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Google announces its first advertising campaign

Google has been slowly expanding its reach to challenge traditional software firms like Microsoft on many fronts. Google offers its own smartphone OS, Android, to battle Windows Mobile. The search giant will be rolling its Chrome OS out to fight Microsoft in the operating system market, and Google has its cloud-based software products fighting Microsoft's productivity app Office.

In some minds, one of the biggest problems with Google's cloud-based productivity offerings is the fact that the company doesn't advertise the product. While Microsoft and IBM spend millions on marketing to promote the cleaver and useful features of their software, Google is a word of mouth product.

Google has now announced that it will run its first advertising campaign to promote its offerings called "Going Google." The major marketing campaign won’t be online as you might expect; rather the ads will be ran on billboards down major highways in America. Among the highways that will see the ads are the 101 in San Francisco, West Side Highway in New York, The Ike in Chicago and the Mass Pike in Boston. EWeek reports that the billboards will change daily and will tell the story of an IT manager fed up with his system that eventually "Goes Google."

Google's managing director for Creative Lab wrote in a blog post, "Every morning, millions of people wake up to a very refreshing experience at work. They don't see 'mailbox is full' errors in their e-mail. They don't worry about backing up their data. They can get to any file they need from any computer, anywhere with Internet access and a browser. They can all access and edit the same documents and spreadsheets at the same time as their colleagues. They use Gmail and Google Calendar at work as fluidly and easily as they use their personal Gmail accounts."

With billboards changing every day, there will be lots of billboard material left over at the end of the camping. Expecting a backlash from the environmentally friendly, InformationWeek reports that the leftover vinyl billboard banners will be recycled into computer bags or shopping bags.

Google recently unveiled its app to sync Outlook with its Gmail email applications to make it easier for Outlook users to migrate to Gmail.



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All your data...
By MadMan007 on 8/3/2009 3:05:17 PM , Rating: 4
Google - "All your data is belong to us."

Doesn't anyone else worry about that, especially larger businesses that likely have their own IT department?




RE: All your data...
By Ammohunt on 8/3/2009 3:15:10 PM , Rating: 3
I don't; i still feel outsourcing and cloud computing is Epic Fail. I don't want to have to depend on a network connection to get access to my data. On a trip to Iowa last year it brought home the fact that broadband is still not as prevalent as one might think my choices of internet were dial-up or the WAP at the local library. People in those parts either can't afford broadband or aren't technically aware of what it can do.


RE: All your data...
By MatthiasF on 8/3/2009 8:01:14 PM , Rating: 2
Most technologies throughout history were cultivated for areas of HIGH density, not low. These are markets where products can flourish easily and the most advantages gained.

So, it's not a sound argument to say something doesn't make sense because the minority out in the middle of nowhere can't use it.

Cloud computing can be a very big boom for many facets of our culture. Not only can it help new appliances/applications get an added boost of features easily, but it can also make computing cheaper and safer for a huge swath of the population.

Look at the number of people that took advantage of cell provider's deals selling netbooks. Imagine broadband providers being able to do the same with cheap cloud terminals.

The typical individual that only uses Email, web browsing, music and video could easily survive on a 256MB cloud account for around $0.015 an hour. If they used the account 24/7 for the entire month, that would be around $11 at current rates. If they only used the computer for an average of 15 hours a week (the current average in the USA), that would only cost $0.90 for the month.

When a user needs more, they can dial up their account briefly for more processor or RAM, or increase their monthly plan much like cell phones for a larger allowance.

Also consider that the traffic from cloud to client's terminal is predictable to the broadband provider. Each terminal would have a standard KVM+audio stream size for whatever resolution monitor provided.

So, there are benefits on both sides, for ISPs and consumers.

Don't let paranoia keep yourself from taking advantage of new technologies, demand that your concerns over privacy are met! Either from the companies themselves or thru government.


RE: All your data...
By Ammohunt on 8/3/2009 11:57:06 PM , Rating: 2
I have worked in IT for the last decade and a half as a Systems(Linux,Windows,Unix) Administrator. most people do not want their data in a cloud they want it local under their control companies are the same thats one of the reasons why outsourcing is not as big as it once was.

As a technologist i understand that everyone should benefit from technology not just the people that like to live stacked on top of each other. To be successful the technology has to make sense and be useful to the average joe i.e. the cell phone. Cloud computing is not there yet meaning that i get little benfit from a cloud computing setup as compaired to what i have on my desktop for a couple hundred bucks with keeping my data local.

The average user in your example can get web browsing and email from any cell phone with a decent plan and load their music from their $300 netbook any time they want at no charge. Negating any need for a network based computing environment.

When cloud computing offers something more then what a desktop PC offers then it might just become a useful service until then its of very limited value.


RE: All your data...
By MatthiasF on 8/4/2009 10:18:02 AM , Rating: 2
I beg to differ. Quite a lot of people upload their lives onto websites already, whether it's Facebook, Flickr, or Gmail/email for safe keeping or easy access. A cloud system is more secure than this or even their own PCs.

Meanwhile, imagine the data loss over the decades from hardware failure that people wouldn't need to worry about anymore. I also imagine there would be less tech support and viruses, since images in the cloud can be more easily secured, updated, etc. almost instantly rather than downloaded patches and updates to millions of PCs. It would also take less bandwidth overall to send out updates using cloud images.

A netbook runs $300 and can never be better than what it is. A cloud terminal can cost $40-80 and it's processing power can be increased as needed nor will the actual hardware ever need to be updated. A cloudbook could be $120-160 and offer the same benefits of portability.

It'll make more sense when products start rolling out and the benefits are laid out more clearly. Right now, people don't seem to see the benefits because of privacy concerns, but when hundreds of thousands of computers are invaded by zombie programs, hundreds of thousands more with malware or other types of trojan viruses, there seems to be a large market for the cloud.

And it's not a matter of cloud computing being better than a desktop PC. It's a matter of being more efficient and less expensive for the same used features. Cloud computing will save energy, bandwidth and people's time. That amounts to a great advance in technology.


RE: All your data...
By Ammohunt on 8/4/2009 3:08:30 PM , Rating: 2
Like i said i have heard this exact same argument from Larry Ellison with the exact same points over 10 years ago. This is not a new concept i still feel we are not even close to migrating to an all cloud computing model. 20-30 years from now maybe.


excellent cutlery
By Diesel Donkey on 8/3/2009 1:27:10 PM , Rating: 5
quote:
While Microsoft and IBM spend millions on marketing to promote the cleaver and useful features of their software...

I had no idea that Microsoft and IBM were going after the kitchen tools market segment!

Sorry, I had to :)




What I learned from this article
By brybir on 8/3/2009 12:21:35 PM , Rating: 3
1. Billboards are made from vinyl. I did not know that.

2. Their are people who are passionate and interested in the waste products generated by billboard changeover. I wonder who they might be. I am interested in their pro-environment anti-billboard waste agenda. Maybe they do newsletters and organize protests in big cities?

3. Google did not do traditional advertising before this. I figured that they did some advertising maybe to businesses.




Substance
By Ammohunt on 8/3/2009 2:43:43 PM , Rating: 2
Just what are they advertising? Gmail in the cloud? or is this a ramp up for Google Chrome/linux. Since the average consumer has no idea what cloud computing is nor do they typically have any interest my guess is that this just a waste of money. reminds me of that idiot Larry Ellison talking about how cloud computeing would take over the world...almost 10 years ago until oracle figured out no one whats it.




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