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Ford Focus EV  (Source: Ford)
Focus EV will be offered in limited numbers for 2011

The focus of much of the automotive industry today is on the development of hybrid and full electric vehicles. Some of the companies like GM and Nissan are already fielding EVs and hybrids.

Other car brands like Ford are taking a more cautious approach to the EV and hybrid market. Ford has several hybrid vehicles on the road today and plans to offer full electric vehicles and plug-in hybrids over the next few years. 
The Detroit News reports that Ford exec Sue Cischke outlined Ford's electric vehicle timetable at an electric car even in Washington.

Part of the details that Cischke revealed included the fact that the all-electric Focus that is expected in 2011 will not see significant production numbers until 2012. She said, "We had always said 2011, which we'll still do, but I think you'll see more of the concentrated volume in 2012. Right now, we're getting ready to provide a little bit slower entry."

Cischke declined to offer a specific number of Focus EVs that will this the roads next year, but did hint at the number. She claims that the initial production volume of the Focus EV will be in the middle of the production numbers of the Volt and the Nissan Leaf. GM has already stated that it intends to build in the 10,000 to 15,000 range the first year of the Volt and Nissan plans 20,000 of its Leaf EVs the first year.

Cischke said, "I think it's going to be somewhere between the two when we first start out. Certainly, if it was very popular, we'd be able to get more batteries and do what we need to do."

She also talked a bit about the driving range of the Focus EV stating that the 100-mile driving range number is necessary because the battery packs will degrade over time. That statement hints that in some conditions the range may be higher than 100 miles. Cischke said, "You need to have some margin there."

She also noted that Ford plans on watching how GM and Nissan market their EVs and will learn from their wins and losses. Cischke also noted that if the Focus EV proves to be very popular in the first year, Ford can get more battery packs and increase the production numbers as needed to meet demand.



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Marketing
By Shig on 10/20/2010 12:19:21 PM , Rating: 1
I'd like to see them market EV's as a complimentary vehicle to your IC. The 2nd or 3rd car that your family absolutely should have. "It makes your SUV much cleaner!"

Trying to market EV's to people who only own one car would be a mistake.




RE: Marketing
By wookie1 on 10/20/2010 1:00:03 PM , Rating: 2
I think you've got it backwards. Requiring people to have 2 cars is a mistake. One car is enough hassle to maintain with tires, service, repairs, insurance, etc. Now you want me to have 2 cars just to sustain my basic needs?

I know your next argument is that families have 2 cars anyway, but this will just turn into the "who has to drive the minivan" argument between spouses. Plus, running out of juice with kids in tow will not be a pleasant experience!


RE: Marketing
By Shig on 10/20/2010 1:18:31 PM , Rating: 3
But 100 miles on your main just won't work for most people. I think of the next 5-7 years as the 'bridge' phase. EV's probably won't be in enough production to be mainstream for 10 years.

Plus EV's barely need any maintenence compared to an IC car. No oil changes, solid state and easily replaceable drop in parts.

I also think of an EV as an asset in a way. The batteries have multi-function use outside of just driving. You're also hedged much better against gas fluctuations in the 2 car model, yeah it would be a lot harder on the family, but at least you wouldn't be going broke on oil.

Running out of juice with the kids, ok you got me on that one. Yikes ;)


RE: Marketing
By Spuke on 10/20/2010 1:50:21 PM , Rating: 1
quote:
Plus EV's barely need any maintenence compared to an IC car. No oil changes, solid state and easily replaceable drop in parts.
Regular cars barely need any maintenance nowadays. Nissan says, "Maintenance costs are projected to be equal to or lower than comparably equipped gas-powered cars." Based on this statement, maintenance costs might be the same!! Seems to me, the amount of maintenance must be close to a gas car for them to not know what maintenance costs there will be. Or maybe they're deciding whether or not to charge more for maintenance. I predict that costs will be more but the amount of maintenance will be less.


Real Volume of Ford Focus EV?
By wldfire on 10/20/2010 8:48:09 PM , Rating: 2
Sorry to be a bit of a downer, but I have yet to see an actual quote from Cischke where she is the one mentioning the 10-20K range for 2011 production.. All of her language is about a "slow" rollout and "some" EVs on the roads in 2011. It looks to me like it is the reporters who are putting the 10-20K range in there based upon estimated production numbers for the Volt and Leaf in 2011. Truth is, "first year" production on these cars (or atleast those 2011 models coming out in 2010) is more like a few hundred at the most. Based on Ford's stealth-mode to date, I couldn't say which end of this range (300 units - 20K units) would be more accurate, but when model introduction gets rolled over into the next year like this, I'd tend to lean towards the lower end of the spectrum. Just look at the Volt and the Leaf as good examples..




RE: Real Volume of Ford Focus EV?
By knutjb on 10/21/2010 10:52:29 AM , Rating: 2
Ford is being very cautious to this market. Why? Because most people are not ready to have a car with limited range as compared to their equivalent ICE car that will cost more.

They have also built in to their production line, unlike their competitors, the ability to produce ICE only, hybrid, and EVs on the same production line just as they do with other options like leather or cloth seats. Additionally they are designing a common battery to be used in all their hybrid/EVs giving them more production flexibility. This enables them to translate market demand into production output with much less lag time.

