Google has no concrete plans to buy and sell power now
Google is the largest search company in
the business and it generates massive revenue from its ad sales. The
company also runs multiple data centers that consume huge amounts of
electricity, however, it has a corporate goal of being carbon
neutral.
One way it looks to meet this goal is by buying and
using carbon credits. The company also has a massive solar power
station producing 1.6-megawatts at its corporate headquarters. The
problem for Google is being able to get enough green power in the
areas where it operates to meet the needs of its data centers and
other operations.
Google's Niki Fenwick said, "Right now,
we can't buy affordable, utility-scale, renewable energy in our
markets. We want to buy the highest quality, most affordable
renewable energy wherever we can and use the green credits."
Google
has created a new subsidiary called Google
Energy and has filed a request with the Federal Energy Regulatory
Commission to be able to buy and sell electricity on the wholesale
market. The Google Energy subsidiary was formed on December 16, 2009
reports CNET. The ability to buy and sell wholesale energy
will give Google the capability of purchasing much larger amounts of
renewable energy to offset the power it uses across its
operations.
Fenwick said, "We don't have any concrete
plans [for buying and selling energy]. We want the ability to buy and
sell electricity in case it becomes part of our portfolio."
Google
is already active in green projects and funds some projects through
its Google.org arm. Google.org is the arm of the search giant that
developed and sought partners for the new PowerMeter
smart meters that will save electricity and money for homeowners.
CNET cites experts saying that for a company outside of the
electricity industry to buy and sell electricity is a highly unusual
move.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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