 Google traffic growth in a chart (Source: Arbor Networks)
Amount is higher when other factors are figured in
No
other name is as synonymous with the internet as Google. The company
started providing search results to allow surfers to find what they
are looking for and turned that search tech into a wide range of
offerings and a multi-billion dollar company. The popularity of
Google continues to soar as more and more people come online around
the world.
A new
report from Arbor Networks Security has been published that
shows Google has a big chunk of all internet traffic globally. Google
gobbles up 6.4% of all internet traffic today. To put that number in
perspective a bit, if Google were a tier1 internet provider it would
rank as the second largest it the world. The huge amount of raw
traffic Google gets is even more impressive when you step back and
consider that a bunch of the traffic on the tier1 provider that beat
Google is carrying a large chunk of Google's own transit system.
At
this point Google continues to grow at a fast pace gaining about 1%
of the total online traffic since January according to the report.
Arbor estimates that Google's hold on total web traffic could be as
high as 8-12% of all traffic when traffic that is offloaded using the
Google Global Cache deployments around the world is factored in.
All
that traffic also means huge profits for Google with revenue in Q3
2010 hitting $7.29 billion representing a growth rate of 23% from the
same quarter of 2009.
The interesting thing is that Google
continues staggering growth even in the face of some serious issues
with privacy. Google admitted that it captured
payload data that at times includes passwords and full text
of emails from unsecured wireless networks with its Street View
fleet. The search giant recently appointed a new director
of privacy to oversee its privacy aspects.
"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
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