report by research firm eMarketer has revealed that Facebook's U.S.
advertising revenue for 2011 has surpassed that of both Google and Yahoo.
Facebook has become an internet giant and the most popular social networking
service with over 600 million active users as of January 2011. It has grown
leaps and bounds by offering new benefits like a coupon deals service,
and games like "FarmVille" and
"Mafia Wars" could make it the biggest bank by
Now, Facebook reigns supreme once again in the battle of the best. According to
eMarketer, Facebook's U.S. advertising revenue will total about $2.2 billion in
2011, giving it a 17.7 percent share of the market for graphical display ads
that appear on websites. Last year, Facebook had 12.2 percent share of the
Facebook's dominant position in the advertising industry is
not only benefiting Facebook, but it's also benefiting large and small
businesses alike. With banner ads, Web page sponsorships and video ads, local
businesses to large international brands are able to reach consumers through
Google's U.S. advertising revenue for 2011 will total $1.15 billion, up 34.4
percent year-over-year, and Yahoo's U.S. advertising revenue for 2011 will grow
by 13.6 percent. In 2012, eMarketer predicts that Google and Yahoo will be
competing for positions No. 2 and 3 in the U.S. display market. Yahoo is
expected to have 12.5 percent and Google is expected to have 12.3 percent.