Facebook
is the most popular social network online and boasts hundreds of
millions of users who visit the site every day to meet up with
friends and play games. Facebook is working hard to turn itself into
a moneymaking juggernaut and monetize all the traffic it gets.
As
Facebook tries to remake itself into a profit-making entity, it has
changed its privacy settings numerous times to make more of its
users' information available to outside parties and searchable
online. The user information allows advertisers to target ads to the
specific user groups who would be the most likely to purchase their
products.
The changes in privacy policy and privacy settings
have upset some users and lawmakers in Washington. Facebook CEO Mark
Zuckerberg has stated in the past that people no
longer have the same expectations of privacy online.
Facebook has also had a number of technical errors that have resulted
in user information being exposed inadvertently. One of the most
recent was an error that caused private
email addresses of users to be viewable by all
users.
Recent changes in privacy settings on the social
network have led Senator Charles E. Schumer to ask
Facebook to fix its privacy policy that allows user data to
be offered to third parties. The Senator believes that the change
raises major privacy concerns for millions of Facebook users. Schumer
wants Facebook to allow users to block their personal information
form access by third party firms without their consent. Schumer
believes that the changes made last month to the privacy policy on
Facebook will fundamentally affect the relationship between users and
the social network.
Schumer said, "Millions of New
Yorkers use social networking sites like Facebook, MySpace, and
Twitter every day with an expectation that their private information
is shared only with those they choose to connect with. These sites
have helped reconnect old friends, allow families from far away to
stay in touch, and created new friendships; overall they provide a
great new way to communicate.
“As
these sites become more and more popular, however, it’s vitally
important that safeguards are in place that provide users with
control over their personal information to ensure they don’t
receive unwanted solicitations and other nuisances, and that they are
not automatically gathered into online groups without their consent,”
Schumer continued. “The default policy should be one of privacy,
and users should be in control of how they choose to share their
information, not the other way around."
Schumer has also
expressed concern to the FTC about the collection and sharing of
personal data on social networking sites. He asked the FTC Chairman
to examine the privacy disclosures of social networking sites to
ensure the disclosures aren't misleading or failing to fully disclose
how their information will be shared.
The
letter Schumer sent to Zuckerberg raised three main concerns; the
publicly available data on Facebook about members, third-party data
storage, and instant personalization feature. Schumer has also noted
that if the FTC doesn't believe it has the authority to issue
guidelines on privacy disclosures, that he would be willing to offer
legislation.