One of the things that most confuses users new to digital photography is getting the images from the camera onto the computer. It is also a problem for many when the memory card runs out of space.
Eye-Fi was the first SD card to add integrated WiFi that gives users the ability of directly uploading images automatically to their PC via a wireless network. This feature also virtually assured you wouldn't run out of storage space as long as you were close to a wireless network. Eye-Fi announced that it has doubled the speed at which the Eye-Fi card is capable of uploading images.
The original Eye-Fi SD card was capable of uploading at 54Mbps. Users can now upload images directly to Apple Mobile Me and AdoramaPix. Previously, users had to purchase different Eye-Fi cards to get capabilities like geotagging.
Eye-Fi now allows users to purchase one card and upgrade to different services on an ala carte basis. Starting on October 5, new and existing Eye-Fi owners will be able to add features not included on their cards and renew annual services using an updated version of the Eye-Fi Manager Web application.
Among the services that users can add to the Eye-Fi card are Web Sharing for an annual fee of $9.99, Geotagging for $14.99 annually, and Hot spot access for $14.99 annually. Eye-Fi has also announced that it will be expanding its retail availability with product available at Best Buy, Circuit City, Ritz Camera Centers, and online retailers. Retail pricing for the Eye-Fi cards is $79 to $129 depending on the model. Eye-Fi will also make its products available to users in Japan and Canada.