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Ford pays the price for overstating C-Max fuel economy

Like Hyundai before it (but on a much smaller scale), Ford found itself embroiled in a miles per gallon (mpg) fiasco in 2013. Ford was found to have overstated the EPA fuel economy for its C-Max, and had to lower the mileage figures posted on the window sticker for the vehicle.
 
Ford reduced the EPA numbers for the C-Max from 47/47/47 mpg (city/highway/combined) to 45/40/43 mpg. In addition, Ford offered C-Max customers a $550 cash rebate as an apology.


2013 Ford C-Max Hybrid
 
Joseph R. Hinrichs, Executive Vice President and President of the Americas for Ford Motor Company, has now admitted that customers are looking elsewhere following its move to reduce the EPA ratings for the C-Max.
 
C-Max sales for March 2014 tumbled 39.1 percent compared to March 2013, putting its monthly tally at 5,556. In addition, year-to-date sales have fallen 42.5 percent compared to this time last year to 9,677 units.
 
“We’re definitely seeing consideration on C-Max decline over time,” said Hinrichs. “We need to reinvest in the product because it’s a great car.”

Sources: The Detroit News, via Autoblog, Ford





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