It may be difficult to believe, but Gmail and Google Apps are finally out of beta, indicating Google is getting serious about marketing its products to large businesses.
"More than 1.75 million companies around the world run their business on Google Apps, including Google," the official Google blog states. "We've come to appreciate that the beta tag just doesn't fit for large enterprises that aren't keen to run their business on software that sounds like it's still in the trial phase. So we've focused our efforts on reaching our high bar for taking products out of beta, and all the applications in the Apps suite have now met that mark."
Gmail users aren't going to notice a difference, but it's true that removing the beta tag may help Google convince companies to begin using paid versions of its software. Google hopes to get Gmail, Docs, Calendar and other software it develops into the corporate workplace, charging companies for additional perks and benefits unavailable in the free versions.
Furthermore, removing the beta tag from some its services indicates their maturity and a stronger dedication towards the corporate workplace.
Joining Gmail and Google Apps, the Mountain View-based company also removed the beta tag for Google Calendar and Google Talk (enterprise and consumer); with many computer users previously wondering if the popular services would always be in beta.
Although Gmail and other services have continually had a beta tag since launch, they've been stable, reliable services for both home users and businesses for quite some time now. It's unsure why the services remained in beta so long, with Google lacking a true set of policies or rules as to when software can be removed from beta.
Google continues to be well known for creating multiple services for its users, but then seemingly keeping all of its services in beta. The company still has dozens of other services and programs that are still in beta, and it's obviously highly unlikely they'll all lose their beta tags in the future.
quote: large enterprises that aren't keen to run their business on software that sounds like it's still in the trial phase.
quote: They'd rather spend hundreds of millions on crap software