2014 Ford Fiesta
Start-Stop tech can improve fuel efficiency by up to 10%

Ford has announced that it plans to have Start-Stop technology integrated into 70 percent of its North American vehicle fleet by 2017. Start-Stop technology is one of the methods that many automakers are using to improve the overall fuel economy of their fleets to meet future CAFE standards for fuel economy.
Start-Stop technology automatically turns the engine of the car off when it is stopped in traffic or at a light. When the driver releases the brake pedal, the engine automatically springs back to life.
Vehicles fitted with Ford's Start-Stop tech have an advanced battery inside that continues to power vehicle accessories while the engine is stopped. Ford says that the average fuel economy improvement is 3.5%, but those that drive in heavy traffic conditions could save as much as 10%.
“Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford’s Blueprint for Sustainability,” said Bob Fascetti, vice president, Ford global powertrain. “By making Auto Start-Stop available on more vehicles, we are working to be part of the solution to environmental sustainability with effective, fuel-saving technologies.”
Ford expects to sell over 500,000 vehicles with Auto Start-Stop technology globally this year.  The tech is currently available in the U.S. on the 2014 Ford Fusion with the 1.5L EcoBoost engine. Ford also plans to offer this Start-Stop technology on the Fiesta with the 1.0L EcoBoost in 2014.

Source: Ford

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