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Ford Focus Electric

Ford and Google team up to predict where drivers are going.
The vehicle will know if you are heading to work based on the time of day.

When it comes to meeting the strict CAFE standards for fuel efficiency across an automaker's fleet, companies are looking for any assistance they can get. The increasing availability of EVs and hybrids are helping automakers to keep their larger less efficient vehicles on the road maps for the future.  But perfecting electrified vehicles is no easy order.

I. Google Teams up With Ford

An hybrid is only as good as the algorithms controlling when its electric drive kicks in to supplement or replace gas drive power.

Ford Motor Company (F) makes the best-selling hybrid to date from any American manufacturer (the Ford Fusion Hybrid).  Later this year, it will release its first battery electric vehicle (BEV), the 2012 Ford Focus Electric.

In the interest of optimizing the performance of its electrified fleet, Ford is teaming up with internet and smartphone giant Google Inc. (GOOG).  Ford will use the new Google Prediction API to custom-tailor your vehicle to your common driving routes, in order to offer optimal performance.

In an interview with DailyTech, Jóhannes Kristinsson, the systems architect of Ford's Vehicle Controls Architecture and Algorithm Design team, comments that the new project differs from Ford's ongoing collaborations with university research teams to study traffic patterns.  

The Predictive API will be exclusively focused on the driver, logging and analyzing their driving history (sort of auto equivalent of your web browsing history).  In that regard, it is oblivious to traffic.  By studying a user's driving patterns, the system tries to "predict where the driver is going and then optimize the upcoming trip with respect to electric driving zones."

For now, though, the algorithm focuses on a single driver's behavior.  Data is collected remotely and transferred to dedicated server hardware as the history logging and route analysis is quite intensive, in terms of storage and processing power.  Data sent to the cloud would be made anonymous to protect users' privacy.

At a later time, information from multiple users in an area could possibly be compiled to form better route-specific programs, allowing a user to get semi-optimized performance for routes they haven't personally driven before.

Describes Mr. Kristinsson, "The focus of this research is how we can make the vehicle perform better for the drivers personal driving habits. In a plug-in hybrid electric vehicle, there are both a traditional engine, and an electrical motor connected to a large battery which can be charged from the grid. The vehicle needs, at all times, to determine which of these to use at any time in order to meet the drivers demands and deliver great drivability."

"If we can predict where the vehicle is going, and confirm this with the driver we can save electrical energy for upcoming occasions, or "electrical zones" in this case, in order to give the driver a great driving experience for all portions of the route."

II. Availability

Mr. Kristinsson confirms that the hardware and software Ford is developing could eventually find its way into consumer vehicles.  But he makes it clear not to expect to see it in consumer models for a little while.

"This is a Research project at Ford with many different objectives. Not only do we want to prove that the technology works, we also need to figure out how to integrate these new features in a seamless way with the rest of the vehicle as well as understand how to handle safety, security and privacy of personal information, something that is of utmost importance for us," stated Mr. Kristinsson, "That said, we do think that this kind of technology could be mature enough to be introduced in consumer vehicles in 4-8 years."

Ford is still trying to work out the exact logistics of the deployment, but it seems clear that the company's internal test fleet of battery electric vehicles and hybrid electric vehicles will be involved.  

Mr. Kristinsson comments, "As availability of electric and plug-in hybrid electric vehicles are limited at this time, we are investigating other ways of collecting the behavioral data we need. This involves installing data loggers in conventional vehicles for a select set of users, and then transfer this data to our prototype plug-in hybrids. We are also investigating using data from other sources available for us. It is yet too early to say how we should roll out a larger test, but we do want to make sure we are covering all sort of drivers to reflect the multitude of our customers."

III. Ford -- Back to the Cloud

This won't be the first cloud service that Ford offers, it already offer cloud services through Sync. So far, those services have been strictly for infotainment and navigation. This would be the first cloud service by Ford that can directly control vehicle settings. This could help vehicles like the Focus Electric optimize themselves for the destination with little driver interaction.

Current generation Ford vehicles lack a built-in 3G modem.  Instead, they connect to the cloud via devices like wireless-enabled smartphones or tablets.

As prices drop, Ford is expected to install wireless modems in its fleet.  These devices would not only improve the performance of Sync/MyFord Touch by allowing remote updates and upgrades, but could also be employed in more advanced assignments -- like the aforementioned predictive electric drivetrain algorithms.

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By chromal on 5/11/2011 10:04:19 PM , Rating: 2
If you don't want to make your own driving choices, ride a bus.

