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Ferrari puts a new solar roof on its Engine Mechanical Machining facility in Italy -- the place where parts for beautiful cars are made.  (Source: AutoBlogGreen)
Automaker hopes that despite performance image it will get a few kudos for its green efforts as well

Automaker Ferrari, known for its hot sports cars, isn't exactly the first name to come to mind when you think of an environmentally conscious auto company.  However, the company has actually been making a substantial effort to provide greener offerings which retain performance.  It has been exploring technologies such as direct injection, dual clutch gearboxes, biofuels, weight reduction, and hybrids.

Now in a symbolic gesture, it’s looking to green its day-to-day business, as well by installing 1,075 solar modules from Mitsubishi Electric on its Engine Mechanical Machining facility in Maranello, Italy.  In total, the new panels will provide 213,985 kWh of power per year. 

Ferrari has also planted 200 trees in the last six months and estimates it to have 165,000 square meters of green areas in its buildings and is looking at ways to reduce the toxic emissions from its facilities as well.

Ferrari brags in its press release, "Ferrari's commitment to environmental sustainability dates all the way back to 2001 when it was awarded ISO 14001 certification; the Prancing Horse also obtained Integrated Environmental Authorisation in 2007."

The installation is being carried out by EnerRay, a European solar firm that is part of the Maccaferri Group.  The inverter will be provided by Siemens, a German firm.

Now that Ferrari has gone a little greener it can go back to doing what it does best -- burning up rubber on the track.



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Ferrarri...
By quiksilvr on 1/24/2009 12:37:08 PM , Rating: 5
The greenest way to make 8 mpg cars.




RE: Ferrarri...
By Yawgm0th on 1/24/2009 12:40:50 PM , Rating: 4
Give this man a 6.


RE: Ferrarri...
By quiksilvr on 1/25/2009 11:40:49 PM , Rating: 4
Give this man a lapdance.


RE: Ferrarri...
By SlyNine on 1/26/2009 1:51:53 AM , Rating: 2
Am I too assume their are free lap dances going around. Sign me up.


RE: Ferrarri...
By Samus on 1/26/2009 2:07:05 PM , Rating: 2
Ferrarri's picking up the tab! After all, they're going to save a bunch of money in 30 years with their new solar panels!


RE: Ferrarri...
By bkiserx7 on 1/26/2009 6:09:44 PM , Rating: 2
They do get a lil better than 8 mpg, more like 12 mixed
http://www.mpgfacts.com/?r=g&make=Ferrari&year=200...


RE: Ferrarri...
By Samus on 1/27/2009 2:03:41 AM , Rating: 2
Anyone who gets more than 8MPG in a Ferrarri just isn't driving it 'right' ;)


RE: Ferrarri...
By FITCamaro on 1/24/09, Rating: -1
RE: Ferrarri...
By Hare on 1/24/2009 2:35:57 PM , Rating: 1
Ok, you don't care if a company makes a small effort to be a bit more "green". Thanks for letting us know! I'm sure most dailytech readers are dying to find out what's your take on the matter...

Btw. I care about e.g. space elevators and high end cars even though I'll propably never own one. I think mounting small scale solar panels may be a good idea (both economically and because of PR reasons). I think Google also has their headquarters covered.


RE: Ferrarri...
By ebakke on 1/24/2009 5:04:46 PM , Rating: 5
I just want to make sure I have this right... You rip on someone else for posting an opinion on something, and then you proceed to babble on about your own opinions?


RE: Ferrarri...
By quiksilvr on 1/24/2009 7:27:57 PM , Rating: 5
Ain't internet great?


RE: Ferrarri...
By FITCamaro on 1/25/09, Rating: -1
RE: Ferrarri...
By Noya on 1/25/09, Rating: 0
RE: Ferrarri...
By Totally on 1/25/2009 12:16:12 PM , Rating: 1
Sir, may I interest you in a sarcasm detector.


