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The price increase isn't as dramatic as we once feared

When the rumors first started coming out that the 2015 Ford F-150 would switch to aluminum instead of steel for its body, many expressed concerns that the lightweight material would mean a dramatic increase in price. After all, aluminum isn’t cheap and it has traditionally been harder to work with than steel, so the concerns weren’t totally out of line.
 
Today, we’re finally learning just how much the move to aluminum will cost — and it’s actually not that bad by all accounts. For the two lowest trims on the F-150 totem pole — the XL and the XLT — the base prices have only increased by $395 compared to their 2014 model year counterparts. That means that the trucks will now start at $26,615 and $31,890 respectively.
 

It should be noted that the relatively low pricing penalty is being applied to the two trim levels that account for 60 to 70 percent of al F-150 sales according to The Detroit News.
 
Once you start getting into the higher trim levels, the price increase starts to jump. The 2015 F-150 Lariat has witnessed an $895 price increase, while the King Ranch’s base price has been boosted by $3,615. Ford’s Mike Levine, however, counters, stating that over $4,500 of standard equipment has been added to the King Ranch which more than makes up for the price differential compared to last year’s model.
 
New standard features on the King Ranch include LED headlights and taillights, remote tailgate release, heated rear seats, a blind spot monitoring system, and push button start.

 
Ford announced last week that its brand new 2.7-liter EcoBoost V6 engine would generate 325hp and 375 lb-ft of torque, allowing for a payload capacity of 2,250 pounds and a towing capacity of 8,500 pounds. Ford also brought a 2014 Ford F-150 Lariat Crewcab 4x4 side-by-side with its 2015 model year counterpart to show that the latter tips the scales carrying 732 fewer pounds.

Source: The Detroit News



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no more gear shifter on the steering column?
By ranran on 7/28/2014 4:24:24 PM , Rating: 2
Has Ford done away with the shifters on the steering column? I've been noticing in all these pictures that the shifter has been moved to between the seats....... (coming from an '05 F150 owner...)




RE: no more gear shifter on the steering column?
By stm1185 on 7/28/2014 4:49:39 PM , Rating: 3
I think that is only with the Captain chairs, if you go 40/20/40 they still do column mounted. Like on the 05 F-150 I drive.

See this overhead picture on the Ford site. No center shifter.
http://www.ford.com/resources/ford/general/microsi...


RE: no more gear shifter on the steering column?
By Spuke on 7/28/2014 5:59:58 PM , Rating: 2
This. Bench seat gets the column shifter.


RE: no more gear shifter on the steering column?
By Samus on 7/28/2014 7:24:45 PM , Rating: 2
It's interesting they even bother with a center shift mount since I don't believe you can even get a manual transmission on the F150 anymore. They should just stick with a column shifter for all of them, even if you have captain chairs. The space could be used for more center console storage or a table for writing (this is an option on the Tundra which is awesome)

Overall, the $400 increase is amazingly low when you consider the materials have to cost at least that much more. With the added fuel economy you'd likely break even in the first year of ownership over the previous model.


RE: no more gear shifter on the steering column?
By stm1185 on 7/28/2014 8:29:07 PM , Rating: 2
With an 05 im averaging 12mpg with $90 tank fill ups. Making up $400 shouldn't be a problem lol!


RE: no more gear shifter on the steering column?
By Spuke on 7/28/14, Rating: 0
RE: no more gear shifter on the steering column?
By Spuke on 7/30/2014 10:58:29 AM , Rating: 1
Why did I get rated down? RTFA!

quote:
Once you start getting into the higher trim levels, the price increase starts to jump. The 2015 F-150 Lariat has witnessed an $895 price increase, while the King Ranch’s base price has been boosted by $3,615


By atechfan on 7/31/2014 6:21:57 AM , Rating: 2
Probably because, as the article mentioned, the King Ranch has had far more additions than just the switch to aluminum. Now who didn't read the article?


