It was inevitable: Fark files a trademark for the common phrase "Not safe for work"
From "Trogdor the burninator" to "All your base are belong to us" the Internet is awash with insider vernacular that is continuously evolving and changing.
Among these bastions is the phrase "Not safe for work" or NSFW for short. This phrase indicates material that contains adult content or other content that you would not want to view on work. A lot of items dubbed NSFW are materials that take a sarcastic bent on the workplace and would be sure to infuriate tight-collared bosses.
Now Fark.com has filed a very silly trademark application to try to gain legal control of the phrase. It says in the application that it wants to protect its claim to "Entertainment Services namely providing a website
featuring photographic, audio, video and prose presentations featuring
comedic captions regarding current events and online discussions and/or
reviews of web materials of an adult nature; Entertainment services,
namely, providing a web site featuring musical performances, musical
videos, related film clips, photographs, and other multimedia
materials; Entertainment services, namely, providing on-line reviews of
photographs and /or web postings of an adult nature."
The term is already deeply entrenched in colloquial use, so it would seem like a major oversight if granted -- but you never can predict what will happen. Many websites and comics use NSFW or the full term in their titles.
Fark.com is a site which chiefly collects and allows users to comment on news stories from various internet sources.
This trademark filing follows a long string of silly trademark and patent applications, including IBM's recent efforts to patent efficient job outsourcing. Here's to hoping that no one tries to trademark "Binary Heroes" anytime soon!
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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