Ford is operating from a completely different production paradigm than its domestic competitors and that should give them a significant advantage. They have been doing this for some years down in Brazil where they produce any combination of vehicles back to back on the same universal line, i.e. a small suv, then a compact, then a midsize, etc...


By hsr0601 on 10/20/2010 7:49:05 PM , Rating: 2
* EVs : A Game Changer with massive Potential.

1. The wave of plug-in cars might be a big boon to electrical utilities so they can afford to broaden smart grid & renewable energy base.

2. Better still, they will charge mostly overnight with the untapped, or mostly WASTED electricity without having to build another power plant, as hydro & Wind & nuclear power plants keep operating around the clock.

3. Wind energy & e-cars charging overnight would be a perfect paring.

4. Used Batteries Can Be Used In Smart Grids. As EVs become more widely available, they are also churning out the used batteries down the road.

5. EVEN AFTER :

To the best of my knowledge, the battery in EVs manages to power houses for upwards of 3 days or so. Also, for a majority of motorists, their driving time is claimed to stand at around 1 hour.

While most people pay more attention to the expensive battery, by storing power from cheaper off-peak periods, the battery in EVs is able to power a house during expensive peak periods, even better, sell excess power back to the grid simultaneously, EVEN AFTER its automotive life.

6. Batteries will become more efficient on the whole and their price will drop, whereas the oil will simply go up and up as it becomes more scarce. As simple as that.

7. It is expected that EVs have the promise to help lower car accidents courtesy of the simple operation & quiet driving condition & less stress.

8. As we move on to electrification, as a bonus, the cost of gas prices would be stabilized.




GM has an EV?
By mmcdonalataocdotgov on 10/20/10, Rating: -1
RE: GM has an EV?
By Samus on 10/20/2010 11:41:17 AM , Rating: 5
Yes, but in 2012, many manufactures will have launch EV's. Even Toyota has plans for an EV RAV4 in 2012.

But don't worry, they'll be short lived as the world ends that December.


RE: GM has an EV?
By Hulk on 10/20/2010 11:46:28 AM , Rating: 1
Huh?

The Leaf goes supposedly 100 miles on battery.

The Volt 40 miles on battery.

They are both fully and only eletric within those ranges.

When the Leaf's battery is depleted you call a tow truck.

After 40 miles in the Volt the IC starts up and you continue on your way.

Is there a magic miles number for a car to be called electric? 60, 80, 100, 120?


RE: GM has an EV?
By bhieb on 10/20/2010 12:35:57 PM , Rating: 3
quote:
Is there a magic miles number for a car to be called electric? 60, 80, 100, 120?

Sort of yes, but not range per se but power source. Dual power source is a hybrid (as the name implies to combined more than 1 type of thing is a "hybrid"), an EV has ONLY an electric power source. Thus as the OP stated the Volt is not an EV, it is a hybrid.


RE: GM has an EV?
By gregpet on 10/20/2010 10:10:11 PM , Rating: 2
This makes no sense. What part of "electric vehicle" means it has to only run on electricity. The Volt is an EV for 40 miles - then it's range extender allows you to continue driving. You can be an electric vehicle AND hybrid - they are not mutually exclusive...

So by your logic if you had a switch that turned off the range extender the Volt would then be an EV?

The Volt hating (aka GM hating) on this board is getting silly. If there are any intellectually honest people out there that want to learn about the Volt and the truly impressive technology (possibly disruptive technology) go to: GM-Volt DOT com

Its a well written, technically honest blog about the Volt.


RE: GM has an EV?
By WhatDoIKnow on 10/21/2010 8:47:23 AM , Rating: 2
It is not what the car runs on, it is what it CAN run on.

An EV has ONLY a battery, nothing else, therefore it is an electric vehicle.

The Volt is just like a Prius, albeit with a larger battery, but it will run on battery power OR ICE. That makes it a hybrid. Otherwise, by your definition, the Prius is also an EV as it can go up to 2mi on battery alone.


RE: GM has an EV?
By gregpet on 10/22/2010 1:47:16 PM , Rating: 2
If you consider a car that runs at 2 mph a practical car - then yes it IS an EV....

The volt runs for 40 miles (EV!) at highway speeds (75+). Any comparison to a Prius just shows the ignorance of the poster - totally apples to oranges....


RE: GM has an EV?
By Dr of crap on 10/21/2010 8:48:03 AM , Rating: 1
I'm sorry, but do you work for GM?
The VOLT is not revolutionary in any sence of the word.
It's basically a Prius but costs more.

You can spit out any of those stupid marketing words you want, this is NOT a car to brag about.

When the buying public as spoken with it pocket book a year from now, we'll see if this is a hit or flop!
I see flop. I'm not a hater, just realist.
GM has done nothing new here, they just are marketing it as something great and it's not!

Stir up the pot, make them wait it and alot will wait it. It's just the herd mentallity.
After that dies down, everone will be back to NOT wanting it!


RE: GM has an EV?
By gregpet on 10/22/2010 1:42:41 PM , Rating: 2
You, sir, are an idiot.


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