DailyTech - Global TV Shipments Up 11% in Q2 2008

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Gadgets Global TV Shipments Up 11% in Q2 2008
Shane McGlaun (Blog) - August 21, 2008 5:17 PM

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12 comment(s) - last by Oregonian2.. on Aug 25 at 5:11 PM

Global TV shipments up year-over-year on the shoulders of strong growth in America

Significant growth was expected in 2008 for flat screen TVs shipped both in North America and abroad due to the 2008 Olympic Games and the pending digital transition in America. As expected, global flat screen TV shipments were up significantly according to DisplaySearch.

DisplaySearch reported today that global TV shipments were up 11% year-over-year in the second quarter of 2008. Global shipments in Q2 totaled 47.5 million flat panel TVs -- up 3% compared to Q1 2008. LCD TVs experienced the most growth -- rising 47% year-over-year to 23.7 million units shipped. Plasma TVs had even greater growth year-over-year with a 52% increase to 3.4 million units of plasma TVs shipped globally.

DisplaySearch reports that the huge growth in plasma TV shipments is largely due to the reintroduction of 32-inch plasma TVs in the North American market -- specifically those fielded by Vizio. DisplaySearch reports much of the global growth in flat panel TV shipments was thanks to strong growth over the quarter in North America -- as DailyTech reported earlier this month.

Global flat-panel TV shares rose from 52% in Q1 2007 to 57% in Q2 2008. LCD TV shipments regained the unit share lead from CRT shipments during the quarter. Flat-panel TVs now account for almost 50% of all TV shipments worldwide.

DisplaySearch reports that in addition to the successful 32-inch plasma shipped by Vizio in North America, the 46-inch full HD plasma from Panasonic also accounted for a significant portion of plasma TV shipments globally. Of all flat-panel TVs shipped globally, the 32-inch size is most popular with just over 9 million units shipped.

On a brand-by-brand basis, Samsung was the global leader in share for the 10th straight quarter with 22.8% of the global market in Q2 2008 for 18% quarter over quarter growth and 52% year-over-year growth. Sony held the second spot with a 12.5% share of the market for Q2 2008, down from a 13.2% share in the first quarter of 2008. Third place for worldwide flat-panel TV shipments went to LG with 11.5% unit share for Q2, Panasonic was in fourth with 8.4% unit share, and Sharp was in fifth with 6.8% unit share.

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Economy in the crapper?

By dever on 8/21/2008 6:02:30 PM , Rating: 3

This doesn't quite jive with the constant economic doom-and-gloom that I'm spoon fed by the media this election year.

Sales are up for the biggest time wasting luxury item? Shouldn't we be working instead?

RE: Economy in the crapper?

By Hydrofirex on 8/21/2008 6:29:50 PM , Rating: 5

Or, conversely this is a further sign of people tightening up.

I would personally play it to higher gas prices, but that is just one facet of the over-all situation. In a nut shell my analysis has been that since people plan on doing less and spending more time at home they see the value-added to an HD TV as that much higher - especially considering that this item has finally reached pricing points that are with-in reach of a broad market, and is finally saturating the lower-middle-class. Combine that with the pricing situation and the sales trend makes sense.

To put it in terms that an economist would appreciate: people are substituting the luxury of HD TV and home entertainment for the luxury of traveling and going out.

Finally, this report is more on world sales, and not the US. Besides, what does the fact that it is an election year have to do with anything? The country is in an economic slow-down, to say the least: fact. I would wager you're supporting a republican - which is only to say that I think you had an agenda with your comment.

HfX

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RE: Economy in the crapper?

By Spuke on 8/21/2008 6:46:52 PM , Rating: 2

Report: TV Shipments in U.S. Surge 28% in Q2
http://tinyurl.com/6hpxy5

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RE: Economy in the crapper?

By Oregonian2 on 8/22/2008 2:46:01 PM , Rating: 2

This year is supposed to be on of the biggie years for new TV's because of the digital switchover. Regardless of the details, the switchover causes more people to buy a new TV as compared to years without such an event coming up. And new TV's trend toward HD sets (which practically speaking is highlighted by the digital switchover -- because most digital broadcast TV is transmitted in HD and even local content is going HD (a local station here is advertising about its news dept being HD). The makers have anticipated this and have been cranking up production -- which has led to lower and lower costs. The 32" Visio plasma (albeit w/o terribly good reviews) is only $500. HD LCD's go for about that same price as well.

