Millions of vanity URLs already registered, with millions more expected
Facebook saw its users register personalized web addresses at a rate of more than 550 per second after the company opened up vanity URL registration last week.
Within 15 minutes of public launch Saturday morning (12:01 AM EST), 500,000 Facebook users already grabbed their Facebook vanity URL. After an hour, more than 1 million personalized Web addresses were chosen -- the number now tops more than 6 million.
Although there is still a bit of confusion as to why Facebook decided to enable this ability, it was done to make it easier for users to distribute their Facebook profiles to other users. Furthermore, it will also be easier to find Facebook profiles through search engines with the use of vanity names.
Some users feel Facebook didn't give them enough warning, as a notice wasn't posted on the site until Tuesday, June 9. Quite a few Facebook users lost out on their desired vanity URL, and must now select an alternative before they also are taken.
Sites such as MySpace and Twitter already allow users to personalize their own vanity URLs, with great success. Anyone who has tried to give someone their Facebook profile information likely is aware that it often was troublesome to either search by name or enter an awkward URL that contained random letters and numbers.
Once a name has been chosen, it cannot be used again and is final. It's possible some users and companies on Facebook will head to court to settle legal disputes that are likely to arise now. Facebook anticipated a high number of cybersquatters, and reserved thousands of names of athletes, celebrities, politicians and other possible high-profile users.
"Facebook is going to spend a lot of time mediating these disputes," Mitchell Silberberg & Knupp attorney Howard Weller told Bloomberg. This is "clearly an opportunity to advance the brand, but it also invites a headache," for any company using Facebook to reach out to consumers.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
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