RE: no more gear shifter on the steering column?
By FITCamaro on 7/29/2014 1:26:23 PM , Rating: 2
Ok but now you'll have like a $300 truck payment plus a $200 gas bill. You're not going to come out ahead for 4-5 years, depending how fast you pay off the truck.


By FITCamaro on 7/29/2014 1:27:21 PM , Rating: 2
And that's $300 for just the base model. Obviously much higher trims are going to have much higher payments. I'd hope you don't have payments on a 9 year old truck.


By Mint on 7/29/2014 7:06:33 AM , Rating: 3
Why do you say the "materials have to cost at least that much more"?

It seems that most automotive steels are $750/tonne, and aluminum is around $2000/ton:
http://www.ihs.com/products/automotive/newsletter/...

If you can replace 1500lbs of steel with 750lbs of Al (which would still allow the Al to be thicker), then the raw material cost difference is probably under $200.

Aluminum's cost is mostly in the processing, not the raw materials.


By BRB29 on 7/29/2014 9:58:30 AM , Rating: 2
quote:
They should just stick with a column shifter for all of them, even if you have captain chairs.


There's regular drivers that just likes trucks and there's truck drivers that needs them. Obviously, they're giving customers a choice to maximize sales. They didn't put in R&D for fun.

Yes $400 for that much aluminum is a small price to pay.


RE: no more gear shifter on the steering column?
By mdogs444 on 7/29/2014 8:58:37 AM , Rating: 2
No, they haven't. I have a 13 F150 FX4 4 door. The XL, XLT, and Lariat models have the column shifter. You need to upgrade to the FX4, Platinum, King Ranch, or Raptor to get the console shifter. The upper models have bucket seats, while the lower models have a split bench.


RE: no more gear shifter on the steering column?
By ebakke on 7/29/2014 12:43:33 PM , Rating: 2
I think you can get the console shifter on the Lariat too, with an optional seat upgrade. But that was too rich for my blood. Column shifter for this guy.


RE: no more gear shifter on the steering column?
By Spuke on 7/30/2014 10:59:41 AM , Rating: 2
Yes, you can get the console shifter on the Lariat's too.


By Spuke on 7/30/2014 11:12:24 AM , Rating: 2
The console shifter is available on all the trim packages. I can't remember which package that chooses it on the lower trims but you can get it. It's standard on everything above the XLT.


Where's the brean-even point ?
By Gondor on 7/28/2014 4:23:19 PM , Rating: 2
I understand this new model is (considerably) lighter because of that, which should result in lower fuel consumption. Has anyone calculated what the effect of weight reduction will amount to in quantity of fuel saved ? There is bound to be a break-even point somewhere down the line, I just wonder if normal users are actually going to hit before they get rid of the vehicle.




RE: Where's the brean-even point ?
By Gondor on 7/28/2014 4:24:25 PM , Rating: 2
Break-even, duh ... DT really needs Edit button, at least for the first few minutes after creating a post.


RE: Where's the brean-even point ?
By Brandon Hill (blog) on 7/28/2014 4:27:01 PM , Rating: 2
We'll need to wait for fuel economy numbers.


RE: Where's the brean-even point ?
By Samus on 7/28/2014 7:29:34 PM , Rating: 2
If the thing actually hits 25MPG highway with the 2.7L Ecoboost, you're break even will be one year coming from last years 3.5L Ecoboost model with 22MPG highway.

But we'll have to wait and see. I suspect there will be an even more significant increase in city fuel economy from the weight savings.

The 2.7L makes the perfect "city truck" where you don't tow a lot of weight and spend a lot of time at low speed in traffic. The spiritual successor to the Ranger.


RE: Where's the brean-even point ?
By Spuke on 7/28/2014 9:35:13 PM , Rating: 2
quote:
The 2.7L makes the perfect "city truck" where you don't tow a lot of weight and spend a lot of time at low speed in traffic.
I think the 2.7L will be more than a city truck. The tow rating and payload capacity is more than enough for me and it being turbo'd, it won't have any power loss at higher elevations (that's actually a consideration for me).


