Company has modified its approach for the F-150
In our coverage of MyFord Touch's arrival in the F-Series of trucks from Ford Motor Comp. (F) you might have noticed that the touch driven climate controls had a familiar backup -- physical knobs. Ford insisted that this was just because truck users had the tendency to wear heavy work gloves.
While that might have been part of the reasoning, Ford in a new interview with Wired admits that customer feedback on touch-only climate controls has been less than glowing. The magazine cites a spokesperson as saying there is approximately a "50/50" split of positive and negative reviews on the feature, found in the Explorer and Edge -- both of which lack traditional physical climate control knobs.
[[[ Update:
Wired goofed. The 50-50 figure was referring to customer conversations in an informal context, not an overall approval rating as their story suggested. The split was suggested by the Wired writer in a conversation with a Ford spokesperson, who acknowledged the figure -- from informal discussions was in that ballpark. However, the actual numbers may be quite different, and Ford argues many customers are perfectly happy with touch-only.]]]
Fifty percent Substantial disapproval is pretty troublesome, but Ford is remaining quiet on whether the return of physical knobs in the F-Series' MyFord Touch distribution is indicative of an overall direction, or simply an isolated choice.
Climate knobs are included in the F-Series. [Image Source: Jason Mick/DailyTech]
J.D. Powers and Associates was scathing in its assessment of MyFord Touch, and much of the negativity focused on the touch-only climate controls. It quoted one customer as calling the controls "difficult [and] unsafe to use while driving."
Ford has defended itself, saying to us in past statements that its own internal research has shown the controls to be safe and pointing out that customers also have the option of using voice comands while driving.
There are some advantages to the touch approach. It eliminates breakable moving parts and frees up space in the center console design. And by giving customers the ability to tune to a specific temperature in degrees, users can give clearer objectives, versus typical heat or fan speed knobs that can frustratingly overheat or underheat the cabin.
On the other hand, many customers' muscle memory is tuned to physical controls, and further, there's no tactile feedback when tuning the temperature on the touch-screen.
Whether its long term plans include a change in direction in terms of climate knobs, Ford's new update to MyFord Touch definitely goes a long way towards making touch-only controls a better option. It flattens the menu structure, adds improved help, and adds more command aliases -- all of which make using the MyFord Touch style climate controls faster and easier to learn.
Source: Wired
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