad about the data you can buy from the device's stores. For example, you'll get an ad for the NYTimes app. Gradually, mobile Web browsers will be phased out altogether, killing the Web in the process.
quote: The Web is really nothing more than a very popular file sharing application. It was doomed from day one.
quote: Feel free to name one thing you can get on the Web that you couldn't get through a digital store.
quote: People will choose stores over the Web because they're easier, safer, kid-friendly, more profitable/piracy-free, and have better content. The only "advantage" the Web has, is that everything is free.
quote: The only "advantage" the Web has, is that everything is free.
quote: Consumers have made it clear that they want closed platforms. That's why Microsoft is now a big supporter of them. If Google doesn't follow suit, they'll get killed by Apple, Microsoft, and the content providers.