In some minds, one of the biggest problems with
Google's cloud-based productivity offerings is the fact that the
company doesn't advertise the product. While Microsoft and IBM spend
millions on marketing to promote the cleaver and useful features of
their software, Google is a word of mouth product.
now announced that it will run its first
advertising campaign to promote its offerings called "Going
Google." The major marketing campaign won’t be online as you
might expect; rather the ads will be ran on billboards down major
highways in America. Among the highways that will see the ads are the
101 in San Francisco, West Side Highway in New York, The Ike in
Chicago and the Mass Pike in Boston. EWeek reports that the
billboards will change daily and will tell the story of an IT manager
fed up with his system that eventually "Goes Google."
managing director for Creative Lab wrote in a blog post, "Every
morning, millions of people wake up to a very refreshing experience
at work. They don't see 'mailbox is full' errors in their e-mail.
They don't worry about backing up their data. They can get to any
file they need from any computer, anywhere with Internet access and a
browser. They can all access and edit the same documents and
spreadsheets at the same time as their colleagues. They use Gmail and
Google Calendar at work as fluidly and easily as they use their
personal Gmail accounts."
With billboards changing every
day, there will be lots of billboard material left over at the end of
the camping. Expecting a backlash from the environmentally friendly,
reports that the leftover vinyl billboard banners will be recycled
into computer bags or shopping bags.
Google recently unveiled its app
to sync Outlook with its Gmail email applications to make it
easier for Outlook users to migrate to Gmail.
quote: While Microsoft and IBM spend millions on marketing to promote the cleaver and useful features of their software...