backtop


Print 6 comment(s) - last by Rotkiv.. on May 1 at 2:31 PM

Google continues to make big moves into advertising

When analysts predicted that Google would make rifts in the advertising world, Google definitely went forward and lived up to the hype. Google announced a partnership with EchoStar this week in an attempt to reinvent the way advertisers use television as a medium. Using Google's advertising expertise and its analysis in online advertising, EchoStar will take advantage of those traits and apply them to TV advertising.

Going forward, Google will monitor, analyze and report on advertisements for EchoStar, and using the data gathered, will determine how and where advertisements are placed. Traditionally, advertisers purchase ad space based on the program being played on TV, but with Google helping, advertisers will change to an entirely new model, buying ad space based on specific audience demographics

Industry analysts predict that the Google and EchoStar partnership will produce both positive and negative effects in the industry. For example, producers that rely on the traditional advertising method will find themselves competing with Google's model, and companies like Microsoft, TiVo and others will benefit from seeing the outcome of Google's partnership with EchoStar. According to some advertisers, the partnership between Google and EchoStar is a trial run.

According to the release, "This partnership extends Google's current advertising platform to a national TV audience with the aim to deliver more relevant and measurable ads. EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the DISH Network."

Google recently announced the purchase of Adscape and officially marked its entry into video-game advertising. Although gamers have long been against such forms of advertising, analysts said that the move was inevitable. Google is also said to be in talks with advertising giant DoubleClick, with Microsoft and others also bidding for the company.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Ugh
By quiksilv3r on 4/5/2007 2:48:06 AM , Rating: 2
Ugh, now I'm gonna have a sidebar while I'm watching Lost asking me if I want to buy "Lost."




RE: Ugh
By MDE on 4/5/2007 3:11:25 AM , Rating: 6
You're more likely to be asked if you want a mortgage or home equity loan while watching House.

I don't have DISH Network anyways, so it's not really a concern right now. I think it'll flop just like their foray into print advertising.


RE: Ugh
By Wagnbat on 4/5/2007 7:51:33 AM , Rating: 5
"Wanna buy a kidney?" - Discovery Health


Kaiser the PYTHON .......
By crystal clear on 4/6/2007 8:58:51 AM , Rating: 1
Anybody at Google (Manhattan Office) know WHERE IS KAISER
the 9 meter PYTHON ?

Did somebody find him ?

"Non-venomous & Not dangerous"




RE: Kaiser the PYTHON .......
By Rotkiv on 5/1/2007 2:31:41 PM , Rating: 2
Huh?


Patent
By GoatMonkey on 4/5/2007 8:36:02 AM , Rating: 1
They had better patent whatever they do fast. When TiVo starts trying to do the same kind of ads Echostar can sue them and get their money back.




"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini

Related Articles













botimage
Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki