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Freescale i.MX processors power Ford's SYNC system, optional in select 2008 Ford vehicles, including the Focus, Fusion and others  (Source: Ford)
AMD OpenGL ES 2.0 and OpenVG 1.0 technologies coming to a Freescale i.MX processor near you

AMD today announced Freescale Semiconductor will license its 2D and 3D graphics technology. Freescale Semiconductor will use the AMD graphics technologies to equip its i.MX processors with OpenGL ES 2.0 and OpenVG 1.0 technologies. OpenGL ES 2.0 and OpenVG technologies are designed for mobile applications where battery life is key, including portable gaming, navigation and media player devices.

“The adoption of AMD graphics technology by a world-leading semiconductor supplier validates our belief that thrilling graphics and attractive user interfaces are driving growth and revenues throughout the wireless industry,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “By licensing AMD’s leading technology, Freescale can leverage our patented Unified Shader Architecture and the only native vector graphics hardware solution to offer their OEM customers outstanding graphics functionality.”

Freescale i.MX processors power Ford’s Sync, an optional audio system upgrade for Ford Motor Company vehicles. The Ford Sync system delivers tight system integration between cars, portable media players and cellular phones using USB and Bluetooth technologies.

Freescale also produces the 32-bit FlexRay microcontroller used for the AdaptiveDrive system found in BMW’s latest X5 sport utility vehicle, and will also make its way into DaimlerBenz, Chrysler, General Motors and Volkswagen vehicles.

Expect Freescale i.MX processors with AMD licensed technologies to show up in the future in portable, home electronics and automotive applications.


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Show me the beef!
By phaxmohdem on 9/17/2007 4:24:39 PM , Rating: 2
OK, I know AMD needs all the good PR they can get, but how much will this actually mean for AMD financially? I get the feeling it is not that significant since that bit of information was left out.

Also a question: Does licensing technology mean that Freescale pays AMD a royalty per chip that uses their tech, or a lump sum/payments as outlined in a contract. Would this be pure profit essentially?




RE: Show me the beef!
By ajfink on 9/17/2007 4:40:36 PM , Rating: 3
This is a market in which AMD doesn't encroach - regardless of how the payment comes, it's pure profit.


RE: Show me the beef!
By TomZ on 9/17/07, Rating: -1
RE: Show me the beef!
By Oregonian2 on 9/17/2007 8:37:35 PM , Rating: 3
Unless they're going to close down their ATI "division" I suspect support costs for further development would go on anyway w/o regard to their licensing it to someone else. They obviously developed it in the first place for their own use, so having a third party license it seems like a bonus no matter what the revenue number is (unless it's so small that it doesn't cover the lawyer costs for drawing up the contracts).


RE: Show me the beef!
By TomZ on 9/17/2007 9:52:56 PM , Rating: 2
I agree!


RE: Show me the beef!
By Nik00117 on 9/17/2007 4:42:18 PM , Rating: 2
My best guess is considering this technology has been around that AMD developed for use on something else chances are its failry close to pure profit.

I'm assuming also AMD would of gone for a contract deal, like per chip they pay so much.


RE: Show me the beef!
By Samus on 9/17/2007 5:24:19 PM , Rating: 2
The automotive market is extremely profitable. AMD could benifit more than you think from this, especially considering Ford is finally out of the red, although its vehicles are considerably more expensive than they used to be :(


RE: Show me the beef!
By mdogs444 on 9/17/2007 5:26:33 PM , Rating: 3
Yes ford is out of the red, and its vehicles are a higher price. But for that higher price, you still do not yield higher quality.

Ford still equals: Found On Road Dead, Fix Or Repair Daily


RE: Show me the beef!
By TomZ on 9/17/2007 5:41:37 PM , Rating: 3
Ford actually has world-class quality, if you look at the actual statistics. The problem with Ford is they have been severly mis-managed by the previous 2-3 CEOs, and cuts in product development through the years have led to a lack of interesting product models.

There seems to be a recurring problem with the US automotives - they cycle between financial management style and product managment style. Under financial management style, the focus is on producing short-term financial results, at the expense of product development. Under product management style, financial results go out the window so that product development can happen. When will they realize that these two extremes are both bad?


RE: Show me the beef!
By elegault on 9/17/2007 5:41:57 PM , Rating: 1
GM isn't any better.


RE: Show me the beef!
By TomZ on 9/17/2007 5:46:11 PM , Rating: 2
You guys should look at quality statistics, rather than relying on your fuzzy impressions of product quality from 20+ years ago. I'm not saying that I personally like GM or Ford cars, but both companies currently have world class quality.


RE: Show me the beef!
By Phynaz on 9/17/07, Rating: 0
RE: Show me the beef!
By MatthewAC on 9/17/2007 6:17:25 PM , Rating: 2
Walk outside and say that, you'll be shot XD.


RE: Show me the beef!
By Phynaz on 9/17/2007 10:29:23 PM , Rating: 2
Almost my entire family works for Ford, and I used to.

Now the only thing in my driveway is Honda and Toyota.


RE: Show me the beef!
By weskurtz0081 on 9/17/2007 10:42:40 PM , Rating: 2
Like I said below, Ford quality is much better today than it was years ago. They have really come a long way and are finally producing quality products that are knocking on the door of Toyota (as far as quality is concerned).

I don't doubt your post though and I am happy to see that they are making progress.


RE: Show me the beef!
By weskurtz0081 on 9/17/2007 6:48:04 PM , Rating: 2
Like TomZ said, you need to look at the stats. Back a decade ago the domestics did have many problems but, the quality today is MUCH better than it was back then. The last figure I saw was Ford coming in second for quality behind Toyota.

You know, just because Toyota makes good vehicles today doesn't mean they will make great vehicles in 10 years. Just because Ford GM and Chrysler had problems over the past decade doesn't mean that they have not improved on those problems.

You statement was very uneducated and ignorant.


RE: Show me the beef!
By weskurtz0081 on 9/17/2007 6:49:09 PM , Rating: 2
Also,

Have you ever owned a BMW or a Mercedes? Try owning one when it doesn't have a warranty. The current BMW are some of the least reliable BMW's in a long time. The 7 series being the worst culprit.


RE: Show me the beef!
By Cygni on 9/17/2007 7:16:36 PM , Rating: 1
This is laughably wrong. Ford is lightyears behind the top 5 of Toyota, Honda, Hyundai (yup), Subaru, and Nissan, and is still by far the worst performing major auto manufacturer sold in the united states in reliability.

http://www.usatoday.com/money/autos/2003-03-11-cr-...

Oh hey look, actual information to back up my claims, too!


RE: Show me the beef!
By Cygni on 9/17/2007 7:24:37 PM , Rating: 2
Also, head on over to CR's website and check out the ratings:

http://consumerreports.org/cro/cars/types/new-a-to...

Only 2 of Ford's 27 models recieve the 2nd tier recommendation... compare this to Acura 4/6, or Toyotas 9/22.


RE: Show me the beef!
By weskurtz0081 on 9/17/2007 8:06:53 PM , Rating: 2
I would like to see more information than just the recommendations. I personally don't understand why none of the domestic trucks were recommended. I have personally had experience with MANY different 1ton and 3/4ton Fords and Dodges. The Fords from 1999 up have been outstanding. The Dodge trucks from 03 on have also been great trucks. Yet, they do not earn a recommendation from this site? Doesn't make any sense. Where did these vehicles score poorly? How did they test them? At any rate, here are some links to opposing view points.

www.topix.net/forum/autos/mercury/TM8F3VUFAO9EQ2M 7C
blog.servassistonline.com/blog/2006/11/consumers_ repor.html
www.edmunds.com/insideline/do/News/articleId=1156 77
www.999today.com/motorandautos/news/story/3522.ht ml
www.topix.net/forum/autos/mercury/TM8F3VUFAO9EQ2M 7C