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Print 17 comment(s) - last by kingius.. on Oct 28 at 6:13 AM


Google traffic growth in a chart  (Source: Arbor Networks)
Amount is higher when other factors are figured in

No other name is as synonymous with the internet as Google. The company started providing search results to allow surfers to find what they are looking for and turned that search tech into a wide range of offerings and a multi-billion dollar company. The popularity of Google continues to soar as more and more people come online around the world.

new report from Arbor Networks Security has been published that shows Google has a big chunk of all internet traffic globally. Google gobbles up 6.4% of all internet traffic today. To put that number in perspective a bit, if Google were a tier1 internet provider it would rank as the second largest it the world. The huge amount of raw traffic Google gets is even more impressive when you step back and consider that a bunch of the traffic on the tier1 provider that beat Google is carrying a large chunk of Google's own transit system.

At this point Google continues to grow at a fast pace gaining about 1% of the total online traffic since January according to the report. Arbor estimates that Google's hold on total web traffic could be as high as 8-12% of all traffic when traffic that is offloaded using the Google Global Cache deployments around the world is factored in.

All that traffic also means huge profits for Google with revenue in Q3 2010 hitting $7.29 billion representing a growth rate of 23% from the same quarter of 2009.

The interesting thing is that Google continues staggering growth even in the face of some serious issues with privacy. Google admitted that it captured payload data that at times includes passwords and full text of emails from unsecured wireless networks with its Street View fleet. The search giant recently appointed a new director of privacy to oversee its privacy aspects. 



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Google and Privacy - antonyms!
By ipay on 10/27/2010 10:45:51 AM , Rating: 2
What does the Google privacy officer do? Figure out how to finesse language? Look at the privacy options at Google. You have to create an account! More info for Google. Then, you still cannot opt out of the worst tracking--logging of your IP address. I'm sticking with Startpage.com. Folks, try a private search option. There are lots out there!!!!!!




RE: Google and Privacy - antonyms!
By xti on 10/27/2010 10:51:57 AM , Rating: 2
good lord everyone is so paranoid...


RE: Google and Privacy - antonyms!
By ninjaquick on 10/27/2010 12:31:20 PM , Rating: 2
Yeah it is sad... Sounds like Yahoo and Bing spreading FUD bout google.


By geddarkstorm on 10/27/2010 2:12:52 PM , Rating: 2
I hear Google powers it servers using fuel cells... fuel cells fueled by the BLOOD OF PUPPIES.


RE: Google and Privacy - antonyms!
By kingius on 10/28/2010 6:10:41 AM , Rating: 2
I remember Google stating that privacy is an outdated concept. I wouldn't call it paranoia; it's more informed than that. If a company that doesn't believe in privacy appoints an office for privacy... it's very likely that it is an exercise in PR.


RE: Google and Privacy - antonyms!
By kake on 10/27/2010 1:25:03 PM , Rating: 1
The only reason to care if a company is gathering information on you is if you are doing something shady/illegal (except of course on matter of principle, and that's just a cover for saying you wouldn't pass the drug test).

The only thing I'm even mildly embarrassed about my online life is the occasional drunk post on a blog, so track away for all I care.


RE: Google and Privacy - antonyms!
By limitedaccess on 10/27/2010 5:27:10 PM , Rating: 2
There are many activities that one can do that are perfectly legal but "frowned upon" by society, which people would want to keep private.


RE: Google and Privacy - antonyms!
By kingius on 10/28/2010 6:13:36 AM , Rating: 2
In addition, it is a right granted to us as being human beings.

On top of that, would you share your pin number and credit card details or keep them private? Think on it. Every single one of us needs privacy and society has to protect this in order to function correctly.


G O O G L E
By fijillian on 10/27/2010 9:49:14 AM , Rating: 2
All your internetz are belong to us!




RE: G O O G L E
By amanojaku on 10/27/2010 10:18:35 AM , Rating: 5
im in ur searches, stealin ur data


RE: G O O G L E
By SpaceRanger on 10/27/2010 10:24:02 AM , Rating: 3
Hide yo kids, Hide yo wife, Hide yo husbands cause Google's traffic'ing all-er-ound here!


Surprised
By Spivonious on 10/27/2010 10:49:37 AM , Rating: 2
I'm surprised it's not more. There are lots of people who think Google.com is the internet.




RE: Surprised
By acer905 on 10/27/2010 10:55:53 AM , Rating: 2
... that's because... it is


2 billion videos served per day.
By titanmiller on 10/27/2010 11:49:42 AM , Rating: 2
Does this include youtube?




RE: 2 billion videos served per day.
By micksh on 10/27/2010 12:25:43 PM , Rating: 2
quote:
Does this include youtube?

Yes, it does. And that explains a lot.
This was buried in comments to the original article:

quote:
Comment Post by: Craig Labovitz — October 25th, 2010 @ 2:44 pm EST Reply To David’s point, most of this traffic is due to YouTube / video


By KIAman on 10/27/2010 1:06:18 PM , Rating: 2
pr0n. Google needs to hire a Director of Adult Services.




By HrilL on 10/27/2010 2:31:29 PM , Rating: 2
If Google gets these to services onto their feet I could see them taking over 30% of the traffic in the future. Right now there is really no service that can compete with what P2P, Download lockers, and Newsgroups have to offer. Netflix is getting better but the studios are holding back greatly. I'd love to have a place where I could pay $15-$20 a month and get unlimited movies, tv shows, and music. plus with our ever more connected world you wouldn't have to spend money on massive amounts of storage to keep the files you download.




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