 Google Nexus (Source: AFP)
Google will increase its presence in the mobile sector as it believes that is where the money will be
The
rising popularity of smartphones could lead advertisers to shift away
from PCs in favor of targeting mobile users, with Google and other
companies ready to cash in.
Google, Microsoft,
Yahoo, and additional competing search engines have attempted to
utilize the mobile Web, but very little money is made since
advertisers haven't jumped into the mobile market quite yet.
"Google
has bet
big on mobile," said Vic Gundotra, Google Engineering VP, as
he predicts search ads on mobile phones will eventually overtake PC
ads. The company said it has seen a significant increase in
search traffic on phones as wireless service providers continue to
market data plans to subscribers.
The Mountain View-based
company will not only port over smaller versions of its popular
desktop software, it will also begin development on mobile-based
products only. One such innovative app is "Goggles”, a
new feature that will hopefully allow Android phone owners to take a
picture and automatically complete a product search based on the
picture.
Google has heavily promoted its open source Android
mobile software, which has received praise but still has very little
marketshare compared to Symbian, RIM, Apple, and other rivals.
As
Verizon Wireless, AT&T, Sprint-Nextel, and T-Mobile continue to
convince subscribers to sign up for data plans, there will be an even
larger emphasis on mobile technology. The number of third-party
apps for each platform has significantly increased, with the trend
expected to continue in 2010 and 2011.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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