Monday morning's keynote by Trip Hawkins focused on how mobile phones can become the ultimate gaming platform
The opening keynote for the 2007 Game Developers Conference, presented by Digital Chocolate's Trip Hawkins, focused on how to make mobile phones the "ultimate game platform," as the mobile market has been disappointing the past few years. As the technology going into mobile phones continues to advance, so to will the games and software.
Game innovation for mobile phones was advancing in a shockinly quick manner, but the past several years have been lackluster for a number of reasons that Hawkins noted during the keynote. Due to game development being nothing but "safe bets," innovation has not been what the consumers and developers hoped for.
"Only five percent of mobile phone users have successfully downloaded games," Hawkins said during the keynote.
To help force a new revolution in the mobile market, mobile developers need to make a number of changes. For example, even though retro games are popular, expansion is unable to occur if people simply play retro games rather than purchase new, more technologically advanced games.
Another important change is that developers need to continue to focus more on the "casual" gamers instead of the "hardcore" gamers. Word of mouth is absolutely vital to help consumers continue to purchase games that are being developed for mobile phones, which is increasingly difficult if games are more focused towards a small target audience.
Larger publishers will also need to be more willing to take risks, and also need to consider branching away from simply offering "second rate" games.
While there seemed to be a bit of spite during the opening keynote, Hawkins did acknowledge a bright future for mobile gaming. Hawkins predicted mobile data will catch up to voice services over the next several years, with hundreds of billions of dollars globally on the line. As people begin to look for new social methods, including playing games together on the mobile phone, the social value of these games should increase.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
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