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Print 12 comment(s) - last by DrizztVD.. on May 4 at 5:00 PM

Mobile ad revenue accounted for about 30 percent of ad revenue

Facebook's financial earnings report for the first quarter of 2013 looks good, thanks in part to mobile ad revenue taking off. 

For Q1 2013, Facebook earned $219 million (9 cents a share) in profit compared to $205 million in the year-ago period. Excluding certain items, the company earned 12 cents a share. 

Facebook's revenue for the first quarter was $1.46 billion, up from $1.06 billion in Q1 2012. This was partially due to advertising revenue, which was up 43 percent in the first quarter from Q1 2012. 

Facebook has had the challenge of adapting its business to mobile devices like smartphones and tablets rather than the traditional PC alone. It was necessary to create advertising space on mobile screens to boost revenue, and it looks like this has been working out for Facebook.

Mobile ad revenue accounted for about 30 percent of ad revenue, compared to 23 percent a year ago.  


Facebook also had some big launches over the past few months, including an Android app that places Facebook's features right on the phone's homescreen. It launched last month for Samsung Galaxy S4, Samsung Galaxy S3, Samsung Galaxy Note 2, HTC One and HTC One X/X+. However, it received rather poor reviews. 

Facebook also revamped its news feed and search options.

Facebook said it now has 1.11 billion monthly active users and about 665 million daily active users. The number of monthly users who solely access Facebook from mobile devices has more than doubled to 189 million compared to the year-ago quarter.

"We've made a lot of progress in the first few months of the year," said Mark ZuckerbergFacebook founder and CEO. "We have seen strong growth and engagement across our community and launched several exciting products." 

Source: Facebook



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Facebook's Future
By aurareturn on 5/2/2013 9:07:59 PM , Rating: 2
If Facebook wants to stay relevant and continue to grow, they need to expand their services to beyond just hosting pages and status updates.

Google used to be only a search engine company but now they provide maps, email, business apps, and many many more services.

Facebook needs to find ways to expand and gradually build services that their users might find useful.

For example, they can venture into web search themselves and compete directly with Google. They can provide a real email service like GMail to all their users.

If they are going to depend only on advertising revenue, they'll never grow.




RE: Facebook's Future
By MechanicalTechie on 5/2/2013 10:54:06 PM , Rating: 4
Facebooks future and present success works around the model of people being bored with their non-existant lame arse little lifes who a distraction to amaze their little brains.. rather than do something more meaningful or god forbid interacting with actual human beings.

The world flys by as they stare into their phones/tablets hoping someone will notice their 'witty' comment or looking for the next fad(i'm looking at you plankers) to fullfil the void, even as 99% of facebook users defend it they know if they look around you can see the evidence everywhere.

So i dont think fb is going to have a problem as this social cancer is here to stay.


RE: Facebook's Future
By MechanicalTechie on 5/2/2013 11:14:29 PM , Rating: 2
quote:
who need a distraction to amuze

Being dyslexic scuks!! :)


RE: Facebook's Future
By MadMan007 on 5/3/2013 2:05:59 AM , Rating: 2
Your second paragraph made me think of posting comments in reply to other comments about a news story on the internet.


RE: Facebook's Future
By Solandri on 5/3/2013 2:45:22 AM , Rating: 2
quote:
Facebooks future and present success works around the model of people being bored with their non-existant lame arse little lifes who a distraction to amaze their little brains.. rather than do something more meaningful or god forbid interacting with actual human beings.
...
So i dont think fb is going to have a problem as this social cancer is here to stay.

Same thing was true for television.


RE: Facebook's Future
By Tony Swash on 5/3/2013 6:52:44 AM , Rating: 1
Given your take on Facebook you may find this amusing

http://videosift.com/video/The-Internet-A-warning-...


RE: Facebook's Future
By althaz on 5/2/2013 11:17:37 PM , Rating: 1
Whilst I do agree that more online services seem like a total no-brainer for Facebook, it's wrong to suggest they can't exist purely on advertising revenue - because that's what Google does. Of course, google do have things you can buy from them, but they are a drop in the pond in terms of revenue. Where Google really shines of course is serving ads to people based on their data.

Facebook has a LOT of data, so I could certainly see them moving forward in that direction also.


RE: Facebook's Future
By BRB29 on 5/3/2013 7:58:56 AM , Rating: 2
Google makes useful stuff we all can use every day. Facebook just gets annoying the more you use it. Between forced obtrusive ads and people posting/resharing dumb stuff, I'm mostly done with facebook. There's plenty of people who are too. We all just post pictures and really don't care much for anything else.


RE: Facebook's Future
By FITCamaro on 5/3/2013 7:50:46 AM , Rating: 2
Other than from more ad revenue though, offering email doesn't really get them anything. Especially with all the existing players already out there.

To me there's something to be said about just offering your service and being happy with the money you're making.


This article is leaving out some critical facts.
By 91TTZ on 5/3/2013 10:40:21 AM , Rating: 2
While Facebook has earned increased revenue with the new invasive ads they keep incorporating, they're losing users in the US. People are beginning to get tired of Facebook and are starting to wean off it. While it started as a network for college kids, then high school kids, it's now becoming dominated by your parents and grandparents who post stupid memes saying to "Like" a picture of a kid 50,000 times so Bill Gates can unleash the cure for cancer.

Even before this latest report, studies were showing that high schoolers were beginning to tire of Facebook. Their future isn't as bright as they make it sound. They're cashing in on their previously good reputation by selling ads, but eventually that will tarnish their reputation and they'll lose more users.




By DrizztVD on 5/4/2013 5:00:20 PM , Rating: 2
Well, even if Facebook goes down. Mr. Zuckerberg will simply cash in his chips and retire in some exotic location sipping pina-coladas. What will most of the rest of us be doing? That's right- going to work again on Monday morning- just what I thought.

Like it or dislike it, they're increasing their revenue, which means they're doing something right.


Real users?
By AlphaVirus on 5/3/2013 10:22:50 AM , Rating: 1
I'd like to see exactly how many of that billion monthly users actually spend more then 1hr a month on the site. Also I'd like to know what percentage of users even post anything vs just get on, read comments, then get off.

On my list Facebook feed there are like the same people that post regularly, but these are people that thrive on attention. Facebook's presence on every billboard, fast food eatery, and every frickin product is such an annoyance that I would be happy to see them go the way of the Dodo




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