RE: Where's the brean-even point ?
By gamerk2 on 7/29/2014 11:23:31 AM , Rating: 2
I just find it ironic all the people who were here last year saying how this would double the cost are staying silent thus far.


RE: Where's the brean-even point ?
By Spuke on 7/30/2014 11:14:31 AM , Rating: 2
quote:
I just find it ironic all the people who were here last year saying how this would double the cost are staying silent thus far.
Double the cost of the truck? People say all kinds of ridiculous stuff on here.


Aluminum grade
By chµck on 7/28/2014 5:29:39 PM , Rating: 2
Does ford say anywhere what grade of aluminum is being used?




RE: Aluminum grade
By GulWestfale on 7/28/2014 10:48:32 PM , Rating: 3
it's aluminium foil so the NSA can't red your thoughts while you're inside.


RE: Aluminum grade
By chµck on 7/29/2014 2:36:10 AM , Rating: 3
lol, aluminum doesn't absorb the right frequencies! We need tin foil for that


RE: Aluminum grade
By dice1111 on 7/29/2014 8:49:29 AM , Rating: 2
They haven't use actual tin in tinfoil since World War II.


RE: Aluminum grade
By Banana Bandit on 7/29/2014 8:01:57 PM , Rating: 2
Yep. It's hard to find good thought protection these days!


This is a bit misleading
By Milliamp on 7/28/2014 9:12:49 PM , Rating: 4
There are many components that make up an automobile and those things can fluctuate in price. You can't just diff the 2014 and 2015 sticker prices to determine the cost added.

On top of that even if the price were exactly the same year to year you must consider the rate of inflation (about 2 to 2.5%) from year to year. 2% of $26,615 is $532 so if they only raised the price $395 the base model is cheaper this year than it was last year.




Price of Scrap Aluminum
By HoosierEngineer5 on 7/28/2014 4:58:32 PM , Rating: 2
Consider also that the recycle value of the truck will possibly get you the difference in the original purchase price.

I can't help believe that they are loss-leading this in the first year to prove it is not an expensive move.




RE: Price of Scrap Aluminum
By Spuke on 7/28/2014 6:01:31 PM , Rating: 1
quote:
I can't help believe that they are loss-leading this in the first year to prove it is not an expensive move.
The price for the AL IS more expensive on the higher end models. I'm thinking they're making it up there to keep prices lower for the contractors.


3.5L vs 2.7L
By JDHammer on 7/30/2014 12:49:43 PM , Rating: 2
In another article, someone mentioned the 3.5L ECOBOOST's numbers are less than the current 360HP / 420lbs... i just can't see those numbers being less with the 2015 model since I have that same motor in my 2011 truck. I was wondering if the new numbers for the 3.5L was a typo somewhere or those are actual numbers FORD is posting? It makes sense for the 2.7L Ecoboost to have less HP due to it being smaller in size for fuel economy which is fine but if you wanted a more powerful ecoboost, the same 3.5L variant would be ideal for towing 11,000+ unless the new MAX limit is 8,500?




OH DEAR ...HEAVENS ABOVE.
By ARSELICKER on 8/1/2014 1:13:01 PM , Rating: 2
EVERYBODY KNOWS THAT ALL AMERICAN CARS, VANS, PICKUPS ARE JUST GREAT BIG GIANT TURDS.




Really surprised
By maevinj on 7/28/14, Rating: -1
RE: Really surprised
By Brandon Hill (blog) on 7/28/2014 3:39:04 PM , Rating: 2
If you can't get at least at least $4,000 to $5,000 (or more) off the MSRP of a full-size truck, you're doing it wrong


RE: Really surprised
By Spuke on 7/28/2014 4:14:04 PM , Rating: 2
This. No one pays sticker for a truck. You can get better deals on trucks than cars in my experience.