RE: Ferrarri...
By Myg on 1/26/2009 8:14:23 AM , Rating: 2
You managed to use "I" in 5/6 of your sentences.

Wakeup call:

The world does not revolve around you!

Smell the stench of mortality and get back to sweating your brow!


RE: Ferrarri...
By rudolphna on 1/27/2009 1:23:10 PM , Rating: 1
If I had that much money that I could buy a ferrari... I would buy either an Audi A6, a new Ford Expedition, or a Cadillac CTS-V.


RE: Ferrarri...
By Ticholo on 1/24/2009 2:10:58 PM , Rating: 4
Green or not, when they get to pay less taxes or pay less for their power, it makes sense to do this.
And I doubt "going green" had anything to do with the decision. Though, of course, they'll milk that aspect of it as well.


RE: Ferrarri...
By corduroygt on 1/24/2009 11:08:53 PM , Rating: 3
Doesn't really matter since most of their cars become garage queens.


RE: Ferrarri...
By bkiserx7 on 1/26/2009 6:04:31 PM , Rating: 2
They do get a lil better than 8 mpg, more like 12 mixed
http://www.mpgfacts.com/?r=g&make=Ferrari&year=200...


big deal
By bman on 1/24/2009 3:04:51 PM , Rating: 1
213,985 kWh / (365 * 24h ) = 24.4 kW of power
24.4 kW of power ~ power needed by 12 laundry dryers(~2kW per)
So my guess is that they probably cant even power the lighting in the machining facility with the solar let alone any of the heavy machining equipment.




RE: big deal
By emoser96 on 1/24/2009 6:26:51 PM , Rating: 2
Ok. About that whole 24kW/hr thing....

1. The sun isn't out 24 hr a day, even in the summer in Alaska/Antarctica (in their respective summers). Say you get 12hr per day results in ~ 50 kW. At 100W per bulb (highest I've seen is 215W, but those are ridiculous and most are 85 or less), that's about 500 CF lightbulbs. Assume 4 per "bay," gives you 125 light bays. That should cover a pretty decent amount of the plant.

2. The power is produced during the day when electricity costs the most, so you get increased savings.

As an aside though, the most expensive part of powering a machine plant is the high voltage required, so a better system may be to create a high voltage from the solar cells and run 1 machine off the solar generator, if they could.


RE: big deal
By Aerosmithe on 1/24/2009 6:45:10 PM , Rating: 2
quote:
At 100W per bulb (highest I've seen is 215W, but those are ridiculous and most are 85 or less)


Unfortunately, most factories don't use normal house lighting like 100W bulbs. Most high-ceiling factories use those big mercury lamps (or equivalent) that take a few minutes to warm up before they get to their full light output. I don't know what wattage they use, but estimating 100W (or even your high-end of 215W) is likely low.

That said, if anyone wants to do anything to reduce pollution by installing solar panels, good for them. Every little bit helps, and all.


RE: big deal
By MamiyaOtaru on 1/25/2009 5:02:10 AM , Rating: 4
Unless the energy involved in manufacturing, transporting, installing and maintaining the solar panels is actually greater that what you get out of them.

I have no idea if this is the case, but it wouldn't surprise me. Anyone have any numbers?


RE: big deal
By Howard on 1/25/2009 12:56:14 PM , Rating: 2
The last place I worked at used 400W mercury vapor lamps. I think they were arranged on a 20'x20' grid... ceiling was about 30' tall.


RE: big deal
By Darkskypoet on 1/24/2009 6:44:18 PM , Rating: 4
Meh. I doubt Ferrari runs 3 shifts at their machining plant. Besides, if I had a decent little data center in there, I 'd have it wired into my bank of Batteries for emergency power... Something of a fail over in case I lose the mains, and want a bit more time securing systems, or other types of safety systems, emergency lighting, etc.

