 Ford Taurus SHO
 Ford Flex
 Ford Mustang GT
Ford charges ahead, with sales picking up
When a U.S. automaker posts a profit of
$997M USD, it's sure to turn heads in the investment community in
this economic climate. After all, automakers these days just
aren't turning profits. Thus it's exciting news for Ford, the
only member of the Big Three to refuse nationalization, to turn a
profit in its fiscal third quarter.
In Q1 and Q2, Ford
lost $4.7B USD as the recession continued to churn.
Fortunately, though, Ford had positioned itself well, mortgaging many
of its assets and cutting costs before the worst of the recession
hit. Because of this, it had enough of a cash cushion to stay
independent and avoid bankruptcy
and a government takeover.
Now Ford has posted a positive
cash flow of $1.3B USD -- the most since Q2 2007. Net profit,
as mentioned were up to $997M USD, up from a $161M USD loss from the
year before. Better yet, it says more good times are in store
for Q4 2009 and that it will be "solidly profitable" by
2011. Chief Financial Officer Lewis Booth cheered the news,
stating, "[The positive cash flow is] a huge deal. Our
third-quarter results clearly show that Ford is making tremendous
progress despite the prolonged slump in the global economy."
Erich
Merkle, an Autoconomy.com analyst comments, "Ford proved they
can be profitable at much lower sales levels. A lot of it came from
cost-cutting but also from market share gains. Now, as the
market starts to turn and sales volumes start to recover, Ford should
be solidly in the black next year -- certainly ahead of
schedule."
Overall Ford's revenue was down just slightly,
dipping $800M USD to $30.9B USD, but this was easily compensated for,
thanks to cost cutting. One promising metric is that every one
of Ford's major regions -- North America, South America, Europe and
Asia Pacific -- reported a pre-tax operating profit.
A key factor in Ford's return to success is its industry-leading SYNC in-car electronics system, made with the help of Microsoft. Tying together such diverse components such as MP3 audio, turn by turn navigation, news, weather, and more, the system is increasing the value of Ford's vehicles. Another crucial technology is Ford's EcoBoost engines, which use turbocharging and direct injection to produce better fuel economy and power with a smaller engine. Ford is slowly rolling the tech out over its entire lineup.
Sales of
Ford's high-tech green offerings were also up. Sales of
Ford hybrids in the first three quarters totaled
26,016, up 73 percent from the previous year. Ford is just
barely trailing Honda, which sold 29,958 hybrid in nine months (up 8
percent). At its current growth rate, Ford should soon leap
Honda and challenge Toyota for the hybrid sales crown. It still
has a ways to go before hoping to match Toyota, the world's largest
automaker, in hybrid sales (Toyota sold 144,000 hybrids in nine
months).
Ford is looking forward to releasing electric
vehicles next year. Next year the automaker will launch its
2010
Ford Transit Connect BEV to U.S. and Canadian markets. The
electric vehicle has a targeted 80 miles-per-charge range, provided
by batteries from Johnson Controls-Saft. It is designed and
produced through a partnership with Azure Dynamics, which provides
the Force Drive battery electric drive train. The vehicle is
targeted towards businesses.
Then in 2011, Ford will release a
plug-in electric version of its Ford
Focus hybrid. A prototype retrofitted EV focus has already
been making
the rounds on the Jay Leno Show in the "Jay's Green Car
Challenge" spot. Rounding off Ford's upcoming tech is a
new electric vehicle and hybrid platform, due out in 2012.
"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov
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