Print 15 comment(s) - last by vision33r.. on Oct 1 at 12:07 PM

  (Source: TechCrunch)
Fake account purge cuts Likes for many pages

We'd wager that most Facebook users have seen friend requests from fake accounts before. Typically, these accounts have a single picture of an attractive woman and no other content to speak of. The same fake accounts are often used to game the Facebook "Like" system making businesses and other content appear more popular than they really are. 
Facebook began purging fake accounts this week, and the result has seen some business pages loss tens of thousands of fans. Social game developer Zynga is the owner of one Facebook fan page that lost a huge number of fans.
The page for Zynga's Texas HoldEm Poker saw its fan count drop by 96,000. Facebook is removing illegitimately created accounts and deleting Likes added by malware, compromised accounts, or from deceiving users.  
The purging of fake accounts is part of Facebook's integrity improvements that were announced last month. Facebook stated, “On average, less than 1% of Likes on any given Page will be removed.”  
While 96,000 is a lot of Likes to lose, Zynga has 63 million fans. If you do the math, losing 96,000 fans is only 0.15%. 
Other businesses are reporting a more significant loss due to the crackdown on illegitimate accounts. TechCrunch reports that one business owner claims his page went from 7,100 Likes per day to 5,800 per day for an 18% decline.

Eliminating fake accounts and Likes should be a good thing for both Facebook users and businesses because it will allow users to get a better idea of how popular something is, and it will allow brands to get a more accurate idea of how fans perceive posts and content about their brand.

Source: TechCrunch

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This is very unfair!
By CalKit on 9/27/12, Rating: 0
RE: This is very unfair!
By aharris02 on 9/27/2012 11:30:33 AM , Rating: 2
You cheated yourself by not understanding your marketing venue before you spent money to market there. It wasn't a secret that fake accounts were prevalent on facebook. As a business owner, you should have been well aware of this before you decided to spend money with them.

RE: This is very unfair!
By ritualm on 9/27/2012 11:47:09 AM , Rating: 2
Why do you think businesses should be allowed to cheat and not reveal who they really are, yet underlings like you and me cannot do the same?

RE: This is very unfair!
By aurareturn on 9/27/2012 12:58:30 PM , Rating: 2
I got a FB face that has over 10k likes. I spent money to get those likes. When I go check some of the people that liked my page, some of them have liked over 1,000 pages. WTF? I immediately thought they were fake accounts.

I mean seriously. After that, I stopped advertising on FB. When I post something to my 10k "Likes", I barely get any traffic to my site.

RE: This is very unfair!
By DM0407 on 9/27/2012 5:01:37 PM , Rating: 3
Maybe I am in the minority but I find ads of any type to be a complete waste. Short of getting exposure, I have never bought anything based off of an ad. In fact being the spiteful person I am I avoid buying crap from companies that over advertise, your getting in the way of my entertainment! (be it TV, radio or internet).

Maybe the subliminal effect is actually working on me and I don't realize it but for the amount of advertising in this world I must say that 99.99% of what is directed at my demographic will never impact me.

RE: This is very unfair!
By RufusM on 9/27/2012 5:55:03 PM , Rating: 2
People have been selling Likes and Followers on Facebook and Twitter for quite some time now with fake accounts. This has been widely known for some time now. It sounds like Facebook is just clamping down on the fake accounts.

It sounds like it's only a big deal if you're trying to game their Like system.

RE: This is very unfair!
By ShaolinSoccer on 9/28/2012 8:29:36 AM , Rating: 2
what is directed at my demographic will never impact me.

It impacts you because whether you like it or not, it impacts distributors who in turn, make sure you can get the product you want.

RE: This is very unfair!
By Crazyeyeskillah on 9/28/2012 9:15:52 AM , Rating: 2
CalKit clearly doesn't understand that the very companies people are paying for advertising are blatantly screwing you out of your advertising money by fraudulently delivering immoral likes that come from fake accounts, malware, and bots.

He is the very thing facebook is trying to do away with by reducing these fraudulent accounts and in turn re-establishing a system that can be held to be slightly more accurate than before. If facebook were to ignore these growing trends of malfeasance in their like system, it would cost the company substantial money when no one values the system anymore and advertisers jump ship to less fraudulent stat systems.

you sir, are an ignoramus, and if necessary, I will create another account to down vote you since that is how you fraudulently live your life, you failure.

Slow day
By FITCamaro on 9/27/2012 8:59:49 AM , Rating: 4
If this is "news".

RE: Slow day
By mcnabney on 9/27/2012 10:00:10 AM , Rating: 3
No kidding.

And Zynga is one of the prime causes of this too. Provide big incentives for players to attract 'friends' to the same game, don't be shocked when players manufacture their own 'friends'. I have two 'real friends' that each have at least a dozen ALTs that they use to get key benefits in the lame games they play.

Now in other Facebook news - while they haven't don'e anything about ALTs before now, they have been adamant about refusing access to people who actually need to use another name on Facebook for fear of retribution.

So bending the rules to game the system is winked at, while bending the rules to protect clandestine identity isn't tolerated. I can't wait for the next big thing - Facebook is getting old and useless anyway.

not only affected..
By tamalero on 9/27/2012 12:20:59 PM , Rating: 2
I remember this not affected bots and fake persons only.
it affected legitimate fans; like cosplayers or characters of series/games..etc..

I wonder if this is not only for the fake "push" of the ads of companies. But also.. due of the fake accounts affecting the "stadistics" of the information they put in facebook. (and we know Facebook could sell your grandmother if they could..)

so this means...
By inperfectdarkness on 9/28/2012 2:49:31 AM , Rating: 2
...that the bogus FB account I created to cash in on "free" offers from spam-generators is likely going to be axed?

Oh well. I'll create a new one inside an hour and keep collecting.

i would NEVER post my real pictures/info on a site like FB

Facebook has ads?
By Talon75 on 10/1/2012 7:39:30 AM , Rating: 2
Wait a minute... Facebook has ads? Really? Hmm, I never see any... Oh that's right; it's called Firefox...

Everyone have fake accts
By vision33r on 10/1/2012 12:07:02 PM , Rating: 2
Who doesn't have a fake FB acct? One you use with family and one you use to post crap on the internet with.

By p05esto on 9/27/2012 12:38:54 PM , Rating: 1
only an idiot would advertise on facebook. no legit people click on the ads, it's all bots designed to pump up the click-throughs to make facebook money. this is really obvious and so easy for facebook to make happen under the table. And if they really wanted to prevent it they would employ techniques to stop the bots (not that hard). Removing a few million fake accounts does nothing but help their public image, the scam continues of course!

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
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