Print 16 comment(s) - last by marvdmartian.. on Dec 16 at 9:45 AM

  (Source: AdWeek)
Expect auto-playing commercials soon

If you are a user of Facebook, you have probably posted links to video on sites like Instagram or at least have seen them on your newsfeed. To get those videos to play, you currently have to click on the play buttons.
However, Facebook has announced that it will be rolling out a new auto-play feature for videos to all mobile users. Facebook said, "We’re continuing a wider rollout of in-line video on web."
You can bet the idea behind this wasn’t only to make it easier to see the videos your friends share, but to usher in video ads that play automatically. The auto-play videos will mark the first time that moving content has been available by default without having to click play on the News Feed.
Auto-play will reportedly work for videos uploaded directly to Facebook or shared via Instagram. The videos will now play as soon as you scroll over them. They will also continue to play as you move through your feed. The catch is that the sound won't play until you click or tap the video.
Facebook tested the new auto-play feature on the web with a small group of users in September. It is now rolling out to all iOS and Android users even though auto-play ads were tipped to be delayed until 2014.

Source: TechCrunch

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By ipay on 12/12/2013 9:43:18 AM , Rating: 2
I doubt users want this. Does FB own stock in mobile carriers? Your data plan is about to get raped.

RE: Cynical
By AlvinCool on 12/12/2013 10:01:44 AM , Rating: 4
I don't. I run a minimum data plan. FB is now coming off my phone

RE: Cynical
By stirfry213 on 12/12/2013 10:23:46 AM , Rating: 2
At least on android, the "Auto-play videos only on Wi-Fi" option doesn't work. Turned on or off, videos still play without my interaction.

I may also stop using FB on my phone. Wifi at home and computer at work, I don't pay for (or need) a lot of data.

RE: Cynical
By invidious on 12/12/2013 11:08:43 AM , Rating: 2
Where are all the third party facebook clients? What users need is a univereal social media client that let you browse and post to multiple social media outlets from one convinient and user optimized interface. Like what Trillion did for instant messaging a decade ago.

RE: Cynical
By invidious on 12/12/2013 11:11:14 AM , Rating: 2
Trillian* stupid autocorrect

RE: Cynical
By kwrzesien on 12/12/2013 11:14:38 AM , Rating: 2
Facebook (and every other social site) is completely blocked at work. It's also the last thing I want to do when spending precious minutes at my home desktop.

If this breaks FB on the iPhone then I just won't be using it anymore.

RE: Cynical
By marvdmartian on 12/16/2013 9:45:23 AM , Rating: 2
Guessing an app to block Facebook auto-play will be written and available for download, in 5...4...3...2...1...

Can't stand
By Flunk on 12/12/2013 9:40:15 AM , Rating: 3
The one thing I can't stand is loud annoying commercials on web pages. There is only so far you can push people before they go elsewhere.

RE: Can't stand
By ipay on 12/12/2013 9:43:50 AM , Rating: 2
The catch is that the sound won't play until you click or tap the video.

RE: Can't stand
By Flunk on 12/12/2013 9:53:52 AM , Rating: 5
Yeah, until next month. Facebook has a history of annoyance creep.

Worst idea ever!
By MWink on 12/12/2013 11:05:41 PM , Rating: 2
There is nothing I hate more (online) than websites that auto play videos, ANY video. It drives me insane and I avoid sites that do this. I wish browsers came with an option to stop this and allow videos to play only on demand.

Video ads are the worst. If they play on a page I REALLY want to see, I will turn down the volume and either scroll away or go to another window while it plays. I absolutely refuse to watch/hear these ads. I am not against advertising in general, just intrusive advertising. I think tasteful static banner ads can be amazing effective and non-intrusive.

I guess what I'm trying to say is, I'm glad I don't use Facebook anymore.

RE: Worst idea ever!
By eldakka on 12/13/2013 1:44:41 AM , Rating: 2
I wish browsers came with an option to stop this and allow videos to play only on demand.

There are addons/extensions to Firefox (probably chrome/opera also) that give this ability.

RE: Worst idea ever!
By JediJeb on 12/13/2013 10:56:58 AM , Rating: 2
No Script and Ad Block work pretty well.

By djdjohnson on 12/12/2013 11:37:29 AM , Rating: 2
I honestly think Facebook is out to annoy its users now. Ever since their IPO.

They're going to end up driving users away.

RE: Annoying
By bupkus on 12/12/2013 2:27:03 PM , Rating: 2
They're going to end up driving users away.

Especially good if you've had your driver's license suspended for using your smartphone while driving. :p

I was expecting the worst
By ctodd on 12/13/2013 8:48:45 AM , Rating: 2
According to the article it would start playing as soon as I scrolled over the video. That wasn't the case for me. The only time it auto-played was as soon as I clicked into the thread. Scrolling through my newsfeed did not activate any videos. And of course not all videos auto-played. Not near as annoying as I thought it would be.

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