Print 13 comment(s) - last by Reclaimer77.. on Dec 17 at 11:11 PM

Some Facebook users will begin seeing ads this week

Rumors have been swirling for a while that Facebook was going to roll out auto-play video advertising for your News Feed. Facebook has officially announced that the ads are starting to roll out for some users this week.
Facebook recently enabled the ability for videos that friends uploaded to start playing automatically. These videos play as the mobile user scrolls past them (thankfully, without sound by default). If the user wants to hear the sound, they have to actually click/tap the video.
The new ads for advertisers will work similarly, and will start this week some users will see an ad for the new movie "Divergent."
The ad will be downloaded beforehand for mobile users while they are connected to a Wi-Fi network to avoid using any of the mobile users data allotment. When the main video ends there will be a carousel with two additional ads that the user can choose to watch from the same advertiser.
Facebook wrote in its announcement, "We're beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed."

Source: Facebook

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

One More Reason
By mgilbert on 12/17/2013 10:26:20 AM , Rating: 5
Just one more reason to avoid Facebook... I don't have an account, and never will. People can't even enjoy each other's company anymore, because everyone has their noses buried in a stupid-phone. It's shameful. Instead of Facebooking someone, pick up the phone and call them, or at least send them a personal text or email. Better yet, go visit them, and leave your phone at home.

RE: One More Reason
By JediJeb on 12/17/2013 10:36:31 AM , Rating: 2
A few years ago I could go into the breakroom at work during break times and have very active discussions about almost any topic with lots of people.

Now I go into the break room and there are 15 people just sitting there staring at a smartphone.

Seems the phones have become smarter, but the people, well, haven't to say the least.

RE: One More Reason
By GulWestfale on 12/17/2013 6:56:56 PM , Rating: 2
a few years ago facebook was good. it allowed me to share photos with my family and friends back in germany. but these days, i ask myself more and more why i still have an account. most of the time when i log on, i have to click away invites for pathetic "games" that some long-forgotten acquaintance plays, and i have to scroll past tons of ads. images, particularly on mobile, load rather slowly.
there are still few places where you can share your holiday pics with your extended family as easily, but for everything else... there is no reason to still be on facebook. i'm not deactivating my account just yet, but if the service were to go away tomorrow, i don't think it would be a big loss.

RE: One More Reason
By Mitch101 on 12/17/2013 10:40:02 AM , Rating: 4
Jesus Post
Share with all your friends spam post
Derek has invited you to play a Game (Block)
Lucy has invited you to play a Game (Block)
Like this post about abused animals otherwise your going to hell
Bob has invited you to play a Game
Share this fake contest for X-Box One
I hate President Post like if you agree
I hate President Post like if you agree
Gun Control post
I hate President Post like if you agree
Gun Control post
I hate President Post like if you agree
Jesus Post
Sob Story post.
Actual post worth reading
Depresses IM post inbound
Second Depresses IM post inbound from friend who is always depressed
Make you sorry you logged into facebook post.
Share this fake contest for Disney tickets
Lucy has invited you to play a different Game (Block)
Derek has invited you to play a different Game (Block)
Jesus Post
Scantily clad woman post
Some Recipe post
Another post to make you feel horrible about yourself like this and share or go to hell you coward.

Facebook is like signing up for being spammed from you friends.

RE: One More Reason
By Motoman on 12/17/2013 10:57:59 AM , Rating: 2

When will people learn that when you're not paying to use a *are* the product?

It's absolutely fascinating to me to watch how everyone who uses FB does nothing but b1tch about it all the time...and then when they find out that I have never used FB, they're all like "why would you not use FB?!"

Ummm...were you not just listening to your self b1tch about it? Like you always do?

Stupid is as stupid does.

RE: One More Reason
By KFZ on 12/17/2013 2:19:49 PM , Rating: 2
Consider the data/information that's posted to social media networks which once used to belong in e-mail, phone and private conversation that's being shared openly with networks of people users don't personally know.

Now realize that randomly messaging, e-mailing, calling or visiting most of your "friends" on social media would be seen as creeping into their privacy.

I'm sorry, but when you know about the sex lives of people you can't personally talk to it's not a social media network, it's a ghetto.

RE: One More Reason
By mrwassman on 12/17/13, Rating: 0
RE: One More Reason
By Shadowmaster625 on 12/17/2013 2:40:14 PM , Rating: 2
Facebook is a terrible interface for doing any sort of real work. Team projects can be done on private forums, preferably secure ones. And the idea of coordinating anything confidential over facebook is absurd.

RE: One More Reason
By Reclaimer77 on 12/17/2013 11:11:25 PM , Rating: 2
Says random guy on the INTERNET!

You going for that ironic thing, or that "hey, I'm a hypocrite" angle?

Instead of Facebooking someone, pick up the phone and call them, or at least send them a personal text or email.

And instead of blurting your vitriol all over the interwebs in this impersonal fashion, why didn't you write us all letters or come visit in person?

By Da W on 12/17/2013 10:35:03 AM , Rating: 3
Just like ICQ, mIRC, MSN before it.
I have less and less friend posting activity on facebook. My newsfeed is basicly made up of ads and messages that are a week old. Its time is done.

RE: Dead
By mackx on 12/17/2013 11:25:31 AM , Rating: 2
i agree,

thing is though that people will just block all videos on fb though to get around this. most vids are on YT anyway.

this kind of ad is like going back to geocities and irritating flash/gif ads.

wrong way to go about it

Nobody even mentioned....
By Neodude007 on 12/17/2013 1:22:09 PM , Rating: 3
I'm assuming this is for app.... Your phone browser cannot pre-download videos and store them on your phone while you're on wifi and play later if you visit the site.... right?

I see no point in the app anyways.

RE: Nobody even mentioned....
By Motoman on 12/17/2013 1:57:10 PM , Rating: 2
I see no point in 99% of all apps...granted that you can do what they all do via the browser already installed on your phone...

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki