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  (Source: Fujitsu)
Tech Giant Offers Green Computing Solutions.

The environmental ethic is alive and well within the tech community as computer hardware and logistics giant Fujitsu Limited demonstrated with the announcement of their new Green Policy Innovation program. The goal is to leverage their dominant position in the world of IT infrastructure to reduce CO2 emissions by more than 7 million tons by the end of fiscal 2010. 

To do this Fujitsu plans to both reduce the environmental impact of the IT equipment they produce, and to provide IT based solutions that reduce the operational impact of business. The line distinguishing the two approaches is a bit gray, but the basic idea is to use efficient hardware to run a more efficient business. 

On the hardware front Fujitsu’s goal is to “reduce the environmental burden of IT infrastructure” by utilizing energy efficient systems. Examples of this include compact IT equipment such as blade servers and disc arrays. Fujitsu also offers high efficiency UNIX based servers and has even thrown its hat into the virtualization ring with Systemwalker Resource Coordinator Virtual server Edition. The potential of virtualization to create flexible, energy efficient workgroups through thin client solutions has been recognized by other mega companies such as Microsoft, IBM, and VMware, who all have virtual server products available. 

To reduce the impact of business Fujitsu offers a variety of solutions to optimize operations and conserve energy. The Green Infrastructure Solution is a new service that will help companies to design and implement more energy efficient data centers. Transportation costs for delivery vehicles can be reduced by using on-board logistics in combination with centralized management systems. Similarly, e-learning can eliminate unnecessary trips by employees for training. Recording and analyzing environmental performance data will help businesses implement their environmental strategy and measure the effectiveness of changes.  

To those who are concerned with the health of the planet’s environment it is good to see a company of Fujitsu’s stature taking a green stance and promoting the product’s profit benefits as well as its moral righteousness. A voice that earned $43.2 billion in revenue last year is one that will be heard by environmentalists and capitalists alike.  

It is nice to see that Fujitsu’s environmental agenda also includes at least one line concerning the chemical impact of their computer products. Fujitsu plans to implement a chemical management system, utilizing the company’s ECODUCE program. Introduced in 2000, the program aims to promote the Design for Environment (DfE) methodology, prompt spill containment, and environmental transparency within the company.

Ever since Al Gore’s movie swept the box offices, it seems like good old fashioned toxicity has been swept under the rug by the wave of global warming concern. But having worked to remediate the brown fields of the Brighton neighborhood in Boston, and watched contractors excavate a whole marsh polluted by the AstraZeneca corporation here in the Bay Area, I can say that contamination has a real and immediate impact that cannot be ignored because it effects us where we live and it is damn difficult, if not impossible, to clean up the mess. 

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Al Gore is a fraud
By mdogs444 on 12/11/2007 11:15:57 AM , Rating: 1
Ever since Al Gore’s movie swept the box offices, it seems like good old fashioned toxicity has been swept under the rug by the wave of global warming concern.

What a fraud. Everyone trying to garner social acceptance from left winged environmentalist groups. And Al Gore is a fraud with his whole "do as i say, not as i do" tactics. How about Apple? Oh, you buy "carbon credits"? how about that electric bill?

What a scam.

RE: Al Gore is a fraud
By KristopherKubicki on 12/11/2007 11:44:09 AM , Rating: 3
The problem I have with the sort of "weekend warrior" environmentalists is that when there are real environmental disasters (Superfund, etc), everything gets lumped together.

So when (and it's not an if) the mainstream media starts a backlash against this pro-environmental movement, the important projects will eventually suffer.

RE: Al Gore is a fraud
By onwisconsin on 12/11/2007 3:05:42 PM , Rating: 2
The media is on the global warming "bandwagon" because of the sensationalist nature of the issue. I don't see them getting off anytime soon...

RE: Al Gore is a fraud
By Terberculosis on 12/11/2007 3:22:34 PM , Rating: 2
I can easily imagine the media jumping on the Global Warming Fraud bandwagon as soon as it gains enough momentum. The demonization potential is huge. Acusing governments and special interest groups of hiding data would be just as sensational if not moreso.

RE: Al Gore is a fraud
By TomZ on 12/11/2007 5:23:43 PM , Rating: 2
The only problem is that the media, in general, has actively taken a position in the global warming debate. They shouldn't have, but they did anyway. And now they would have to admit they were entirely wrong? I doubt that is going to happen any time soon. I would think it is more likely that they will be in denial and generally quiet about the whole issue.

On the other hand, the populace has pretty short attention and memory spans, so that works in their favor.

RE: Al Gore is a fraud
By Ringold on 12/11/2007 6:47:03 PM , Rating: 2
I would think it is more likely that they will be in denial and generally quiet about the whole issue.

Hear anything about the "surge" lately?

Nope. It worked, everybody knows it achieved success, and wham, dropped the whole Iraq topic like a hot potato and now it's all about shootings, mortgages, even more celebrity news, elections and debates, health care, lead in toys -- anything but prolonged discussions on Iraq. Even less discussion in the liberal-operated media of politicians letting slip of how the success is bad for the Democrat party.

I don't see a switch away from GW any time this decade, but you're exactly right on the method. It'll just.. fade away, lost in the haze of the next crisis.

By GeorgeOrwell on 12/12/2007 12:07:30 AM , Rating: 1
There was a study quoted recently on the radio, how the "Green" corporate development and "Green" PR departments are the fastest growing segment of US business hiring.

A bit of "Green" PR and suddenly the entire image of a company that might be a heinous polluter or cancer causer, is way better. Sales go up, up, and up.

Keep on Polluting in the Green World.

It's all about the money. You know, old school green. The new green is a great way to make more of the old green.

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini

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