Mid-summer, the Blu-ray Disc Association launched a
promotion where new owners of Blu-ray Disc machines could mail-in for five free movies.
The original offer, which stretched from July 1 to September 30, represented a
strong incentive for those on the fence of a high-definition decision.
With the original offer expired, it took the Blu-ray Disc
camp just days to cook up another similar incentive for consumers to buy into
their brand of high-definition. The renewed offer mirrors the previous one but
with extended dates and an updated movie selection.
The promotion still includes the PlayStation 3, and now runs
between October 1, 2007 and January 31, 2008. Those who qualify will be able to
choose five free Blu-ray movies from among 18 titles offered by the six
participating movie studios.
The 18 titles offered via mail-in redemption are: Pirates of the Caribbean: Curse of the Black
Pearl, Wild Hogs, American Psycho, Chain Reaction, The Devil's Rejects, Flight
of the Phoenix, Full Metal Jacket, Hart's War, The Last Waltz, Omen 666, The
Patriot, The Prestige, Species, Stir of Echoes, Superman: The Movie, SWAT,
Swordfish and Ultraviolet.
The offer extends to U.S. and Canadian consumers, whom may
find printable versions of the mail-in form at bluraysavings.com.