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Insomnia Knol Page  (Source: Google)
Google Knol will allow anyone to contribute knowledge and get paid ... almost everyone

You can run a search on Google for virtually any topic and you are bound to find an entry from Wikipedia in the top search results returned. Google has no doubt noticed that fact as well. While Google started as a content aggregator that simply indexed pages, ranked them according to relevance and let other people handle the content, it has since begun to move into the content hosting side of things with acquisitions like YouTube.

Some may recall that when was put on the auction block by PRIMEDIA there were some heavy hitters looking to gobble up the massive property -- Google included. While there are many reasons why Google didn’t end up walking away with the property as part of its Internet empire, sources close to the sale tell DailyTech that it wasn’t all because Google wasn’t willing to pony up the massive asking price that The New York Times ended up paying for

Rather, executives at got wind that Google was interested in possibly changing the entire foundation that was built on, the writers that generate information based on specific topics called guides. Google considered a move from the Guide model to a wiki style where anyone can write about anything model. That would have likely ended up leaving all 500 some odd Guides jobless.

The notion sounds a lot like the Knol service Google announced yesterday.

Google’s Knol services is, at its core, a free tool that allows anyone to write content on anything and choose to place Google Adsense ads on their Knol pages. Google says that it will split the ad revenue the page generates with the page author. 

The rub for many with the thought of the Knol service is that it appears to be a conflict of interest for Google. When the company sends massive amounts of traffic to sites like Wikipedia for a given topic that has Knol pages as well, some don’t trust Google to rank pages fairly.

Google’s Knol model will also have a strong community to it with people able to leave comments about a Knol page. Google doesn’t plan to verify information on Knol pages for accuracy and says in the Google blog that it expects that not all Knol pages will be of high quality.

To many the thought of being paid for contributing to a community based wiki-like network will be compelling and easily sway them from the non-paying Wikipedia model good or bad. Others will argue, there is nothing wrong with being paid for your work.

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By Imaginer on 12/14/2007 4:12:24 PM , Rating: 4
Wikipedia is already well established in terms of things already on the page, the system it uses, and its community... do we really need the likes of Google coming in and adding yet another source out there of possible confliction?

Google... I really liked you when you were a simple search engine that delivers what I want... Now you are just being greedy and trying to rule the world.

By KristopherKubicki on 12/14/2007 4:23:55 PM , Rating: 5
Now you are just being greedy and trying to rule the world.

Pinky and the Brain aired their last episode on September 28, 1998.

Google was founded September 7, 1998.

Coincidence? I think not.

By jadeskye on 12/14/2007 5:17:58 PM , Rating: 2
you're officially made of win.

By ebakke on 12/14/2007 7:24:37 PM , Rating: 2
That is hilarious, but how in the world did you know those two dates??

By Quiescent on 12/15/2007 9:10:39 AM , Rating: 2
Well, I could of wikipedia'd it if I was thinking of Pinky and The Brain too!

Now anyways on with my comment. I agree that it's highly likely that nobody will use Knol UNLESS there is content on there you won't find on Wikipedia. Now with this, this means that it's highly unlikely, and quite rare. I can just imagine those who are against Wikipedia because "OMG!!! SOMETIMES THE STUFF ON IT ISN'T RITE!!!" will use Knol. But I sure in heck won't.

By onwisconsin on 12/14/2007 8:30:31 PM , Rating: 2
So who would be Pinky and who's the Brain?

By TomZ on 12/14/2007 5:04:02 PM , Rating: 2
I was thinking the same thing. I'm all about competition, but the downfall is splintering - having multiple options for the same thing. The real question in my mind is whether the general public is willing to invest the resources to support multiple sites like this with the same basic purpose.

By SectionEight on 12/14/2007 7:58:04 PM , Rating: 2
Yep, it's always fun coming to DT and seeing what the next big project from Sergey Brin and Bob Page is this week. I wonder how long Google Knol will be in Beta?

By Sylar on 12/14/2007 5:07:57 PM , Rating: 2
Take day off from work for Knol launch day.

Spend all day copying & pasting data from Wiki to Knol.



Kidding aside, I don't see how this is going to work, with the profit sharing part that is.

RE: Hmmm
By FITCamaro on 12/14/2007 5:44:26 PM , Rating: 2
Is this like the Underpants Gnome strategy for the internet?

