GM's last modern electric car program began with the EV1 in 1996. The company spent over a billion dollars on the program and produced 1,117 units. The program was cancelled in 2003 and nearly all of the EV1s were crushed. GM felt that the program could never be profitable and that the public wasn't quite warming up to a 2-seater that was only operable in limited temperature conditions and featured a limited driving range.
Many believed that GM would right the wrongs of the failed EV1 program with the new Volt concept that was unveiled earlier this year at the Detroit Auto Show. The company hyped up the vehicle as the next step in automotive technology.
At the time, the Volt was expected to enter production at the beginning of the next decade. "We have set an internal target of production in 2010. Whether we can make that or not, this is still kind of an unpredictable program for us," said GM Vice Chairman Bob Lutz. "We're sort of outside our comfort zone."
Although Lutz gave a launch date of 2010, he admitted that there are some challenges to be met with developing an electric vehicle like the Volt. Lutz also noted that the Volt had roughly a 90% chance of making it through to production. That's almost a guaranteed commitment in the car world -- especially from a man like Lutz who spearheaded the Pontiac Solstice/Saturn Sky and Pontiac G8.
Lutz then continued, "Competitors who write this off as a PR exercise are going to be brutally surprised."
According to The Detroit News, the competition may be saying "I told you so" if GM's current maneuvers are any indication. GM recently gathered a group of automotive journalists together and told them that it can’t guarantee that the Volt will ever hit the road.
"The pressure is intense," said Volt chief engineer Nick Zielinski. "We came out with this idea and now people are saying, 'OK, where is this car. We want it now.'"
Production is also highly dependent on lithium-ion battery technology which has not yet made into the automotive mainstream. The Tesla Roadster manages to fit 6,381 lithium-ion cells into its battery pack, but the price tag for the vehicle is roughly $100,000 USD. GM would need to sell the Volt at a price roughly one-forth to one-third that amount to garner public interest.
A concept like the Volt is quite appealing for a number of reasons. For one, it limits a driver's dependence on gasoline for around town cruising. The Volt gets all of its forward propulsion from its electric motor and onboard batteries. A turbocharged 1.0 liter 3-cylinder internal combustion engine (ICE) kicks in to recharge the batteries when they drop below a certain threshold, but is not used for propulsion. GM says that the Volt can travel as much as 40 miles on a charge -- enough for many American commuters on a daily commute -- and will save about 500 gallons of gasoline per year.
"It's a breakthrough of immense magnitude -- potentially one of the two or three most significant game changers that we've seen in a long time," said David Cole of the Center for Automotive Research in Ann Arbor.
Many automotive analysts questioned GM's judgment in showcasing the Volt to the public in the first place and in giving it a production date. GM insiders also questioned the decision to put what was basically an empty shell on the show floor. This isn’t like the Pontiac Solstice/Saturn Sky where a RWD platform was developed in record time using off the shelf components. GM has a much bigger technological challenge ahead with bringing the Volt to the market.
Michigan State University professor Bruce Vanden Gergh was a little more blunt with his assessment of the Volt program: "They'd better make it work or they're going to look stupid."