 Genachowski's proposal allows tiered pricing
Proposed rules fall more on the ISP side than consuemr side
The
FCC has been mulling over new rules and regulations for internet
providers. These rules would govern how traffic that the providers
carry can be regulated, and how end users and content providers could
be charged. Early on it sounded as if the FCC was going to take the
consumer's side, eliminate traffic throttling, and possibly even
chime in on tiered offerings for end users.
The wireless and
broadband industry fought the FCC on imposing rules to throttle
traffic and tiered data charges. From the looks of the latest FCC
proposal that has surfaced, it appears that the ball has fallen on
the side of the broadband carries and wireless industry rather than
on the consumer's side. FCC chairman Julius Genachowski proposed
a set of rules for providers that are much more flexible for
the providers than many expected.
The rules will be very
flexible for the wireless industry with Genachowski noting that
wireless is at an earlier stage of development. Reuters reports
that the carriers seem pleased with how they will be able to operate
under the new plan, but providers for high bandwidth offerings like
Netflix and other movie streaming firms will take a
hit.
The proposal
is on the agenda for the December 21 meeting of the FCC. The
proposal outlined will allow the ISPs around the country like Comcast
and others to charge more for users who download things like movies.
You can bet that the ISPs will jump on that and tiered pricing for
all users will go into effect in short order if the proposal is
approved at the meeting later this month.
A note to investors
from Bernstein Research read, "The tacit endorsement of
(usage-based pricing) is, in our view, the biggest news of the day,
and must be viewed as very positive for terrestrial broadband
operators."
Reuters cites
a senior FCC official as stating that usage-based pricing will bring
added choice and flexibility to consumers. Consumers will certainly
see larger bills for things they are doing right now on the plan they
already pay for with usage-based pricing. The move will certainly
have an effect on consumers that are considering moving from cable to
IP video for their content watching and may force some users of IPTV
back to cable or satellite service.
Analyst Paul Gallant from
MF Global wrote, "Depending on where the tiers were set,
usage-based pricing on wireline broadband could end up deterring some
people from dropping cable for over-the-top video."
The
proposal by Genachowski will not seek to regulate the internet along
the lines of telephone regulation. Genachowski said, "The
proposed framework would prohibit the blocking of lawful content,
apps, services, and the connection of non-harmful devices to the
network."
Democratic Senator Maria Cantwell said,
"I am concerned that it [Genachowski's proposal] is not as bold
as it should be. We need a bold plan."
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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