RE: Hmmm
By Lifted on 12/14/2007 6:07:12 PM , Rating: 3

1) Steal something
2) ?
3) Profit!

RE: Hmmm
By jtemplin on 12/14/2007 11:42:05 PM , Rating: 2
Sounds a lot like copy and paste from Wikipedia...

Stupid effing, I wish I could filter them out of my search results. I guess there is a way, but...who really cares.

RE: Hmmm
By Quiescent on 12/15/2007 9:13:18 AM , Rating: 2
I frickin' hate A. They have ads out the butt. And B. They usually suck with their information. Or was this what you were talking about?

RE: Hmmm
By jtemplin on 12/15/2007 4:23:20 PM , Rating: 2
Yes! I was definitely meaning to say Learn all about plagiarism by incorporating our philosophy of cut and paste into your life! They sux0rs

By Screwballl on 12/14/2007 3:38:09 PM , Rating: 2
As long as they don't have the same unverifiable crap as wikipedia then they should be in for a great run. At least don't let senators edit or delete negatives off their own wikis...

RE: Verification
By FITCamaro on 12/14/2007 3:54:08 PM , Rating: 2
Uh a lot of stuff on wikipedia is fairly accurate. And as Google says, they won't verify anything. So in essence it'll be just like Wikipedia. The masses will determine how accurate a page is. Someone can write whatever they want on a Knol page. If no one ever checks it for accuracy and corrects it, then it'll stay wrong.

RE: Verification
By KristopherKubicki on 12/14/2007 4:03:21 PM , Rating: 3
Copyright infringement here we come.

RE: Verification
By crystal clear on 12/15/2007 12:40:37 PM , Rating: 2
"Popular opinion is the greatest lie in the world."

Thats how I would sum it up.

RE: Verification
By derwin on 12/17/2007 9:30:55 AM , Rating: 2
Popular opinion is the only truth to the being known as humanity.

Doesn't this...
By Haven Bartton on 12/14/2007 3:58:51 PM , Rating: 3
Doesn't this imply that only one person will be able to "own" a Knol page? If I created a Britney Spears Knol (heaven forbid, but I'm sure it'd make money...) would no one else be able to contribute to it? And if they did, how would the ad money be divided? By word? By paragraph?

RE: Doesn't this...
By KristopherKubicki on 12/14/2007 4:27:19 PM , Rating: 2
Alas, you have to be invited to author something. Google hasn't really defined how they're going to do this. I'm guessing the author gets paid for revenue from the page.

RE: Doesn't this...
By JoshuaBuss on 12/14/07, Rating: -1
By bfonnes on 12/14/2007 8:36:36 PM , Rating: 2
Ok, this is a dumb question... But, why the heck are they calling it Knol? That's not going to be the final name is it? Is it a wordplay on knowledge?

By darkfoon on 12/15/2007 3:30:57 AM , Rating: 2
We can all hope that this will be as lackluster and ineffectual as Google Video was (is) and then maybe Google will discontinue it when they buy a competitor's superior service (like YouTube, in the Google Video example).

Gee, Google is starting to sound an awful lot like Microsoft.
1. Google see
2. Google do
3. Google fail
4. Google buy

By teckytech9 on 12/15/2007 5:35:03 AM , Rating: 2
Both seek to have content written by knowledgeable authors than can be trusted.
Only problem is today, the first one has NO content and only points to the second one.
But, that could change in the future...

Integrate with existing?
By ruz on 12/15/2007 8:18:43 AM , Rating: 2
Google always seems to be cooking up newer ideas, although they may have a hint of replication from existing ones.

My concern is that, will Google allow users to integrate their existing PIM's like or their personal Wikis with their Knol Environment, in a simple and easy way?

That will help share / synchronise and maintain their personal notes / comments / feedback along with the main article.

By GeorgeOrwell on 12/15/2007 3:25:05 AM , Rating: 1
Perhaps Google, even at its current stock price, is a bargain.

This 'knol' as it is called, is brilliant spybot engineering.

That big boot is coming sooner than anyone would have guessed.

And beloved Google, patron of mankind, the evil that denies its own reflection, is close to being the most valuable company on the planet. Once alternative energy hits the big time, Google will be #1.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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