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Gibson Guitar hits Wal-Mart, Target, others for selling Guitar Hero games

Earlier this month, Gibson accused Activision of its Guitar Hero franchise violating several of the real-guitar makers’ patents. Activision responded by asking a federal judge to declare that the Guitar Hero does not owe anything to Gibson’s patents.

U.S. Patent number 5990405 awarded to Gibson in 1999 reads, “A musician can simulate participation in a concert by playing a musical instrument and wearing a head-mounted 3D display that includes stereo speakers. Audio and video portions of a musical concert are pre-recorded, along with a separate sound track corresponding to the musical instrument played by the musician.”

Gibson isn’t finished with just Guitar Hero, however, as it has also filed a patent infringement lawsuit against those behind Rock Band – Harmonix, MTV Networks and Electronic Arts – over the very same patent thrown up against Guitar Hero.

“Gibson Guitar had made good faith efforts to enter into a patent license agreement with the defendants in this case. The defendants have not responded in a timely manner with an intent to enter into negotiations for a patent license agreement,” read a Gibson press statement. “Gibson Guitar had no alternative but to bring the suit, and it will continue to protect its intellectual property rights against any and all infringing persons.”

Besides going after the makers of the music-rhythm games, Gibson is also launching an offensive against retailers selling such products. Last week, Gibson brought a lawsuit against Wal-Mart, Target, Wal-Mart, Kmart, Amazon.com, GameStop and Toys “R” Us for their sale of Guitar Hero games.

“Gibson Guitar took this action reluctantly, but is required to protect its intellectual property and will continue to do so against any other person in accordance with the law and its rights,” the guitar maker said in another statement.

Activision responded in a press release to Gibson’s attack on retailers: “Our Guitar Hero retailing partners have done nothing wrong. We will confront this and any other efforts by Gibson to wrongfully interfere with Activision's relationship with its customers and its consumers.

“As Activision noted in its filing, Gibson waited three years to make its patent allegations, and only did so after it became clear that Activision was not interested in renewing its marketing and support agreement with Gibson. Activision continues to believe that Gibson's claims are disingenuous and lack any justification.”



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They've already lost...
By cscpianoman on 3/24/2008 7:12:30 AM , Rating: 2
Gibson has already lost the lawsuit, unless, of course, there are people who are wearing 3-d head displays with stereo sound attached.

They can't possibly believe that this patent is actually worth anything. Turn Gibson out on the streets!!




RE: They've already lost...
By AntiM on 3/24/2008 8:24:05 AM , Rating: 5
I would like to think so too.

1. The tracks are not concerts, they are recorded in a studio.

2. There is not a 3-D head display involved.

3. The plastic controller could hardly be considered a musical instrument.

4. A "method" is a little vague sounding to me.

The company is ran by a bunch of bean counting morons that have alienated their distributers and guitar buying customers.


RE: They've already lost...
By wordsworm on 3/24/2008 8:54:27 AM , Rating: 1
quote:
1. The tracks are not concerts, they are recorded in a studio.


I think you may have missed something more important in this statement: that is the fact that you can watch a concert and see a Gibson guitar. But, I suppose if this was WWE (whatever WWF is called these days...) and they did a mock up of Hulk Hogan without paying royalties, WWE would be out suing too.

quote:
The company is ran by a bunch of bean counting morons that have alienated their distributers and guitar buying customers.


Now, that makes you look like a moron. Gibson is among the best, if not *the* best mass market guitar maker in the world. The only way they'll alienate their 'guitar buying customers' is by no longer making the best mass market guitars in the world.


RE: They've already lost...
By i3arracuda on 3/24/2008 9:32:25 AM , Rating: 3
quote:
Now, that makes you look like a moron. Gibson is among the best, if not *the* best mass market guitar maker in the world. The only way they'll alienate their 'guitar buying customers' is by no longer making the best mass market guitars in the world.


Gibson guitars suck and have sucked for over a decade. Split open a new LP Standard and compare it to one made 20 years ago. The difference is night and day.


RE: They've already lost...
By AntiM on 3/24/2008 11:33:18 AM , Rating: 2
quote:
Now, that makes you look like a moron. Gibson is among the best, if not *the* best mass market guitar maker in the world. The only way they'll alienate their 'guitar buying customers' is by no longer making the best mass market guitars in the world.


Try to find a Gibson dealer; there aren't any, except for Guitar Center. A knowledgeable guitar buyer would rather get a root canal than purchase a new guitar from them. Plus, it's well known in guitar circles that Gibson quality is spotty at best. However, their low cost Epiphone brand is made in China and generally well liked. An acutal Gibson branded acoustic guitar commands a high-end price, but the quality doesn't hold a candle to similarly priced Taylors or Martins.


By Seemonkeyscanfly on 3/24/2008 2:08:22 PM , Rating: 2
I like Washburn myself though Martins are nice too. I have not played on a Taylor so I'll take your word on it being good. I tried a couple of different models of the Epiphone, can not say there was anything worth noting about them.
Point being, yes, there are several excellent guitar companies out there and Gibson is not what comes to mind first.


