When Apple introduced
the latest generation of its Mac mini desktop computer last week, one thing was
missing from the spec sheet: an optical drive. The move followed a similar
tactic Apple used with its MacBook Air ultra-portable notebooks. Apple feels
that consumers are relying less on physical media today and it's happy to
oblige by distributing software and multimedia content through iTunes.
Now, Ford is the latest to talk about removing the optical
drive (in this case, the CD player) from its future lineup of cars -- at least
in Europe. Sheryl Connelly, Ford's Global Trends and Futuring Manager, declared
in an interview with AM Online,
"In-car entertainment technology is moving digital more rapidly than
almost any other element of the vehicle experience. The in-car CD player – much
like pay telephones – is destined to fade away in the face of exciting new
technology.”
It's not a surprising move; technology progresses and new
mediums take over. Cars once came with 8-track players, and then moved to
cassette players. Now, most all cars sold today in the U.S. come with at least
a single-disc CD player (some models offer multi-disc changers as an option).
However, there are still a few that just can't help but hold
onto the past. In fact, until as recently as last year, Lexus was the only auto
manufacturer in the U.S. offering a
cassette player in one of its vehicles (the SC 430 retractable hardtop
convertible).
However, Ford feels that the writing is on the wall for
these "antiquated" methods of listening to music. “Ford will
obviously continue to offer CD players while there is demand,” added Ralf
Brosig, Ford of Europe Multimedia Manager. “However, over time we expect
customer preferences will lead us quickly into an all-digital approach to
in-car audio entertainment.”
Ditching CD players means that Ford's new vehicles will rely
on proprietary Apple iPod/iPhone interfaces, a standard USB interface for all
other media players and smartphones, and Bluetooth for those that prefer to go
wireless. That means, for better or worse, Ford drivers had better get used to
Sync and MyFord Touch in the future.
And if listening to your personal stash of collected tunes
on a digital media player isn’t enough, there’s always HD Radio, Sirius-XM Satellite
Radio, Pandora…