Print 27 comment(s) - last by ianweck.. on Dec 3 at 11:19 AM

The Cadillac ELR is priced at $76,000 while the BMW 6-Series Grand Coupe is $88,000

According to a new report from Wards Auto, GM believes the Cadillac ELR's pricing is competitive with vehicles such as BMW's 6-Series Grand Coupe -- which is $88,000.

“We think it is competitive with the vehicles in its class,” says Darin Geese, marketing product manager-Cadillac ELR/Chevrolet Volt at GM.

The Cadillac ELR is priced at $76,000 and has the Chevrolet Volt propulsion system inside. However, the 2014 Volt is priced much lower at a $34,185 MSRP ($26,685 after the federal tax credit). 

Critics have said that the use of the Volt's propulsion system should bring the price way down, but GM says that it wants to make the technology as widely-available as possible. It added that the Volt's system has become the "most-decorated" propulsion system in industry history.

“You would be crazy, as a manufacturer, if you didn’t use it in other applications,”  said Chris Thomason, chief engineer-ELR at GM.

Critics also say that electric vehicles are in a bad spot right now with Tesla's Model S coming under fire -- literally and figuratively. 

Earlier this month, the National Highway Traffic Safety Administration (NHTSA) announced that it will open a formal investigation into the recent fires associated with Tesla Motors' electric Model S. 

But the Model S is doing just fine with sales reaching 16,391 units through October, and expectations of more than 19,500 this year total -- and GM wants the Cadillac ELR to get in on that action.

Critics of the ELR's price further stated that the Cadillac brand's comeback hasn't reached a point where it can price vehicles as high as they'd like. 

Source: Wards Auto

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Cadillac has no identity.
By coburn_c on 11/29/2013 9:40:50 PM , Rating: 2
Caddy used to be a luxury car company, a company that would never put a manual transmission in a car nor sell a mid-size. Now they're making small sporty cars to compete with BMW, ("V" is awful close to "M").

But how does this fit in with that? This isn't a performance electric, this is an economy electric. Who buys a 75 thousand dollar car to save on gas money?

RE: Cadillac has no identity.
By StormyKnight on 11/29/2013 10:16:21 PM , Rating: 5
Who buys a 75 thousand dollar car to save on gas money?

Nobody. This car is for rich greenies that are trying to soothe their guilt. Besides, it isn't to save on gas. It is to reduce their <snort> "carbon footprint".

RE: Cadillac has no identity.
By michael67 on 11/29/2013 11:12:37 PM , Rating: 2
The $60K Lexus GS450h dose a better job at that.

And I know US and EU taste is pretty different, but i think a GS just looks a hole lot better.

RE: Cadillac has no identity.
By Mint on 11/30/2013 6:06:50 AM , Rating: 5

1) The GS450h is only 31 mpg combined and doesn't plug in. It doesn't do jack for eco-guilt.

2) Eco guilt isn't what drives someone to pay a premium for a car like this. Patriotism - buying domestic, using mostly domestic fuel - is the hook.

3) Looks are the best thing about the ELR. The GS is merely average for the category, with nothing about it standing out of the crowd.

Don't get me wrong: This car is a ripoff. But you're comparing apples to oranges. A 450h isn't even a coupe.

RE: Cadillac has no identity.
By Murloc on 12/1/2013 6:52:44 AM , Rating: 2
yeah cadillacs and most GM vehicles are ugly for european taste, and this car looks ilke a boat.
Cadillacs are not even sold here.

Ford is the only american brand that sells quite a lot because they have interesting family cars.

Then there's the occasional exotic import like mustangs etc.

Lexuses are pretty rare although they're becoming more common, because they totally overlap with the german brands. Also sedans are a smallish minority in Europe and lexuses look more designed for american customers and have many sedan boat-like cars.

RE: Cadillac has no identity.
By ianweck on 12/3/2013 11:14:22 AM , Rating: 3
You think current Cadillacs look like a boat? You should check out some of the Caddies from the '70s.

RE: Cadillac has no identity.
By michael67 on 11/29/2013 11:06:35 PM , Rating: 2
Sorry but the 6 series is really not small, unless you cal a 1.7~2.1T and 192" long car small.

But comparing a the two with one other is just ridicules, as the 6 Series is a real sports sedan with 5sec acceleration numbers, ware the caddy dose 8 seconds, even my old first gen GS300 did that, and i would cal that car still a sports sedan at best, specially for its day (1991). o_0

The ELR would be nice car if it was about $60K, now its just a pretender of all kinds of things that it is not, a specially whit company idiots making comparisons like these. ^_^

RE: Cadillac has no identity.
By coburn_c on 11/30/2013 11:30:01 AM , Rating: 2
In America the 6 series is a small car. Even in current full size Cadillacs you are dwarfed on the road by a sea of pickups and SUVs... and 60k for a car with a torsion bar and an 84hp engine? Still ridiculous.

RE: Cadillac has no identity.
By Flunk on 11/30/2013 3:34:49 PM , Rating: 2
No kidding, I feel like I'm driving a Smart Car every time I take my Mazda 3* down there. It's not just Texas that things are bigger in.

RE: Cadillac has no identity.
By michael67 on 12/1/2013 9:38:07 AM , Rating: 2
I am not saying a 6 series or the ELR are big cars, but they still pretty big for sports cars!

A Lotus 2-Eleven is a small sports car, 1.7~2.1T sports car is a real above average model qua size.

RE: Cadillac has no identity.
By stimudent on 11/30/13, Rating: 0
RE: Cadillac has no identity.
By Totally on 12/1/2013 7:18:15 AM , Rating: 3
You conveniently left out that they were also known for making land boats that guzzled fuel like it wasn't anyone's business.

Besides that, It called getting with the times there are several manufacturers who've gone on record and said they would never stick 'x' transmission in their vehicle(s) but fast forward to today not only is it an option some case it is the only available transmission. Porsche 911 GT# anyone?

Just because they they're now luxury and performace doesn't mean that they've lost their identity, I mean you could still buy that land boat with an automatic transmission last time I checked.

By flyingpants1 on 11/29/2013 3:35:34 PM , Rating: 3
It added that the Volt's system has become the "most-decorated" propulsion system in industry history.

“You would be crazy, as a manufacturer, if you didn’t use it in other applications,” said Chris Thomason, chief engineer-ELR at GM.

And you would be crazy as a consumer to pay $75,000 for the exact same "most-decorated propulsion system" as in the $35,000 Volt.

RE: Nope
By Shig on 11/29/2013 3:51:52 PM , Rating: 3
I've long been an advocate of the Volt, but this car is telling me that GM either cannot or is unwilling to make the Voltec powertrain cheaper and/or better.

Notice how the performance numbers are absent? They're absolute trash when you compare the car to other ~80k cars.

People don't buy 80,000$ sports cars to save on gas...

RE: Nope
By Mint on 11/29/2013 5:24:10 PM , Rating: 2
I think GM is just trying to milk what they can from people specifically looking for a PHEV luxury car while they're one of the few players in that market.

They're only expecting to sell 3000 per year, or 1/7th of what Tesla is doing. I wouldn't be surprised if this car has 40% margins, so it's probably worth it for GM.

RE: Nope
By ianweck on 12/3/2013 11:19:18 AM , Rating: 2
I wouldn't be surprised if this car has 40% margins, so it's probably worth it for GM.


RE: Nope
By GulWestfale on 11/29/2013 4:06:26 PM , Rating: 2
this is essentially a rebodied chevy cruze with batteries.
it is absolutely bound to fail. i mean, would you buy a cadillac DTS, itself a rebodied chevy impala, but with a premium price tag?

i'm currently looking at buying a used car, and i have to say that a low-mileage cobalt (built on the delta I platform, the predecessor of the volt's delta II) seems like a better deal than say a corolla. but i couldn't even imagine myself buying a used cimarron, no matter how cheap it is.

RE: Nope
By Flunk on 11/29/2013 4:25:01 PM , Rating: 2
If it was the same price? Sure, but not for the markup they're charging.

Even if you're dead set on a Cadillac I can't see why you wouldn't get a CTS Coupe instead. It's half the price, more powerful and rear-wheel drive.

I think we'll see even less of these than those Priuses that Toyota slapped a Lexus badge on.

RE: Nope
By GulWestfale on 11/29/2013 4:35:08 PM , Rating: 2
yep... i am looking at used prii as well, but the lack of performance and future battery issues are too much to offset the fuel savings.
the same can be said for the volt:
the increased price and headaches aren't worth the fuel savings. the technology isn't quite there yet.

RE: Nope
By Reclaimer77 on 11/29/2013 10:03:22 PM , Rating: 1
I choked when I read that shit...LMAO!

What amounts to nothing more complex than a plug-in hybrid is the "most decorated propulsion system" in history?

Wake up people. The Volt was billed as an electric vehicle, it's not.

RE: Nope
By Monkey's Uncle on 11/30/2013 2:08:33 PM , Rating: 1
Holy crap a volt with leather, nav and power seats for 76k.

Shit Yeah! Ima go out and buy one of those babies today!


RE: Nope
By Motoman on 11/29/2013 10:12:47 PM , Rating: 3
Cimmaron, anyone?

0 Casualties 0 Wounded
By danjw1 on 11/30/2013 9:54:40 AM , Rating: 2
There has yet to be a death or harm done to a passenger, driver or pedestrian as a result of any Tesla Motors fire. Of course they are a new car company. And thus, all the naysayers must have their say.

What I don't get here...
By Monkey's Uncle on 11/30/2013 2:17:29 PM , Rating: 2
... is how one of these compares with a BMW 6 Series Gran Coupé in any way shape or form.

Comparing a 230 hp 6-cyl car that does 0-60 in 5.4 sec with this? Are they smoking Toronto Mayor Rob Ford's crack?

The Beemer will eat this thing for lunch and crap out it's battery as a steaming pile on the road.

Ugly !!
By luhar49 on 12/1/2013 3:15:20 AM , Rating: 2
Forget the propulsion engine. Even if they put a nuclear power plant inside that car, I wouldn't buy this ugly vehicle over a beautiful 6 series coupe. BMW is miles ahead of any American car manufacturer in terms of design and technology.

By foxalopex on 12/2/2013 10:46:48 AM , Rating: 2
After a year of owning the Volt, I can honestly say it's a really nice car compared especially to the 2005 Corolla I use to own. It's pretty weird having only gone to the gas station once in 6 months despite using my car everyday and it has a lot of features which you'd normally only find in a luxury car. It's not in any way what I'd consider an econobox like my Corolla. I know some folks consider it expensive but I think the price it asks for is reasonable. There's few other electric cars on the road that drive all electric and then to go further you just put some gas on the tank. It's not the fastest thing in the world but there's no real compromises in day to day use. That ability costs.

The ELR is basically the Volt with all the luxuries you could cram into a car and a car less designed for efficiency. If you're curious there's things like wood trim, active suspension, LED headlights, leather, ect, ect. I'm sure some folks will like it but for myself I couldn't afford it and even if I could, I'm not sure I would want to pay for super high end luxuries when I could get the much cheaper Volt.

Not for the "car guy"
By djc208 on 12/2/2013 12:43:26 PM , Rating: 2
Too many people looking at this from the "car guy" perspective. People buying this either already have "car guy" cars, or they're not that type of person.

This competes with the Prius and Volt, neither of which are anywhere near performance cars. They're for people who want what these cars offer for whatever reason.

How many people who buy a 6-series drive it like it's an "ulitmate driving machine"? How many times have you been stuck behind some old person in the biggest V8 powered Cadillac you've ever seen doing 4 mph?

This could easily be the car for them. All the luxury and comfort they want and can afford with plenty of power for their leasurely trip wherever it is they're going at half the speed limit.

It would be like asking why you would spend $600 on a tablet if a laptop is more powerful and has a bigger screen for the same or less money. Meanwhile there are people on here who have more than that in their graphics card.

If you don't see the point behind this car, it's not for you!

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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