RE: They've already lost...
By wordsworm on 3/26/2008 10:45:09 AM , Rating: 2
Aside from handcrafted acoustic guitars, I've never played anything better than what Gibson puts out. I see more of them in the hands of musicians who can afford them than I do Taylors or Martins. I'm not big on electric guitars. I didn't much like their SG series. In any case, Epiphone doesn't hold a candle to Gibson, even if it is the same company. Though, they're a lot more affordable.

In any case, suing Activision will have no impact at all on their sales.


RE: They've already lost...
By PitViper007 on 3/24/2008 2:27:53 PM , Rating: 2
Hmmm...Personally I'd rather have a PRS guitar than a Gibson....Just my preference tho.


RE: They've already lost...
By Ryanman on 3/24/2008 3:10:11 PM , Rating: 2
Any company actually having the balls to sue RETAILERS for selling a non-copyright infringement product should lose customers. Either that or Guitar players are jerks.


RE: They've already lost...
By Lightnix on 3/24/2008 1:19:51 PM , Rating: 4
quote:
3. The plastic controller could hardly be considered a musical instrument.


Didn't you see that episode of South Park? It can be played acoustically.


Retarded
By Nyu on 3/24/2008 6:25:43 AM , Rating: 3
All this stuff about patents is going too far, everyone's using each other for patents of stuff they have never created a real product of, this is getting out of hand. I hope he'll lose and have pay some hefty lawyer fees.




RE: Retarded
By Samus on 3/24/2008 7:11:00 AM , Rating: 2
That patent to so frivilous. It doesn't define it as being a game, but a simulation. I'm sorry, but in music games, those are entirely different things.

Playing Guitar Hero and Rock Band isn't going to make anybody better at playing a guitar. Drums, on the other hand...Rock Band was modeled after a real-world drumkit, and unlike the guitars, the drums work like real drums.

Don't wait up for me, I have to go play DDR so I can serve my homeboys at the club tonight with my new moves.


RE: Retarded
By PhantomRogue on 3/24/2008 1:19:29 PM , Rating: 3
quote:
All this stuff about patents is going too far, everyone's using each other for patents of stuff they have never created a real product of

This is spot on, 100% correct. Patents should be voided 5 years after inception if there is no actual product. You cant patent idea's. You patent a product, not an Idea.


What's next?
By Sylar on 3/24/2008 9:13:35 AM , Rating: 2
Nike sues Konami because DDR infringes on a patent of a shoe simulating dance movements?




RE: What's next?
By MrWho on 3/25/2008 11:52:40 AM , Rating: 2
Don't be giving them any ideas...


By hard2top on 3/24/2008 11:54:39 AM , Rating: 2
Update the Guitar Hero and insert Gibson's patent lawsuit in the game to pacify them! This company can't sell their guitars as fast as the games...but wants a piece of the action and collect royalties?
Survey how many Guitar Hero gamers would like to buy a real Gibson guitar, or would like to play real guitars instead or the virtual one?
When it first came up with the idea of 3/D headset and concert playacting and filed a patent - the company should have just manufactured this playacting game instead.




By Belard on 3/25/2008 1:50:24 AM , Rating: 2
Gibson should go screw themselves.

There is no relationship with there patent...

I hope this news spreads and people REFUSE to buy their products, period.


Things like this...
By Hrochard on 3/24/2008 10:49:58 AM , Rating: 2
...make it pretty tough to like the company. First, they price even their midrange Les Pauls far out of reach of the average consumer. Second, those same midrange instruments have some of the worst quality control of any American-made guitars. Now they're going sue-happy over things like this. It's no wonder Americans are flocking to buy Japanese LP copies that easily match or surpass their Gibson counterparts for a third of the price.




Voting with feet and wallets
By lemonadesoda on 3/24/2008 11:19:28 AM , Rating: 2
When I dont agree with the "business ethics" of a person, or a company, I move my time and business elsewhere. More than at, I implement policies within my company to encourage everyone to take a similarly active stance.

Welcome to the autumn years of your busiess, Gibson. You wont be around much longer. Goodbye. (And welcome to the history books. RIP).




Gibson $$$$
By dday14 on 3/24/2008 11:42:02 AM , Rating: 2
Im glad another company made guitar hero instead of Gibson. If Gibson would have made it no one would have been able to afford it. Gibson has made some great guitars in the past but its about time they get their head of their A$$.




Details on Lawsuit
By Dajad on 3/25/2008 2:52:18 PM , Rating: 2
If you are interested, I have blogged about this case on my video game law blog here:

http://www.daledietrich.com/gaming/2008/03/21/gibs...

The text of the MTV/EA/Harmonix complaint is embedded in the post. See the "Related Posts" section at the end for posts on the several other recent Gibson related lawsuits.

...Dale




Bad Guitars, Bad tactics...
By ckarp on 3/25/2008 6:06:07 PM , Rating: 2
As any guitar player knows, Gibson have priced themselves out of relevance long ago... by charging more than top dollar for below sub par quality, many players consider their products a hobbyist's joke. While any Gibson's ma