"I hope you don't buy it because every time I sell one it costs me $14,000." -- Fiat Chrysler Automobiles CEO Sergio Marchionne

Plenty of auto manufacturers are doing their best to retrofit existing vehicles with all-electric powertrains in order to adhere to more stringent fuel efficiency guidelines. Manufacturers are looking to boost fuel efficiency across the board (more fuel efficient gas/diesel engines, hybrids, electric vehicles) and that means the arrival “compliance” vehicles like the Ford Focus Electric, Chevrolet Spark EV, and the Fiat 500e to appease state and federal regulations.
It’s pretty clear that Fiat isn’t a fan of electric vehicles in general. The company hasn’t exactly had high expectations for the 500e EV, with Fiat Chrysler Automobiles Powertrain Chief Bob Lee stating in August 2013, “Many customers want to reduce CO2 but they aren't willing to change their lifestyle or pay the cost -- yet.”

Now, Fiat Chrysler Automobiles CEO Sergio Marchionne has gone even further, stating that he’d rather you not buy a 500e at all. "I hope you don't buy it because every time I sell one it costs me $14,000," said Marchionne. "I'm honest enough to tell you that."
Marchionne continued to pile on the 500e, stating, “If we just build those vehicles, we'll be back asking ... in Washington for a second bailout because we'll be bankrupt.”

Marchionne went on to say that Tesla Motors is the only company making money in the electric vehicle market thanks to its higher price of entry. Tesla’s Model S starts at $69,900, while the Fiat 500e starts at $31,800.

Source: Reuters

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