And as others have noted, with the economy down and gas prices up, people go out less and stay home more -- and that provides even more reasons for HDTV purchasing (we got a 58" Panasonic "750" Plasma last December with a "relatively" good Christmas price).

The sources of TV programming such as Comcast, DirecTV, DishTV, FiOS, and others have been battling it out in ads about their HD channels (which DirecTV is winning by a little at the moment when things are counted in a reasonable manner rather than bizzare ways). But in any case, this highlights the market push to buy a new HD capable TV. Upconverting DVD players, BluRay, anything with and HDMI output, etc all drive the need to buy a new TV as well.

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RE: Economy in the crapper?

By ckamc on 8/22/2008 1:22:38 AM , Rating: 2

People are driving less, cooking at home more, and doing other things to cut back costs... so many americans find themselves at home more which results in them buying stuff like a new tv instead of spending much of that money on eating out.

Just an idea... I know I don't go out as much and plan to buy a new tv as well.

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RE: Economy in the crapper?

By Oregonian2 on 8/22/2008 2:29:28 PM , Rating: 2

quote:
Sales are up for the biggest time wasting luxury item? Shouldn't we be working instead?

Good point. Why go home in the evening to watch TV when one could just get another job instead?

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RE: Economy in the crapper?

By Targon on 8/23/2008 7:45:28 AM , Rating: 2

Most people eventually come to the conclusion that there needs to be more to life than just survival. If you need to work even one extra job just to cover the increased cost of living(not even doing or buying more than you did previously), that is a lowering of the standard of living. This is not a good thing...

I live in an area where the cost of regular gas is still upwards of $4.15/gallon self-serve regular gas. If you want pain, try spending over $45 to fill your tank in a small car like the Ford Focus.

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RE: Economy in the crapper?

By Oregonian2 on 8/25/2008 5:11:32 PM , Rating: 2

Sorry, I was trying to be sarcastic.

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RE: Economy in the crapper?

By Targon on 8/23/2008 7:40:13 AM , Rating: 2

As others have said, the purchase of flat panel TVs in no small part is based on the switchover from analog to digital that will take place in 2009. You miss another very common human behavior that when things are bad, many people will go into a state of denial and will spend money, not because they feel comfortable, but more because they want to buy it now, while they still can.

You also forgot about the Federal Stimulus Package, which put money in the pockets of people, even while the cost of living was going up. Most people do NOT save their money, which has been a problem. If you have $1200 in the bank, what is the chance that it will be there for long, unless you are saving up for an even bigger purchase?

It is very difficult to properly analyze the state of the economy just by looking in one place. Retail sales in general will go down over time due to Internet purchases. You have people driving less(unless their business/work requires it), you have fewer entry level jobs available as jobs are outsourced to other countries, and from the losses there, there is a general slowdown.

The problem isn't a lack of work in many cases, the problem is the lack of jobs. As costs increase, employers will either increase prices, meaning customers pay more, but may also reduce the number of employees to avoid losing customers. If you lose your job, what are the chances that you will be saying the economy is fine? The whole thing is about the domino effect. The housing market ran into trouble, so those in that industry have been suffering. The business that has decreased as a result has led to other businesses slowing down. The slowdown leads to layoffs, which means the places the former employees used to spend their money will lose customers, which may lead to more problems.

So, if you are in a place that hasn't been touched by the economy yet, it is just a matter of time. If you think high gas prices were bad, wait until you need to survive on unemployment...

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2 simple reasons for the TV boom...

By LatinMessiah on 8/21/2008 9:31:03 PM , Rating: 2

1) Bush's stimulus checks.
2) HD broadcasting taking effect in 2009.

RE: 2 simple reasons for the TV boom...

By dnd728 on 8/22/2008 2:45:37 AM , Rating: 2

3) With increasing production capabilities + high margins (esp. after the huge initial investment has already been made), they'd rather lower the prices until everything is sold.

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