Google is jumping
on the video ads bandwagon. Whereas traditional ads show
slowing growth, video ads are a hot topic. This week is the
first week of Google's video ad deployment, so users may begin to
notice them appearing during their searches.
Street Journal received word from Google about the new
development, but since then Google has been tight-lipped about
exactly how they are implementing it. The only specifics Google
revealed is that some users will see video ads, and these video ads
will be targeted partially, based on searches.
initiative is part of Google's universal search campaign, which mixes
images, videos, and other information with its traditional text
links. Google wants to both provide video-like experiences for
both its search results and for the advertisements that accompany
them. The goal, it states is to provide a "TV-like"
experience, which combines still and moving pictures into a
A Google spokesman stated that the new
ads will have a small plus sign button on them. When users
click this button, a small video player will be displayed that then
plays a commercial or movie trailer. The spokesman would not
reveal exactly how small the button will be, but assured it would be
relatively small. For now advertisers will pay the same amount
for video as text advertising, though that may soon change, says
Marissa Mayer, vice president of search and user experience for
According to market research firm ComScore, 20 percent
of viewers averaged 841 minutes of online viewing and an additional
30 percent of the users, averaged 77 minutes per month.
YouTube property reaches 54 percent of online video viewers
according to the survey. This all bodes well for Google and its
Last year Google made over $16B USD in ad
revenue. It is choking
out its competitors in the advertisement and search engine
markets. Its advertising got a powerful boost last year with
epic success, Google is always hungry for a bigger piece of the
pie and looking
for innovative ways to get it, as evidenced by its new video
quote: A Google spokesman stated that the new ads will have a small plus sign button on them. When users click this button, a small video player will be displayed that then plays a commercial or movie trailer.
quote: Video ads are the devil. I hate them. I can live with regular ads as long as they got no sound, but video ads are a pain.