Social media has proven that there is strength in numbers, after a group of disgruntled social network users forced a retail giant to reverse its decision on a new logo.

The Gap recently decided to revamp their logo.  Last week, the popular clothing company switched out its traditional blue box with tall, white letters for a logo sporting a white box with black letters and a small, blue square positioned in the top, right-hand corner.  

An overwhelming number of Facebook and Twitter fans were unhappy about the company's effort to reinvent itself and so; The Gap announced earlier this week, that it was succumbing to public pressure and changing the logo back.  

“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo," said Marka Hansen President of Gap Brand North America in a statement on the website.

The new logo prompted a flurry of negative comments on the net and even a few joke websites.  One website, called Crap Yourself Logo mocked the new Gap logo by letting users create their icons in the style of the now defunct creation. 

Hansen indicated that they were attempting to address the feedback they received last week and was trying to find a way to tap into the overwhelming emotional response that the company received.

"Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further," Hansen said.