RE: blech
By phantom505 on 5/12/2011 9:35:45 AM , Rating: 1
Brown people use buses. Most on this site wouldn't get near them. The buses that is, has nothing to do with brown people, they just happen to be on the bus.

RE: blech
By FITCamaro on 5/12/2011 10:20:58 AM , Rating: 2
Most people who would probably never take a bus on this site likely would never do so because there is no bus route for anywhere they want to go. This is the case for me.

RE: blech
By Motoman on 5/12/2011 2:42:17 PM , Rating: 3
I'd have to drive 20 miles to get to a bus...

RE: blech
By YashBudini on 5/12/2011 3:52:29 PM , Rating: 2
Only if it's not shoved down my throat in the process.

RE: blech
By The Raven on 5/12/2011 10:55:42 AM , Rating: 2
That's a joke right? I'm not sure around here sometimes lol.
Either way the "The buses that is" part made me laugh.

Being a white brown person (yeah you heard me, this policorr society has me down as such) I have used PT on many occasions lol. And one of my favorite things (other than having a chueffer!) are the friendships that you develop with your neighbors. I learned about Drupal on the bus. And along with 'brown people' there are tons of oldsters that are very interesting to talk to and learn from.

RE: blech
By YashBudini on 5/12/2011 11:35:03 AM , Rating: 3
I used to ride a bus as part of getting to work. When I caught the same bus at at the same time the same people were sitting in the same seats everyday. Yes chit chat was welcome.

Congested cities have all sorts of riders. Small towns may have only the poor and the eldery on buses, especially those that travel to malls. $4/gallon gas will add diversity to those buses.

The OP should be downrated, but expectations remain low.

RE: blech
By nafhan on 5/12/2011 10:03:48 AM , Rating: 2
Have you ever ridden a city bus? I would like you to explain to someone who just got puked on by a homeless dude that the only difference between personal and public transportation is "driving choices". :)

RE: blech
By youdope on 5/12/2011 11:44:22 AM , Rating: 2
I would like you to explain to someone who just got puked on by a homeless dude

Ha. I rode the bus for 4 years when I was a teen and I never got puked on or anything else dramatic and I lived in LA. I would take a car over a bus anyday whether it can drive itself or not though

RE: blech
By avxo on 5/12/2011 12:08:03 PM , Rating: 2
If you don't want to make your own driving choices, ride a bus.

I don't see how this isn't about making your own driving choices. It's a very smart idea: if the computer can determine that energy (whether stored in a battery or stored in gasoline) can be saved by tailoring vehicle parameters to the particular route that the vehicle will be taken on without negatively impacting the performance of the vehicle then what is the problem?

Damn Luddites.

RE: blech
By mmcdonalataocdotgov on 5/12/2011 8:25:22 PM , Rating: 2
Nice call. Did you ever notice how the so-called progressives are some of the most entrenched reactionaries? Now that is some tasty i-row-knee.

By YashBudini on 5/11/2011 10:02:43 PM , Rating: 1
So if my breakfast includes a bran muffin will it wipe my arse for me at the designated time?

Or will the car throw a hissy fit if I decide to take a different route to work?

The Predictive API

I don't want all aspects of my life governed by predictive APIs, especially driving. I'm all API'd out already. And you can spin it whatever way you want, this is a nanny program.

By FITCamaro on 5/12/2011 10:22:35 AM , Rating: 2
Simple fix. Don't connect it to your smartphone or disconnect the built in modem.

By YashBudini on 5/12/2011 4:14:55 PM , Rating: 2
Only if it's not shoved down my throat......


By Schrag4 on 5/12/2011 1:14:59 PM , Rating: 2
Some people might want this. Would you deny them their freedom to be told what to do?

By YashBudini on 5/12/2011 5:18:44 PM , Rating: 2
I misplaced it twice.

D'Oh !

By ekv on 5/12/2011 3:16:38 AM , Rating: 2
Describes Mr. Kristinsson ... "If we can predict where the vehicle is going, and confirm this with the driver we can save electrical energy for upcoming occasions, or 'electrical zones' in this case, in order to give the driver a great driving experience for all portions of the route."

One of the strongest themes in Minority Report for me was the ability to deliver personalized advertising. Given Googles current strength in the ad market I can only marvel at their chutzpah since knowing driver routes would help them predict what advertising would work best on that route. Even if the route information is "anonymous" they'd still know that the person has a Ford, probably the color of the car, where they get gas or otherwise charge the car, where they live and work and shop, etc.


