Print 27 comment(s) - last by inperfectdarkn.. on Oct 10 at 2:58 AM

Facebook heads into e-commerce

One of Facebook's most popular features is the “Like” button that has been around for a few years. The Like button allows users to publically display that they like posts or specific brands. Facebook is rolling out a new feature that is in testing right now that allows users to create wish lists of all sorts of products ranging from clothing to home furnishings and more. 
Reuters reports that Facebook is working with seven retailers, including Pottery Barn and Victoria's Secret to test the feature. The “Want” button will allow users to flag images of products that they want to purchase.
"People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement.

Facebook is reportedly calling the feature Collections and it is believed to be a push to help link its billion users with external online stores.
Analyst Colin Sebastian said, "E-commerce is one of the best ways to monetize the Internet. Thinking about how large they are as a platform and how engaged people are, there are lots of levers they haven't pulled yet in terms of monetization."
Sebastian did indicate that there is potential for Facebook to earn a transaction fee for referring users to the external e-commerce sites. There's also a chance that retailers could pay Facebook to promote products that are featured in a user's wish list in a manner similar to that of Facebook's current ad offerings.
The Collections feature will eventually be offered to all U.S. users of Facebook. 

Source: Reuters

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By Motoman on 10/9/2012 10:37:55 AM , Rating: 3 about "Want out?"

RE: Want?
By xti on 10/9/2012 10:50:02 AM , Rating: 4
you mean the log-off button? even porn sites have those already.

RE: Want?
By Motoman on 10/9/2012 10:53:31 AM , Rating: 5
It's not fair to compare Facebook to a porn site.

One serves a clear, long-standing need deeply embedded in all human cultures. The other is Facebook.

RE: Want?
By inperfectdarkness on 10/10/2012 2:56:22 AM , Rating: 2
why can't i vote this up past 11?

RE: Want?
By StevoLincolnite on 10/9/2012 10:55:46 AM , Rating: 2
/me presses the "dislike" button regarding the "Want out" button.

RE: Want?
By StevoLincolnite on 10/9/2012 10:56:26 AM , Rating: 2
Derp. I mean want* not want out*.

We needs an edit button Dailytech!

RE: Want?
By CowKing on 10/9/2012 8:43:00 PM , Rating: 2
We needs an edit button Dailytech!


RE: Want?
By NellyFromMA on 10/9/2012 11:44:49 AM , Rating: 3
I'd gladly hit the Want button if it's located next to functionality for privacy and respect of information.

By LRonaldHubbs on 10/9/2012 12:27:11 PM , Rating: 2
What about a 'Dislike' button? Should have had that years ago. You know, so that with a simple button click I can inform my friends that their ideas are bad and they should feel bad.

RE: Dislike
By retrospooty on 10/9/2012 12:38:30 PM , Rating: 2
I like the idea... but it would probably be too overused LOL.

hate it, hate it, hate it, hate it.

RE: Dislike
By Camikazi on 10/9/2012 12:52:24 PM , Rating: 2
It would at the very least counteract all those people who like every single post they see.

RE: Dislike
By lightfoot on 10/9/2012 1:21:06 PM , Rating: 2
Considering how indifferent I feel when reading most posts, I would find a "Meh" button far more useful.

RE: Dislike
By Ammohunt on 10/9/2012 2:27:21 PM , Rating: 2
I am with you there...There is a want out button here

RE: Dislike
By delphinus100 on 10/9/2012 8:03:08 PM , Rating: 2
Depends on what you mean by 'counteract.' Presumably the poster would see that much more ('likes' and now 'dislikes') in their notifications...

Coming Soon...
By lightfoot on 10/9/2012 11:38:40 AM , Rating: 5
Coming Soon: The "Mine" button.

Prototyped as a "Have" button, the system was highly effective at highlighting the typical consumerism of the average Facebook user and allowed metrics to be collected on how much value is effectively destroyed by each Facebook user in their innate drive to consume useless junk. It also allowed Facebook users to brag to their friends about their "Have" score. Like Microsoft gamer points or Sony's trophies, Facebook users will now have a consumer score. However, it didn't have the "me"-centric feel of the rest of the site, so it was rejected in favor of the "Mine" button.

The logical progression is: "I like it." "I want it." "It's mine." "Share." This allows the cycle to then be repeated by all your "Facebook friends."

It must be noted, that the "Share" button doesn't actually allow you to really share anything, it's actually functionally a "Brag" button. It was given the "Share" name to protect the fragile Egos of Facebook users and avoid the negative connotations of "Bragging."

RE: Coming Soon...
By Motoman on 10/9/2012 1:52:39 PM , Rating: 2
Then they need a "F%ck" button.

And then we can see who, truly, gives a F%ck.

RE: Coming Soon...
By BillyBatson on 10/9/2012 6:56:52 PM , Rating: 2
I thought this was funny :)

RE: Coming Soon...
By Ramstark on 10/9/2012 9:08:46 PM , Rating: 2
+6 This please and hurry up to patent the idea.

Marketing companies will L.O.V.E this.
By GotThumbs on 10/9/2012 10:03:13 AM , Rating: 1
Basically your self-identifying what products you want so those companies can market to you OR to your family and friends for your benefit.

You might as well create a list of things you want...and post it on your FB account for all your "Friends" to see, so when your B-day comes around...They already know.

It will be interesting to watch how far FB users will jump into the hole FB is digging. Sometime later they may just realize the hole is so deep that they can't escape it. Just like Apple's walled garden. Apple owns it's followers and has 100% control over them. Don't believe their TOA.

More and more Sheep who choose not to think for themselves and just do what "everyone else does" mentality.

It's just sad how weak minded most have become these days.

Best wishes,

By xti on 10/9/2012 10:52:50 AM , Rating: 2
1st category (as you put) - those that are too weak for themselves...

2nd category - those who think 1st category are too weak for themselves and are too weak to think for themselves about those that supposedly dont think for themselves.

if you are right, its not like you arent following into a second group yourself.

By inperfectdarkness on 10/10/2012 2:58:36 AM , Rating: 2
*clicks "want" button on FB page offering to double-tap mark zuckerberg*

By kattanna on 10/9/2012 9:58:26 AM , Rating: 2
so one of the first retailers will be victoria secrets?

I'm sure there will be TONS of "want" clicks on those pages

By Nortel on 10/9/2012 10:16:18 AM , Rating: 2
I may be wrong here but I think that is the point.

Great potential for...
By MZperX on 10/9/2012 1:45:42 PM , Rating: 3
... awkwardness as people click "want" on pictures of their friends' significant others intentionally or otherwise.

Facebook user: "Picture of your hot girlfriend? I want me some of that!"

There should be a "Want" button
By Tapuziel on 10/9/2012 10:49:16 AM , Rating: 2
For the want button.

By augiem on 10/9/2012 1:35:40 PM , Rating: 2

Seriously... The media has become the personal Twitter account of the fad four (Facebook, Twitter, Apple, and Google). I'm really tired getting daily updates by every media source in the universe every time they take a dump.

Stop it already with the free advertising.

By BillyBatson on 10/9/2012 6:44:25 PM , Rating: 2
First off where is the dislike button already!?!?
Second I can't wait until Facebook goes away like MySpace did.
Once that happens it will be twitter up on the next chopping block.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
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