Fiat hopes to score big with supersized 500L
It's not that cheap, it's not all that fuel efficient for its size, and it's not exactly commodious, so it should be no surprise that the Fiat 500 hasn't exactly found an audience here in the United States. Fiat was forecasting sales of 50,000 500s for all of 2011 -- instead, the company only managed to move 19,769 of the tiny four-seaters during the year.
Then it should come as no surprise that the Fiat 500 made many lists as one of the biggest flops of 2011 for any industry.
Fiat, however, isn't going to take this beating lightly. The company has just unveiled the 500L which won't address the price factor (it'll likely be more expensive), it won't be any more fuel efficient (it'll likely be even thirstier), but it will be more spacious.
The 500L measures 162.9 inches long and just over 70 inches wide compared to 139 inches and 64.1 inches respectively for the diminutive standard 500 hatchback. The added length and with will allow the 500L to compete with the Mini Clubman and the Mini Countryman wagons/crossovers which are doing quite well in the U.S. market.
The added length will also go a long way towards making the 500L more attractive to those that want a bit more rear legroom and the ability to throw more than a few duffle bags in the trunk.
Fiat hasn't officially committed to bringing the 500L to the United States, but it's pretty much a given that the company won't let Mini have the small, quirky, "premium" hatch market to itself in the United States.
Sources: Autoblog, Yahoo Finance
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