RE: Really surprised
By Banana Bandit on 7/29/2014 8:03:24 PM , Rating: 2
wait a year and buy last year's aluminum model and you get it even cheaper still - more often than not below invoice price.


RE: Really surprised
By Spuke on 7/30/2014 11:16:18 AM , Rating: 2
For me, it will be a few years before I get one.


RE: Really surprised
By Ristogod on 7/28/2014 3:39:54 PM , Rating: 2
How people can have things they can't afford you say? Hmmm.....


RE: Really surprised
By teldar on 7/28/2014 5:25:31 PM , Rating: 2
This. Truly. People live on stuff they can't afford. It's the way people are.


RE: Really surprised
By Argon18 on 7/28/2014 3:51:43 PM , Rating: 5
"How can working people afford them? On top of that I can't believe the people spend that much on a truck, to beat the crap of it..."

I ain't got no money, but I got credit!! Honey, lets go shopping!


RE: Really surprised
By mdogs444 on 7/29/2014 9:46:10 AM , Rating: 2
Sounds like the US Government.


RE: Really surprised
By Manch on 7/28/2014 3:59:39 PM , Rating: 2
Well if you cant, you go buy a used one instead or save your money.I dont know too many people that would buy a new vehicle to beat the crap out of it.


RE: Really surprised
By Labotomizer on 7/28/2014 4:21:24 PM , Rating: 5
In the Bill of Rights it says we're entitled to brand new vehicles and cell phones. I think you're forgetting that.


RE: Really surprised
By Manch on 7/28/2014 4:27:36 PM , Rating: 5
Ahhhh OK. I must have accidently skipped that part when I passed over the birth control entitlement....


RE: Really surprised
By Spuke on 7/28/2014 5:58:38 PM , Rating: 2
quote:
Well if you cant, you go buy a used one instead or save your money.
That's the only way I'm getting one.


RE: Really surprised
By Manch on 7/29/2014 8:01:39 AM , Rating: 2
Im selling my obama phone to pay for my zero down application fee!!!


RE: Really surprised
By HoosierEngineer5 on 7/28/2014 4:23:02 PM , Rating: 2
Cars and trucks are much cheaper (especially considering the performance and life expectancy) than in past decades. You just have to decide if cell phones, internet, and cable are worth the sacrifice. You can't have it all, where would you put it?


RE: Really surprised
By Jeffk464 on 7/28/2014 9:36:29 PM , Rating: 3
None of the above, my Tacoma has tons of life left. I ditched the cable company, and got my cell phone plan from walmart.


RE: Really surprised
By FITCamaro on 7/29/2014 8:21:04 AM , Rating: 2
Sure you can. Just go whine to the government about how you can't afford food and housing because of buying cell phones, clothes, internet, and cable and they'll subsidize you. It's the American way of life now.


RE: Really surprised
By Director12 on 7/28/2014 4:31:37 PM , Rating: 2
Just as well you don't live here in Aus where the prices are $55,390 (XLT auto), $43,890 (XL manual). And fuel is around $5.50 per gallon...for the cheap stuff, the good stuff is extra. :)


RE: Really surprised
By stm1185 on 7/28/2014 4:46:52 PM , Rating: 2
The base model comes in below 28k... and you question how working people can afford them?

28k for a full size truck, MSRP not actual dealer price, is not out of the reach of the middle class by any means.

Yes the $50,000+ variants are, but then they exist because the truck buyer has gone upscale, while still remaining loyal to the F-150 brand. As such Ford has turned out Luxury models of the F-150.

I might never own one of those $50,000 variants, but that $33,000 version with the ecoboost V6 will do just fine!


RE: Really surprised
By Flunk on 7/28/2014 4:57:07 PM , Rating: 2
With an > 700lb decrease in weight they'll eventually get the money back in gas savings.


RE: Really surprised
By Spuke on 7/28/2014 5:57:50 PM , Rating: 2
Still waiting to see the fuel economy on the 2.7L.


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