I mean really. There are tons of uses for some extra off grid power in a plant of this sort, especially with the gobs of technology I am sure they are using. Of course its not going to power the plant, but I am sure it could be put to some decent use or another.

As well, just something you should probably be aware of... (Solar doesn't work at night)

So your calculation is a bit misleading... Depending on how it integrates into their systems, they'd probably see around 70kW out put on avg over an 8 hour period... maybe more like 60kW over 10 hours... depending upon sunlight, etc of course. but spreading the power gen over 24 hours is silly. Chances are their main usage is during the day, when they have the most output from the solar array. Its still not a fission reactor, or even a minor hydro dam; but hell PR and ~70kW over peak usage times ain't too bad.

More interesting though are these plans:

"Ferrari's plan to reduce the environmental impact of its production activities also includes the installation of a trigeneration plant which will be operational by the middle of this year. The new plant will cover virtually all of the company's electricity requirements, which will in turn cut its CO2 emissions in 2009 by 25-30% compared to the present levels."

So just what do they mean by 'Trigeneration' plant?

Wait... this is:
http://www.wartsila.com/Wartsila/global/docs/en/po...

I just like the fact that in something as demanding of constant clean power like a machining plant, I'd have fail over systems in place to make sure I wouldn't run into safety concerns, or losses of product / money from things that could effect the rest of the grid. Its one of the main reasons I like alternative micro-generation and local storage, and a smarter power grid.

But just my 2 cents. Also, you'd figure a lot of large industrial / commercial installations would do something like a trigeneration plant, non?


RE: big deal
By HollyDOL on 1/25/2009 5:56:41 AM , Rating: 2
I think they can save quite a lot getting those 60-70kW from their own pocket... Usualy big facilities pay their electricity bills based on peak wattage taken. If you lower the peak by 60-70kW it MIGHT have significant impact.


RE: big deal
By Clauzii on 1/25/2009 3:05:04 AM , Rating: 3
What is the total power used to make the panels themselves? How long do they have to run, before it's 'break even'. And will the panels even last that long??

I'm all for lower emission and such, but if talking TRUE green tech, I think those points need to go into the equation too.


RE: big deal
By rcr on 1/25/2009 5:01:37 AM , Rating: 2
The average harvest factor of photovoltaic plants is around 7. So it means that at an average lifespan of 20 years, the used energy to produce these panels is aruond 3 years.

But the harvest factor is pretty low in cmparision to other renewable energy sources. Windenergy is between 10 and 50, Water plants are up to 250, nuclear power plants got one of 160 to 240. Coal power plants have one up to 90. And in all these Numbers is the expense of production, transport and usage of the ressources covered.

facts from
[erneuerbare Energie; Thomas Bührke; ISBN 978-3-527-40727-9]


RE: big deal
By Clauzii on 1/25/2009 6:51:49 PM , Rating: 2
Nice info, I will look for that in the library. I've tried to search for numbers like that about total impact vs. outcome.
Danke :)


Do want fries with that?
By Glubbdrubb on 1/24/2009 4:44:48 PM , Rating: 4
I will take a supersised fried cheese chicken burger with extra bacon and extra cheese... and a diet Coke.




RE: Do want fries with that?
By Grabo on 1/25/2009 10:20:42 AM , Rating: 2
Yeah, laugh at that though, hey. No one's ever heard of 'every little bit helps' around here, or?

Then again if the one placing that order loudly and repeatedly exclaims how healthy she/he is being, then they deserve a smack.

It's like vegetarians- in some people's minds they are damningly inconsistent- surely they must be vegans, otherwise they are hypocrites and might as well everything.

In essence: Freak levels of 'consistency' makes no one happy, every little contribution counts, and as long as you don't brag or talk too loud people who complain are retarded.

Done.


RE: Do want fries with that?
By SlyNine on 1/26/2009 2:02:14 AM , Rating: 2
Farting in a wind storm.

