 (Source: Comcast)
 Broadband providers like Comcast advertise high connection speeds, but their actual speeds far fall short -- typically coming in at about half the advertised speed. (Source: Comcast)
Apparently there's little truth in advertising when it comes to broadband
As
more and more Americans use the internet daily, a wildly varying set
of usage patterns arises. Thus the Federal Communications
Commission's latest
broadband report [PDF], released this week, may be
infuriating to some citizens while others may
shrug and go on with their days.
According to the
report, U.S. broadband customers in 2009 received approximately half
the speed they paid for. The report says that broadband service
providers on average advertised median download speed of 8Mb/sec,
with the median advertised download speed falling at 7Mb/sec.
They actually delivered an
average speed of 3Mb/sec and a median speed of 4Mb/sec.
Legally
there's unlikely to be any repercussions to cable internet providers,
as the FCC notes that most providers advertise speeds of "up to
xxx Mb/sec". That squirrely phrase certain seems to have
the intent to mislead, but it likely would not qualify as false
advertising, thus customers may not have legal recourse if their
speed come up short.
The FCC says a variety of factors
including account congestion, network efficiency issues, website
performance, and other external bottlenecks can bog down internet
speeds. Thus the slower-than-suggested speed may not
be entirely the
service provider's fault.
To some users who download video
games via
services like Valve or buy digital copies of/stream movies
these slower speeds may be frustrating (not to mention for customers
who conduct slightly less legal downloading activities).
However, many users who just use the web for email and news may find
the existing speeds sufficient.
The FCC found that the 1
percent of users who used the most data, used 25 percent of the total
bandwidth. And the top 10 percent uses 70 percent of the
bandwidth. These numbers are reflected in the disparity between
the average usage -- 9 GB/month -- and the median usage -- 2
GB/month.
The FCC is working with service providers, consumer
groups, the National Institute of Standards and Technology (NIST) to
provide a roadmap to improve the internet. Part of that roadmap
will include a push from the FCC for service providers to advertise
their average speeds,
not their maximum speeds.
Other recent reports by the FCC
indicate that not only is advertised speed an issue, but
availability as
well. The FCC is also looking to roll out a national offering
of 100
Mb/sec broadband to 100 million U.S. homes, with the
infrastructure installation funded by sales of wireless spectrum.
Those plans are slowly advancing, though construction on the
substantial necessary new infrastructure has not yet started.
The
FCC is also working with industry
leaders to draft
net neutrality legislation.
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
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