DailyTech - Facebook Beats Google/Yahoo in Overall U.S. Ad Revenue for 2011

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Internet Facebook Beats Google/Yahoo in Overall U.S. Ad Revenue for 2011
Tiffany Kaiser - June 21, 2011 11:02 AM

11 comment(s) - last by achintya.. on Jun 22 at 12:49 AM

(Source: allfacebook.com)

Facebook's U.S. advertising revenue for 2011 will total $2.2 billion

A new report by research firm eMarketer has revealed that Facebook's U.S. advertising revenue for 2011 has surpassed that of both Google and Yahoo.

Facebook has become an internet giant and the most popular social networking service with over 600 million active users as of January 2011. It has grown leaps and bounds by offering new benefits like a coupon deals service, and games like "FarmVille" and "Mafia Wars" could make it the biggest bank by 2015.

Now, Facebook reigns supreme once again in the battle of the best. According to eMarketer, Facebook's U.S. advertising revenue will total about $2.2 billion in 2011, giving it a 17.7 percent share of the market for graphical display ads that appear on websites. Last year, Facebook had 12.2 percent share of the market.

Facebook's dominant position in the advertising industry is not only benefiting Facebook, but it's also benefiting large and small businesses alike. With banner ads, Web page sponsorships and video ads, local businesses to large international brands are able to reach consumers through Facebook.

Google's U.S. advertising revenue for 2011 will total $1.15 billion, up 34.4 percent year-over-year, and Yahoo's U.S. advertising revenue for 2011 will grow by 13.6 percent. In 2012, eMarketer predicts that Google and Yahoo will be competing for positions No. 2 and 3 in the U.S. display market. Yahoo is expected to have 12.5 percent and Google is expected to have 12.3 percent.

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Google numbers are way off

By troysavary on 6/21/2011 1:20:50 PM , Rating: 3

A quick search showed me that Google posted Q1 2011 advertising revenues of 8.306 billion. Does Tiffany ever research her articles or just pull numbers out of her, well, nevermind?

RE: Google numbers are way off

By eriohl on 6/21/2011 2:10:49 PM , Rating: 2

I'm not sure where you got that number but Google says "Google reported [total] revenues of $8.58 billion in the first quarter of 2011"

And this above is not even advertisment revenue but US advertisment revenue (which I haven't looked up but: "Revenues from outside of the United States totaled $4.57 billion, representing 53% of total revenues in the first quarter of 2011").

So maybe it is you who should do more research before criticizing someone elses research.

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RE: Google numbers are way off

By troysavary on 6/21/2011 3:35:59 PM , Rating: 2

I quoted the advertising revenue Google reported, not the total revenue. Google had other sources of revenue, but as is seen, they added very little, 269 million, to the amount brought in by advertising.

These numbers are straight from Google's investor relations page, so if you have issues with the accuracy, take them up with Google, not me.

I don't know how eMarketer, if that is where Tiffany got her numbers, isgetting a value for the whole of 2011, but even if they are claiming to e able to predict the future, a full year value of 1.15 billion for the US makes no sense if approxiamtely 4 bllion of the 1st quarter revenue reported was from the US.

There is no possible way for you to spin things to make her numbers look remotely accurate.

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RE: Google numbers are way off

By zeroxcape on 6/21/2011 8:28:44 PM , Rating: 2

quote:
Facebook Beats Google/Yahoo in Overall U.S. Ad Revenue for 2011

FALSE

NOTE TO AUTHOR: Making false statements to make flashy titles for articles is poor journalism (if this can even be called journalism). The only thing that Facebook maybe be beating Google in is display ad revenue, not total ad revenues. Facebook's total ad revenue for 2011 is $2.2B while just in Q1, Google made ad revenues of $8.3B. Google far exceeds Facebook in ad revenue. Personally, I prefer Google's text ads over flash ad that involuntarily cover half your screen and you're left looking for the hidden close button.

Source: http://seekingalpha.com/article/255657-facebook-to...

Google's Total Ad Revenues for FY2010 and Q1 2011 are:
$28.2B & $8.3B (23% and 28% growth) respectively

Source: http://investor.google.com/financial/tables.html

Reuters: "Google, which generates the vast majority of its revenue from small, often text-only ads that appear alongside its search results"

Source : http://www.reuters.com/article/2011/06/20/us-faceb... (The same article link in this blog)

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What Ads?

By Treckin on 6/21/2011 12:31:25 PM , Rating: 5

I havent seen an ad on the internet in forever...

RE: What Ads?

By achintya on 6/22/2011 12:49:50 AM , Rating: 2

AdBlock Plus FTW!

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Yahoo?

By Samus on 6/21/2011 11:32:02 AM , Rating: 3

I wasn't aware they were still relevant. All those AT&T DSL subscribers that made Yahoo their default homepage going back a decade must have really sucked people in...because email is the only possible reason people could still use Yahoo. Yahoo finance has gone downhill, their search engine has nothing on Google and Bing, and frankly MSN.com is a better homepage, although I simply just prefer Google.

With all the free services Gmail provides (IMAP/POP, forwarding, etc) I can't believe anybody subscribed to Yahoo Premium, either.

RE: Yahoo?

By DanNeely on 6/21/2011 1:09:20 PM , Rating: 3

both Google and Yahoo also sell lots of advertising to 3rd party sites. Even if yahoo.com is down, they're getting money from all the other sites they're running banners on.

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Facebook =

By icanhascpu on 6/21/2011 11:49:21 AM , Rating: 2

females joining the internet in droves. So im not surprised by this. Also, generally people that FB it up are more social and perhaps more likely to click on ads. FB does a good job of making them relevant if anything.

"graphical display ads"

By Mumrik on 6/21/2011 1:07:38 PM , Rating: 2

graphical display ads - what about text ads or ads overall?

Google does a massive amount of text ads...

Link to report?

By jamori on 6/21/2011 2:37:27 PM , Rating: 2

Where's the link to the report?

The story about the 'new report' has irrelevant links to all sorts of things (why bother linking www.google.com?), but lacks a link to the sole reason for the story's existence...