Without knowing the numbers, we don't even know if they are more green or polluting more on the whole.

You have to consider every thing, not just the energy bill at the end of the month.


RE: Do want fries with that?
By Grabo on 1/26/2009 12:50:38 PM , Rating: 2
I do belive 'you have to consider everything' was precisely my point, and furthermore that it contradicts with your 'farting in a wind storm' statement.

Anyway, I'm not an energy engineer, but unless the solar panels are made out of coal and little children and slowly leak quicksilver, I've a hard time seeing how they wouldn't be greener than almost every other power source.

'Not just the energy bill'.. I have no idea who that was aimed at, but it sure can't have been me.


Ferrari has lost something
By wordsworm on 1/24/2009 9:54:17 PM , Rating: 2
Maybe I'm alone in this, but when Enzo was around, Ferrari made some really beautiful cars. They had elegance and power. Since he died, they've gotten gaudy and ugly.

In any case, if God is an environmentalist at all, then I'm sure they're all going to hell anyways.

Nice to see them planting trees in any event. We can all thank Kyoto for that one.




RE: Ferrari has lost something
By Reclaimer77 on 1/24/2009 11:07:29 PM , Rating: 2
quote:
Since he died, they've gotten gaudy and ugly.


?????

Yeah I think you are alone in that.

While the body designs of the Enzo years will always be classic ( Testerossa , GTO ) I don't think anyone could say the cars are now " ugly ".


RE: Ferrari has lost something
By Amiga500 on 1/25/2009 3:32:13 PM , Rating: 2
I would.

Best looking recent Ferrari was the F355... all the rest have been ugly by comparison IMO.


RE: Ferrari has lost something
By jjmcubed on 1/25/2009 5:14:31 PM , Rating: 2
Sometimes aerodynamics dictates shapes that don't please the eye. These cars are about speed at the track(even if few see the track), not about pure looks


RE: Ferrari has lost something
By Amiga500 on 1/25/2009 5:22:29 PM , Rating: 2
I know that better than most ;-)

But since the F360 (with the new-design front floor) they have all been pretty ugly (comparatively). A Ferrari is supposed to be about looks as well as speed.

You said it yourself - how many see the track?

The narrower headlights introduced with the F430 just makes it worse IMO.


Don't touch them !!
By Reclaimer77 on 1/24/2009 12:47:20 PM , Rating: 2
Put all the solar panels you want on the buildings. Just please please PLEASE, of all that's sacred on this planet, do NOT start making "green" cars.




RE: Don't touch them !!
By reader1 on 1/24/2009 3:04:04 PM , Rating: 1
They're already working on one.

"Ferrari Going Green, Developing Hybrid Supercar"
http://www.foxnews.com/story/0,2933,378903,00.html

Maybe you guys should try whining louder?


RE: Don't touch them !!
By Dasickninja on 1/24/2009 3:56:02 PM , Rating: 2
Well with F1 doing the KERS thing, this wasn't too far behind. God damn you Max Mosley...


RE: Don't touch them !!
By ekv on 1/24/2009 5:06:34 PM , Rating: 1
I think, and this is just me, but I think I'd put my money on a Tesla [which are currently in production, if I'm not mistaken].


RE: Don't touch them !!
By Marlonsm on 1/24/2009 5:06:04 PM , Rating: 2
Think about the good side, higher MPG means you can run a longer time with a single tank, no need to stop.


They could also do this...
By Aeternum on 1/25/2009 2:15:06 AM , Rating: 2
yes
By UltraWide on 1/25/2009 10:56:28 AM , Rating: 2
At least they are trying something, kudos to rrari.




Ferrari
By atrax on 1/26/2009 7:50:40 AM , Rating: 2
I saw a show on the Ferrari factory a few months ago. They have trees growing in the engine facility to create the correct humidity for the work. They may produce some very expensive cars but after watching the show, you have to be impressed by thier commitment to thier staff and ecology.




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