Print 18 comment(s) - last by chuckus.. on Jul 16 at 3:23 PM

Ford offers a new incentive on its Focus EV

Ford has become the latest automotive manufacturer to make a significant price cut on its all-electric vehicle in order to make the vehicle more attractive to shoppers. The typical electric vehicle is considerably more expensive than a comparable gasoline-powered version of the same car, mostly due to the costly lithium-ion battery packs.

Ford is chopping $4,000 off the price of its Focus EV for 2014. The move comes only a month after Ford executives said that the company wouldn't be making price cuts or entering into price competition with other electric vehicles on the market.

“It’s a price war,” said Karl Brauer, senior analyst at auto research firm Kelley Blue Book. “Incentives have a certain amount of swing, but when people hear a price, that’s what sticks.”

So far this year, about 41,000 electric cars have been sold in the United States through the month of June. While that sounds like a lot of vehicles, it's only about half a percent of all new cars and trucks sold in the United States.
As for the Focus Electric, as of June 12, Ford had only sold roughly 11,000 units since it launched in 2011.

With Ford’s huge price reduction, the new base price for the vehicle was $35,200. That still makes the Focus EV $6,000 more expensive than the Nissan Leaf. Once the $7,500 federal tax credit is considered the Focus EV can be purchased for $27,700.
The state of California continues to be the most popular place for electric vehicles and California offers an additional $2,500 tax credit on any electric vehicle, cutting the price of the Focus EV in California down to $25,200.

Source: Detroit News

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By cladari on 7/11/2013 9:36:52 AM , Rating: 4
I still can't charge one at my Condo no matter the cost to buy. If you don't live in a traditional house you can't even consider an EV.

RE: Charging
By GulWestfale on 7/11/2013 10:03:17 AM , Rating: 1
i think that is the biggest hurdle for most people. even if you could charge it at your condo, can you charge it at the supermarket? or where you work? if not, your range is rather limited, which precludes making any real trips with the car. $35k is a bit steep for a commuter, no?
and the focus has never been a looker, huh.
for people intent on saving money, a motorcycle, scooter, or a subcompact like a smart or scion IQ would probably be a better choice, and for environmentalists there's always public transportation (as long as you don't mind being late, being mugged, getting AIDS, being ripped off when buying a ticket, etc etc).

RE: Charging
By jimbojimbo on 7/11/2013 10:34:33 AM , Rating: 1
there's always public transportation (as long as you don't mind being late, being mugged, getting AIDS, being ripped off when buying a ticket, etc etc)
Where the hell do you live that you have these severe misconceptions about public transportation? That is the dumbest thing I've ever heard anybody say about it.

RE: Charging
By Nutzo on 7/11/2013 11:34:27 AM , Rating: 1
Spoken like someone who doesn't take public transportation.

I doubt you'll get aids, but being late or getting robbed is a very common occurance.

RE: Charging
By artemicion on 7/11/2013 11:58:40 AM , Rating: 2
I've taken public transportation for over ten years and none of those things have happened to me.

RE: Charging
By Dr of crap on 7/11/2013 12:49:54 PM , Rating: 2
Try it inside the bigger cities after 7 pm. Public trans to get and from work, ok, but other than that, no thank you.

RE: Charging
By Samus on 7/11/2013 11:52:13 PM , Rating: 2
My wife and I have relied on public transportation for decades in large cities like Chicago and for her New York and for me San Diego.

We've never been robbed or contracted AIDS. Occasionally its late and unreliable, but how is this any different from a traffic jam?

RE: Charging
By Moto7451 on 7/14/2013 11:01:18 PM , Rating: 2
I'm in LA and I've never had a problem. I take public transit whenever I go out drinking or to parties. For a year I took it from the Valley to Downtown when I used to work in South Central (Red line + bike). If you're traveling through a poor, run down, rough area in general you're at risk of getting mugged. Thats why it's a "rough" area. Being on a train, bus, bike, car, horse doesn't matter. When riding through the rougher neighborhoods on my bike I made sure to ride in the streets and be aware of my surroundings. Same level of awareness I'd have ANYWHERE.

That said, I've never thought to myself "I better not get on that Bus, it might be my day to catch AIDS!"


Muster your courage and go out sometime. Trust me, it's not as scary as the cable news channels would like you to think it is.

RE: Charging
By GulWestfale on 7/11/2013 11:58:39 AM , Rating: 2
well, jimbo, i speak from personal experience here in montreal. there are several ghetto buses (the 68, for example), that run through what the locals here call little haiti, and while you may not get AIDS from just being on that bus, you will get something. your clothes will smell like a mixture of fish and garbage, even hours afterwards. you might get mugged. my friend was recently vomited on.
frequently in montreal, the bus does not come at all. often, the driver stops at a gas station to get some donuts and then you are 10 minutes late. on a recent trip to the airport, the driver did not know the way and had to ask a passenger for help... i almost missed my flight.

and for the privilege of riding on their dirty, nasty buses, the STM only wants $80/month from you...
thankfully i haven't depended on them for a long time, as i take a scooter to work now. only takes 6 minutes, costs 4 bucks a week for gas, and is never late.

RE: Charging
By TheEinstein on 7/11/2013 12:49:30 PM , Rating: 2
Back when I had to ride public transportation I was constantly catching criminal behavior.

One of the funniest is where a man and woman were arguing and the man tried to kick her but hit the pole instead. I screamed at him "off the bus now" and he was like "it is the last bus of the night and I am headed to Oregon City" (20 miles or so down the road). I stayed firm and the driver remained parked as the guy, grumbling, got off the bus.

Better than a night in jail for him, we all had a good laugh, no bad result happened.

However I still remember having my wallet nicked when I wS younger on a bus, my rent money was all gone... not so funny that one.

Lots of crime in the bus system in Portland Oregon.

RE: Charging
By rountad on 7/11/2013 1:53:10 PM , Rating: 1
"getting AIDS"


RE: Charging
By jimbojimbo on 7/11/2013 10:32:47 AM , Rating: 2
That's the dillema. Electric cars would be best used in urban environments but nobody living there has any means to charge them. The people that can easily charge their cars are the ones living in the suburbs with the garage but they benefit least from it due to the extra distances they have to drive.
When I lived in downtown Chicago there was a garage with 6 electric charging spots. However there's no guarantee you'll get one of these spots since it's first come first served and if you're depending on a charge and these aren't available you are screwed.

RE: Charging
By Rukkian on 7/12/2013 5:16:45 PM , Rating: 2
While some suburbia people would not be served by electric, most would be fine with the range, as few people drive more than 30 miles one way on their way to work. It would not work for me, as I live in a townhome (rental) and drive 60 miles one way to work.

If the range were to get to where tesla is (~240+), and still be affordable, and had a place to charge, I would get one in a heartbeat. The lower maintenance costs and the near instant take off would be nice to have.

Right now they are not a great option for many people, but that will change in time.

RE: Charging
By chuckus on 7/16/2013 3:23:26 PM , Rating: 2
I bought one these a couple of months ago so I'll give my $.02 to this thread.

Charging - Yea, if you live in a dense urban setting and have to park on the street then you're in trouble for charging at home. If you have an assigned parking spot close to your home then you can use the standard 110v charger that comes with the car. This is what I've been using since I've owned it and have yet felt the need to spend $750+ for a 240v charger. I can't park in the garage so I run the power cable underneath the garage door making it impossible to steal but, yes, someone could cut cable if they so desired. Seems dangerous tho.

Buying - Do not buy one of these. Lease this car or any other entry level all EV. Imagine trying to sell your Focus/Leaf/etc in 4 years when the same model has 2x(or more) the range and a reduced charge time. This will happen, just the matter of ol' when. Once you incorporate the federal and state deductions or credits the monthly cost is pretty reasonable. ($200/month or so in Cali). I bought mine before this price reduction so I'm guessing your final monthly cost could easily be in $1XX/month if the Ford leasing incentives remain the same.

Sacrifice - Yup. You will have to make the decision to eat it on range, charge time and even losing some trunk space (In the Focus due to battery) compared to any ICE competitor in it's class.

If you know what you want and understand the caveats, this is a pretty sweet ride. No regrets so far and I'll probably never not own an EV from this point.

Of course we can use confirmation bias and political ideals to love or hate EV's but so it goes...

Please don't forget
By Dr of crap on 7/11/2013 12:54:43 PM , Rating: 4
WHY all these EVs are available even with awful sales - the new CAFE standards that all car makers have to reach and the strict car regs from that wonderful state California.
They all have to offer such a vehicle, sales or not!

RE: Please don't forget
By Shig on 7/11/2013 3:21:32 PM , Rating: 1
To combat air pollution, the California Air Resources Board (CARB) requires all carmakers to sell a certain number of electric vehicles in the state. Those that fail to reach the quota could purchase zero-emissions-vehicle credits from other automakers in an open market.

The other automakers assumed electric cars would fail and this problem would go away. They made the wrong bet, now they have to pay for it. It isn't as though they weren't aware of this law before hand.

"Only" half of 1%?
By Nagorak on 7/12/2013 6:21:11 AM , Rating: 2
Am I the only one who feels that half a percent of new car sales being EVs is actually pretty damn impressive? That means one out of every 200 cars sold is an EV. I would have expected the number to be more like 1 out of 1000 or less.

The other thing is that is 41,000 sales this year that couldn't have happened a decade ago, since the arrogant car companies crushed all of their EVs and declared that no one wanted to buy them.

Anyway, that's half of one percent with gasoline still being relatively inexpensive (compared to many European countries), range still being on the low side, and with little or no charging infrastructure in place. To me that is pretty damn impressive.

By TheJian on 7/14/2013 8:35:10 AM , Rating: 2
I can't make up the $10K plus in gas before the car is likely dead. Therefore going green is a LOSS to me.
I get one of those for $14k. I use less than $100 a month in car gas (basically work+grocery and usually do shopping on the way home from work for that). So at $1200 a year, I'll need a good 8yrs before that electric car saves me a dime. This is like the solar argument which I will need the same or more to cover if I slap it up on my roof. POINTLESS until you save me money while doing EITHER.

What really pisses me off is my taxes are being use to rebate this crap! Electric needs to DIE. It saves me nothing, and in fact costs me via fleecing me to pay for this crap for others who are dumb enough to go green. There should be NO REBATE for this crap at my expense.

“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki