Some Facebook users will begin seeing ads this week

Rumors have been swirling for a while that Facebook was going to roll out auto-play video advertising for your News Feed. Facebook has officially announced that the ads are starting to roll out for some users this week.
Facebook recently enabled the ability for videos that friends uploaded to start playing automatically. These videos play as the mobile user scrolls past them (thankfully, without sound by default). If the user wants to hear the sound, they have to actually click/tap the video.
The new ads for advertisers will work similarly, and will start this week some users will see an ad for the new movie "Divergent."
The ad will be downloaded beforehand for mobile users while they are connected to a Wi-Fi network to avoid using any of the mobile users data allotment. When the main video ends there will be a carousel with two additional ads that the user can choose to watch from the same advertiser.
Facebook wrote in its announcement, "We're beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed."

Source: Facebook

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