Location-based
services in smartphones have become an issue for many users who feel their
privacy is being compromised. For instance, Windows 7 Phone user Rebecca
Cousineau is suing Microsoft after finding that camera software on the smartphone tracks a
user's location even after the user requests that it be turned off.
According
to Google's
European Public Policy Blog, using Google's location-based
service can be useful in such instances as allowing public transit authorities
to show a user when a bus is arriving at a nearby stop, if needed.
But several European data protection authorities requested that Google
develop an opt-out service for those who do not want to participate in the location-based service.
Google has agreed to build the opt-out service, which will be available
globally later this Fall. Once a user is opted-out, Google's services will no
longer use that access point to determine a location.
Google
recently faced criticism for its Google Maps for Mobile, which helps users find themselves on a map and locate
their destination. But now, the tech giant is offering a Wi-Fi opt-out for its
location-based services.
There are several different ways to estimate a user's location, such as
GPS and cell towers. But GPS isn't always available, and cell towers are not
very accurate. To help pinpoint a user's location more accurately, Google uses
publicly broadcast Wi-Fi data from wireless access points. This allows smartphones to fix their location at a faster rate without eating up the phone's battery power.