Facebook's U.S. advertising revenue for 2011 will total $2.2 billion

A new report by research firm eMarketer has revealed that Facebook's U.S. advertising revenue for 2011 has surpassed that of both Google and Yahoo

Facebook has become an internet giant and the most popular social networking service with over 600 million active users as of January 2011. It has grown leaps and bounds by offering new benefits like a coupon deals service, and games like "FarmVille" and "Mafia Wars" could make it the biggest bank by 2015

Now, Facebook reigns supreme once again in the battle of the best. According to eMarketer, Facebook's U.S. advertising revenue will total about $2.2 billion in 2011, giving it a 17.7 percent share of the market for graphical display ads that appear on websites. Last year, Facebook had 12.2 percent share of the market. 

Facebook's dominant position in the advertising industry is not only benefiting Facebook, but it's also benefiting large and small businesses alike. With banner ads, Web page sponsorships and video ads, local businesses to large international brands are able to reach consumers through Facebook. 

Google's U.S. advertising revenue for 2011 will total $1.15 billion, up 34.4 percent year-over-year, and Yahoo's U.S. advertising revenue for 2011 will grow by 13.6 percent. In 2012, eMarketer predicts that Google and Yahoo will be competing for positions No. 2 and 3 in the U.S. display market. Yahoo is expected to have 12.5 percent and Google is expected to have 12.3 percent.

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