RE: Advertising
By youdope on 5/12/2011 8:03:17 AM , Rating: 2
Actually the Japanese already made personal advertisements that works exactly like what they do in Minority Report. They have cameras everywhere and their computer picks up what you like to eat, where you go, and etc to find the best advertisement for you and apparently it's going to be the next big thing for advertisement. And just because the software in the car knows where you go all the time, doesn't mean everyone likes the same thing on that route. Google is a search engine and gets paid from the advertisers to post their ads on their SITE, not on a road. Remember Google wants you to use their site, so it makes no sense to build advertisements for other companies on the road and I'm pretty sure people would be pretty upset for evasion of privacy if google sold the information on where you go to the highest bidder.

And if you think they'll put a monitor in the car to display advertisements, I'm pretty sure Ford wouldn't allow it for the simple fact that advertisements are annoying and no one wants a car that displays advertisments all the time.

Don't get me wrong I'm sure google will find out a way to make money off of people from this car, and if advertisment is the way they go it would make more sense to advertise their site, not anyone else's.

RE: Advertising
By Schrag4 on 5/12/2011 9:28:04 AM , Rating: 2
...And just because the software in the car knows where you go all the time, doesn't mean everyone likes the same thing on that route. Google is a search engine and gets paid from the advertisers to post their ads on their SITE, not on a road...

While that may be true, I bet most of us wouldn't go very far, if at all out of our way to get something we don't really need on the way to work. If it's on the way I might be persuaded to get something, if not, no way. You can target ads for my favorite pizza place (which isn't on the way to work) all day long and it won't matter. But if you advertise some breakfast sandwich that I've never tried from a place that IS on my way to work, I just might grab one and eat it on the way. Just my 0.02

RE: Advertising
By ekv on 5/12/2011 6:51:15 PM , Rating: 2
Hadn't heard about the ad's in Japan. Interesting. Of course, people in the Pac-Rim countries have a different concept of personal space, etiquette and cultural norms. So perhaps they don't even realize how intrusive it is.
doesn't mean everyone likes the same thing on that route.
I'm sure ad's could be shorter. Or ad's could be based on demographics. Google's AdSense is somewhat sophisticated in that regard. Google makes money by "guaranteeing" this ad, that place and time ... will target your key demographic.

By icanhascpu on 5/11/2011 9:02:33 PM , Rating: 3
Can we please have more Google news today

RE: Google
By YashBudini on 5/12/2011 7:09:02 PM , Rating: 2
Later, right now we need more cowbell.

Similar tech in other vehicle systems
By Emma on 5/12/2011 12:43:18 AM , Rating: 2
Many double clutch systems (a.k.a. DSG) 'learn' a drivers style to better predict gear changing points.

The efficiency measure will most likely be unnoticeable by the driver. There are far more influential factors that affect feedback to the driver than this, e.g. the entire drivetrain system. A small TC engine will have very different characteristics than a larger NA one.

By Suntan on 5/12/2011 12:19:22 PM , Rating: 2
And as the driver of a car that has this I can say that it is quite annoying most of the time. Use a little pep to get through an intersection with on coming traffic and then after the next light your car decides to race away at the green when you press the pedal the same amount you normally would.

Thanks, but no thanks. I’d prefer it if my vehicle would just tailor its driving parameters based directly on the actions of my right foot.


By YashBudini on 5/12/2011 1:19:04 AM , Rating: 1
So if one drives like a posterior orifice the car is going to assist them?

The totally contradicts the warning system that the car is too close to the back of the car in front of them for drivers that insist on tailgating. How's that going to work?

This is why Skynet bombed the Russians right after it became self-aware.

By youdope on 5/12/2011 8:16:23 AM , Rating: 1
The car isn't on the market yet and won't be for a while. So they're still working everything out.

And none of the 5 Skynets ever bombed anything. Maybe you're thinking of Skynet off of The Terminator...

By YashBudini on 5/12/2011 11:38:01 AM , Rating: 2
Maybe you're thinking of Skynet off of The Terminator...


bad idea
By tastyratz on 5/12/2011 12:10:44 AM , Rating: 2
Data stored anonymously and later retrievable is not anonymous, it just has no personally identifiable data. I am sure it is a subpoena or hack away from sony's footsteps.
Also there really is no need for this to be so hard. Use predictive history based gps integrated into the car. Enable these zones for commonly traveled locations only and have users confirm and name them using sync.

The only thing I can see benefitting from this is a "driving style" autoselect... which to me is crap because I would pick it based on my mood/how late I am/ etc. no matter what the destination.

Where is the what what?
By mmcdonalataocdotgov on 5/12/2011 8:22:23 PM , Rating: 2
Ford Motor Company (F) makes the best-selling hybrid to date from any American manufacturer (the Ford Fusion Hybrid).

Hecho en Mexico.

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