Print 17 comment(s) - last by mindless1.. on Nov 3 at 8:09 PM

Expect to see them in 2014

Here's a (temporary) sigh of relief, Facebook users: Facebook doesn't plan on launching auto-play video ads anytime before 2014.

According to All Things D, the social giant will delay the release of auto-play video ads once again until 2014. Facebook reportedly wants extra time to see how its users have behaved with noncommercial ads first before it launches the new ones.

The auto-play video ads were supposed to launch in the first half of this year, but Facebook has delayed them more than once in an effort to conduct more research and avoid upsetting users. Ad-related launches are particularly challenging when it comes to users, since ads typically diminish the experience and can cause people to stop using the service if advertisements have become too annoying. 

While the new auto-play video ads will play on their own, the user will have to activate the volume.

While users are likely happy to hear about another delay, advertisers looking to cash in on the auto-play video ads are probably not as thrilled. Facebook is a hotbed of communication and advertisements, and the addition of video ads will surely rake in some cash. In fact, Morgan Stanley said that Facebook could rake in approximately $1 billion from video ads in 2013 (a prediction made earlier this year when the launch was supposed to happen). 

Also, advertisers are probably bummed that the video ads won't be available in time for the holiday season.

Facebook probably wants to get the video ads rolling as well, as it stands to win in the way of ad revenue. 

Source: All Things D

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By Jeffk464 on 10/28/2013 5:43:19 PM , Rating: 5
Nothing worse than auto playing video ads.

RE: yuk
By ipay on 10/28/2013 5:51:22 PM , Rating: 3
Auto-playing ads while getting kicked in the junk. Simple mathematics states that that is worse, given that getting kicked in the junk is bad.

RE: yuk
By mindless1 on 11/3/2013 8:08:43 PM , Rating: 2
Not so sure about that, the math might be subtraction rather than addition, that getting kicked in the junk could at least distract you from the video ads.

Personally I see it as a positive thing. Once the adds arrive I will either block them if reasonably possible, or waste even less time on youtube. Currently I see NO ads on youtube from having already blocked them.

RE: yuk
By mindless1 on 11/3/2013 8:09:17 PM , Rating: 2
heh, replace youtube with Facebook, or don't... their ads are blocked too.

RE: yuk
By MechanicalTechie on 10/29/2013 1:49:09 AM , Rating: 3
Simple solution.. just dont use fb

There sh$tload more to life than social media

RE: yuk
By piroroadkill on 10/29/2013 5:29:32 AM , Rating: 2
Correct. Ding ding ding.

RE: yuk
By marvdmartian on 10/29/2013 7:48:20 AM , Rating: 2
SOME people use FB for keeping in touch with their loved ones around the globe, and for that it's good. With my family stretching from the USA east coast, all the way to Japan, it would be difficult to stay in touch without a central area, like FB, to post updates as to what's going on in our lives.


That being said, there's about 85% of the people on FB that seem to use it for playing games and being little drama queens.....but they're easy enough to block out.

RE: yuk
By pandemonium on 10/30/2013 7:09:23 AM , Rating: 2
Absolutely this. Some people actually want to utilize the tool for what it's intended for: staying in touch with loved ones. Even interests, hobbies, etcetera.

It's an easy blog source that's pretty well accepted and popular. What's so wrong about taking advantage of that?

RE: yuk
By HostileEffect on 10/30/2013 8:51:05 PM , Rating: 2
encrypted emails and wifi texting. I signed up for a no-records VPN before showing up in Japan. Its disgusting to see all but one computer pounding away on facebook... yeah, that one computer was the one I signed out.

RE: yuk
By xti on 10/29/13, Rating: 0
RE: yuk
By xti on 10/29/2013 11:44:29 AM , Rating: 2
sorry, that should be "facebook without video ads is tolerable"

Anyone want to make some money on an App?
By inperfectdarkness on 10/29/2013 4:06:02 AM , Rating: 2
I have $5 right here for a FF plug-in (lifetime updates) that will kill all auto-play ads, while leaving all other content intact. That goes for ads on Hulu, Youtube, Armor Games, news sites, etc. No ads. No forced commercial breaks on streaming my shows.

Anyone? Bueller?

By HostileEffect on 10/30/2013 9:06:45 PM , Rating: 2
adblock plus, noscript and ghostery.

Can't get any worse
By YearOfTheDingo on 10/28/2013 5:25:38 PM , Rating: 2
I got my mom and all my ex-girlfriends on my facebook. At least the advert won't actively humiliate me.

By Flunk on 10/28/2013 9:42:18 PM , Rating: 2
Can it get around ad block? No, well then I'm really seeing little other choice here. If you're going to go all Yosemite Sam with the ads the only recourse we have is either quit your service or circumvent your ads.

By piroroadkill on 10/29/2013 5:29:22 AM , Rating: 2
Hopefully people will stop using Facebook because of this.

By LedHed on 10/30/2013 11:26:15 AM , Rating: 2
With the amount of ad blocking software, including Flash blocking, this shouldn't be much a concern to most people reading this site. If these ads are able to get around the big name ad blockers, we will see a new one pop up.

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